How to rock at email marketing part 1

293 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
293
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to rock at email marketing part 1

  1. 1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list
  2. 2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results
  3. 3. Intouch Support http://support.intouchcrm.co.uk/
  4. 4. Matthew RuddleCustomer Services Director
  5. 5. Steve PlotkinMarketing Manager
  6. 6. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  7. 7. Agenda• Why Manage Your Contacts• What Makes a Good List• How to Segment Your Contact Database• Webinar Tasks
  8. 8. Why Manage Your Contacts
  9. 9. New leads are….
  10. 10. Lifecycle Stagebuying are open are not thinking don’t think they are definitely arenow to idea about it interested not interested
  11. 11. Information Stages
  12. 12. Information Stages
  13. 13. Information Stages
  14. 14. Target the right Buyer Persona
  15. 15. Build Better Relationships
  16. 16. What Makes a Good List?
  17. 17. 1. List Hygiene 1. Ensuring Opt In’s 2. Removing unengaged subscribers 3. Understanding what information prospects want
  18. 18. 2. Understanding The Buzz Anti Spam Laws Spam TrapsSender Scores Hard Bounce Honey Pots Soft Bounce
  19. 19. 3. Managing Opt Outs
  20. 20. 4. Managing Churn
  21. 21. 5. Group by Persona Property
  22. 22. How to Segment your Contact Database
  23. 23. Segmentation Requires Two Things 1. Understanding your Buyer Persona 2. What you Know About Their Buying Decisions
  24. 24. You can create groups…..When a contact completes a form
  25. 25. You can create groups…..
  26. 26. What Criteria to Segment ?Start with your Buyer Persona• Gender• Job Title• Geography• Interest Area• Lifecycle Stage
  27. 27. Segment as small as possible
  28. 28. Next timeCreating Engaging Content and Measuring the Results
  29. 29. Email Campaign Builder Download our latest resource for use in next weeks webinar http://cogn.im/145Ln1Q
  30. 30. Webinar Tasks
  31. 31. Webinar Tasks1. Make sure your contact list is clean and scrubbed of all unengaged contacts2. Work out the criteria you will group your contacts by3. Segment your database into groups for greater email performance4. Download the email campaign builder
  32. 32. Intouch Support http://support.intouchcrm.co.uk/

×