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How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
How to rock at email marketing part 1
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How to rock at email marketing part 1

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Transcript

  • 1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list
  • 2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results
  • 3. Intouch Support http://support.intouchcrm.co.uk/
  • 4. Matthew RuddleCustomer Services Director
  • 5. Steve PlotkinMarketing Manager
  • 6. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  • 7. Agenda• Why Manage Your Contacts• What Makes a Good List• How to Segment Your Contact Database• Webinar Tasks
  • 8. Why Manage Your Contacts
  • 9. New leads are….
  • 10. Lifecycle Stagebuying are open are not thinking don’t think they are definitely arenow to idea about it interested not interested
  • 11. Information Stages
  • 12. Information Stages
  • 13. Information Stages
  • 14. Target the right Buyer Persona
  • 15. Build Better Relationships
  • 16. What Makes a Good List?
  • 17. 1. List Hygiene 1. Ensuring Opt In’s 2. Removing unengaged subscribers 3. Understanding what information prospects want
  • 18. 2. Understanding The Buzz Anti Spam Laws Spam TrapsSender Scores Hard Bounce Honey Pots Soft Bounce
  • 19. 3. Managing Opt Outs
  • 20. 4. Managing Churn
  • 21. 5. Group by Persona Property
  • 22. How to Segment your Contact Database
  • 23. Segmentation Requires Two Things 1. Understanding your Buyer Persona 2. What you Know About Their Buying Decisions
  • 24. You can create groups…..When a contact completes a form
  • 25. You can create groups…..
  • 26. What Criteria to Segment ?Start with your Buyer Persona• Gender• Job Title• Geography• Interest Area• Lifecycle Stage
  • 27. Segment as small as possible
  • 28. Next timeCreating Engaging Content and Measuring the Results
  • 29. Email Campaign Builder Download our latest resource for use in next weeks webinar http://cogn.im/145Ln1Q
  • 30. Webinar Tasks
  • 31. Webinar Tasks1. Make sure your contact list is clean and scrubbed of all unengaged contacts2. Work out the criteria you will group your contacts by3. Segment your database into groups for greater email performance4. Download the email campaign builder
  • 32. Intouch Support http://support.intouchcrm.co.uk/

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