What's next for the cloud in the U.S.?
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What's next for the cloud in the U.S.?

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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are ...

In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud.

This presentation looks at the survey data from the U.S. and the EU, and compares them to provide insight into the similarities and differences in two of the world's largest markets for cloud computing.

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What's next for the cloud in the U.S.? Presentation Transcript

  • 1. WHAT’S NEXT FOR THE CLOUD IN THE U.S.? Survey data: US v EU market trends November 2013
  • 2. CLOUD & HOSTING PROVIDERS SURVEY We surveyed 400+ service providers in the U.S. and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud? 2
  • 3. DATA CENTRE OF CHOICE The U.S. and Europe differ on the type of data centre they use. European providers prefer CNDCs while the U.S are more likely use a self-owned or on premise DC The least popular in both the U.S. and Europe were Telco data centres  3  In the EU, the Netherlands scored highest for use of CNDCs with 75%. Spain on the other hand scored just 8% for preferring CNDCs
  • 4. CUSTOMER DEMAND TODAY Demand for SaaS applications in the U.S. higher than in Europe, U.S. more advanced  4 Demand for cloud in the U.S. market was equal to the European average
  • 5. CLOUD REVENUE SHARE 2012 TO 2015 U.S. providers expect a higher rate of growth in demand for cloud services by 2015  5 73% of U.S. respondents expect 40-100% of revenues to come from cloud by 2015
  • 6. REVENUE IMPACT OF CLOUD U.S. cloud and hosting providers overwhelmingly positive about cloud’s effect on revenues  6 Of all those surveyed, cloud and hosting providers in the U.S. were most positive about the impact of cloud on their future revenue
  • 7. KEY COMPETITORS European and U.S. service providers don’t consider international players as their key competitors   7 In Europe this could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements In the U.S. this is because few EU providers operate in the U.S. and U.S. providers operate on a different, larger scale
  • 8. STRATEGIES TO LEVERAGE CLOUD The top 3 strategies by U.S. cloud and hosting service providers   8 Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
  • 9. THANK YOU Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com