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How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
How to rock at email marketing part 2
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How to rock at email marketing part 2

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Transcript

  • 1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list
  • 2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results
  • 3. Intouch Support http://support.intouchcrm.co.uk/
  • 4. Email Campaign Builder Download our latest resource for use in this weeks webinar http://cogn.im/145Ln1Q
  • 5. Matthew RuddleCustomer Services Director
  • 6. Steve PlotkinMarketing Manager
  • 7. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  • 8. Agenda• Why You Need to Send Email• Writing Subject Lines• Email Best Practice• Webinar Tasks
  • 9. Why You Need to Send Email
  • 10. Why send email?
  • 11. Purchased Lists = Spam
  • 12. New Subscribers are Most Engaged
  • 13. Keep in touch withyour audience
  • 14. Raise BrandAwareness
  • 15. Making sure your leadsdon’t forget you
  • 16. Move prospects towards sales cycle? ‘What’ Online Specific Targeted Landing Email Email Offer CTA Page List Copy w/form Solution Top Sales Call to Cycle Action Targeted Specific ‘How’ Gather Email Email Call to Lead Intel Copy List Action
  • 17. Email should be part of an holistic approachto communicating with your customers
  • 18. Provide value in your emails
  • 19. 40% of B2B marketers ratedthe leads generated by emailmarketing as high quality
  • 20. Writing Subject Lines
  • 21. Be direct about what your email has tooffer
  • 22. Add a personal element
  • 23. Personalise Subject Lines with custom tagsPersonalised Subject Lines get an average+20% increased CTR
  • 24. Avoid obviously selling
  • 25. Most reported Spam words
  • 26. Test and measure different ideas
  • 27. Analyise the data available
  • 28. 6 Steps to email best practice
  • 29. 1. Set a S.M.A.R.T. Goal Specific Measurable Achievable Realistic Timed
  • 30. 2. Understand When to Email
  • 31. 2. Understand When to Email
  • 32. 3. Don’t Hide Behind a noreply@
  • 33. 3. Clear Subject Lines
  • 34. 4. Email Design• 650px wide• Personalise the content• Always include a CTA• Explain the benefits• Be elegant
  • 35. 5. Imagery
  • 36. 6. Create a PS
  • 37. Webinar Tasks
  • 38. Webinar Tasks1. Make sure you have segmented & cleaned your lists before sending any email2. Write several subject line options before sending the email3. Follow the 6 best practices & send an email to one of your segmented lists
  • 39. Intouch Support http://support.intouchcrm.co.uk/
  • 40. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm

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