What's next for the Cloud?

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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud.

This presentation looks at the survey data from the EU as a whole, providing insights into the broad EU market for cloud computing.

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What's next for the Cloud?

  1. 1. WHAT’S NEXT FOR THE CLOUD? Survey data: EU market trends November 2013
  2. 2. CLOUD & HOSTING PROVIDERS SURVEY We surveyed 400+ service providers in 17 European countries to examine the current state of play in the European cloud market. How are they addressing the growing demand for cloud? 2
  3. 3. DATA CENTRE OF CHOICE Carrier-neutral data centres are the preferred choice for European service providers Leading this trend was the Netherlands with 75% of respondents colocating in CNDCs  3  Spain showed the lowest inclination for carrier-neutral data centres, preferring to use Telco owned data centres (54%)
  4. 4. CUSTOMER DEMAND TODAY Demand for traditional hosting still exceeds demand for cloud in Europe   4 European enterprises are not yet at the level of cloud adoption that might have been expected a year or so ago This could be because enterprise IT buyers are still confused about how to migrate to the cloud
  5. 5. CLOUD REVENUE SHARE 2012 TO 2015 However, a majority of European service providers expect the cloud wave to hit within the next 3 years 2012 5  This is explained by the interest that cloud and hosting providers are encountering from customers migrating more of their workloads. This not only increases the total hosting and cloud market but also the share of cloud as part of the total market. 2015
  6. 6. REVENUE IMPACT OF CLOUD 73% of European service providers are positive about the impact of cloud of their revenue  6 At 96%, respondents in Spain were most optimistic. This was closely followed by the Nordics (83%) the UK (79%) and the Netherlands (70%)
  7. 7. KEY COMPETITORS European service providers don’t consider international players as their key competitors   7 This could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements Local providers offer more customised solutions which address the immediate need of their enterprise customers
  8. 8. STRATEGIES TO LEVERAGE CLOUD The top 5 strategies by European service providers   8 Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
  9. 9. THANK YOU Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com

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