Presentation Edenred marketing forum venise International Marketing Trends conference 2014

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  • Presentation given by Damien Joannes (Edenred) at the International Marketing Trends conference in Venice 2014.
    Follow our blog at http://blog.intotheminds.com to read our analysis.
    We specialize in market research in Belgium and abroad and help companies understand the needs and expectations of their customers.
    The Edenred business case is interesting because it shows how a company created in 1962 could evolve from its core busines through innovation.
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Presentation Edenred marketing forum venise International Marketing Trends conference 2014

  1. 1. Edenred From money transaction to data mangement January 2014
  2. 2. Who is Edenred ? 2
  3. 3. The inventor of Ticket Restaurant... Titre du document - date - Arial regular 8pts ©EDENRED. Confidential. Exclusively for internal use. 3
  4. 4. ...Exported in 40 countries Europe Austria Belgium Bulgaria Czech Republic Finland France Germany The Americas Argentina Peru Brazil United States Chile Uruguay Colombia Venezuela Mexico Greece Hungary Italy Luxembourg Netherlands Poland Portugal Romania Slovakia Spain Sweden Switzerland United Kingdom Asia - Pacific China India Japan Singapore South Korea Taiwan Turkey Africa & Middle East Lebanon Morocco South Africa South Sudan Titre du document - date - Arial regular 8pts ©EDENRED. Confidential. Exclusively for internal use. 4
  5. 5. A 50-year history 1962 1976 1 2000 2 2010 3 2014 4 Creation of Edenred Offer diversification Geographic Extention Invention of meal vouchers ©EDENRED. Confidential. Exclusively for internal use. 5
  6. 6. Edenred business model & expertise Business Model 2 main value added Build Networks One-to-one, Day-toDay relationship Simplify processes Reduce process costs ©EDENRED. Confidential. Exclusively for internal use. 6
  7. 7. Where we are today… 2013 World leader in benefits Major player in B2B prepaid services 30% market share worldwide in benefits 40 countries, of which >60% in emerging markets 6,000 employees, of which 30% in sales 610k clients (companies and public institutions) 38m beneficiaries of our four families of solutions 1.3m affiliates (restaurants, service stations, etc.) ©EDENRED. Confidential. Exclusively for internal use. 7
  8. 8. Digitalization = new opportunities 8
  9. 9. Increase and track relationships RELATIONSHIPS ENABLERS Benefic iaries Digital allowing to know Beneficiaries (individual account, …) Affiliates Solution strategy Programs Solution Services Direct relationship with Beneficiaries through web portals ©EDENRED. Confidential. Exclusively for internal use. 9
  10. 10. From a transaction … … to a world of information Digital transition From transaction… Beneficiary … to information New business Affiliate Beneficiary Digital transactions Affiliate data collection Focus on the transaction with a first level of client’s programs customization, thanks to digital A world of information and interaction with stakeholders, creating growth opportunities Enrich the beneficiary experience through mobile Develop solutions for Affiliates & Beneficiaries market driver ©EDENRED. Confidential. Exclusively for internal use. 10
  11. 11. Illustration ExpendiaSmartTM ©EDENRED. Confidential. Exclusively for internal use. 11
  12. 12. Illustration NustriSavingsTM in the US ©EDENRED. Confidential. Exclusively for internal use. 12
  13. 13. Innovate! Innovate! 13
  14. 14. Innovate and launch new products Business developers Corporate venture capital Innovation pipeline BD seminar BD community view on the Partech deal flow open-innovation 58% digital solutions, > 30 solutions launched in 3 years ©EDENRED. Confidential. Exclusively for internal use. 14
  15. 15. Takeaways New products Strategy to nurture a continuous innovation process Digitalization Digital as an enabler of new business opportunities Data management From a transaction to a world of information B&B Benefits and Behaviors: 2 key elements of Edenred business approach ©EDENRED. Confidential. Exclusively for internal use. 15
  16. 16. Innovation is the ability to convert ideas into invoices L. Duncan Damien Joannes Business Developer Southern Europe Tel : +39 02 2690 4407 Cel : +39 342 1758930 E.mail: damien.joannes@edenred.com www.edenred.com Titre du document - date - Arial regular 8pts 16

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