How to rock at email marketing part 2

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How to rock at email marketing part 2

  1. 1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list
  2. 2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results
  3. 3. Intouch Support http://support.intouchcrm.co.uk/
  4. 4. Email Campaign Builder Download our latest resource for use in this weeks webinar http://cogn.im/145Ln1Q
  5. 5. Matthew RuddleCustomer Services Director
  6. 6. Steve PlotkinMarketing Manager
  7. 7. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  8. 8. Agenda• Why You Need to Send Email• Writing Subject Lines• Email Best Practice• Webinar Tasks
  9. 9. Why You Need to Send Email
  10. 10. Why send email?
  11. 11. Purchased Lists = Spam
  12. 12. New Subscribers are Most Engaged
  13. 13. Keep in touch withyour audience
  14. 14. Raise BrandAwareness
  15. 15. Making sure your leadsdon’t forget you
  16. 16. Move prospects towards sales cycle? ‘What’ Online Specific Targeted Landing Email Email Offer CTA Page List Copy w/form Solution Top Sales Call to Cycle Action Targeted Specific ‘How’ Gather Email Email Call to Lead Intel Copy List Action
  17. 17. Email should be part of an holistic approachto communicating with your customers
  18. 18. Provide value in your emails
  19. 19. 40% of B2B marketers ratedthe leads generated by emailmarketing as high quality
  20. 20. Writing Subject Lines
  21. 21. Be direct about what your email has tooffer
  22. 22. Add a personal element
  23. 23. Personalise Subject Lines with custom tagsPersonalised Subject Lines get an average+20% increased CTR
  24. 24. Avoid obviously selling
  25. 25. Most reported Spam words
  26. 26. Test and measure different ideas
  27. 27. Analyise the data available
  28. 28. 6 Steps to email best practice
  29. 29. 1. Set a S.M.A.R.T. Goal Specific Measurable Achievable Realistic Timed
  30. 30. 2. Understand When to Email
  31. 31. 2. Understand When to Email
  32. 32. 3. Don’t Hide Behind a noreply@
  33. 33. 3. Clear Subject Lines
  34. 34. 4. Email Design• 650px wide• Personalise the content• Always include a CTA• Explain the benefits• Be elegant
  35. 35. 5. Imagery
  36. 36. 6. Create a PS
  37. 37. Webinar Tasks
  38. 38. Webinar Tasks1. Make sure you have segmented & cleaned your lists before sending any email2. Write several subject line options before sending the email3. Follow the 6 best practices & send an email to one of your segmented lists
  39. 39. Intouch Support http://support.intouchcrm.co.uk/
  40. 40. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm

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