interTrend Digital Capabilities


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interTrend Digital Capabilities

  1. 1. interTrend Communications IncDigital CapabilitiesJanuary, 2012
  2. 2. interTrend Digital CapabilitiesinterTrend Communications is an award-winning full-service communication agency specializingin the Asian American market. Founded over 20 yearsago, our agency is the most digitally savvy Asian marketagency in the industry. We deliver comprehensive web,social, and mobile solutions for our clients, developedin a number of technologies to best match the needsof each project. 2
  3. 3. Our CapabilitiesWeb:Digital StrategyInformation ArchitectureUser Experience DesignBack-end Development (HTML, HTML5, JavaScript, ASP.NET, Python)Social:Social MonitoringEngagement Strategy & ExecutionCommunity ManagementMobile:iOS & Android App DevelopmentQR Codes StrategyTXT CRM Solutions 3
  4. 4. Our ProcessDiscovery:Research, User Interviews, Content Audit, Digital Strategy,Community ManagementDesign:Information Architecture, Content Creation, User ExperienceDesign, Interface DesignDevelopment:Production, Programming, Database Migration, MobileDevelopment, Quality Assurance Testing, Deployment 4
  5. 5. WebDigital StrategyInformation ArchitectureUser Experience DesignBack-end DevelopmentPurpose Create engaging user experiences online, delivering relevant content on the most strategically appropriate platformsMethodology Research consumer web behavior and map strategy and user interface design to create an engaging experienceDeliverables Wireframes, User Interface Designs, Database Migration, Back-end Programming (HTML, HTML5, JavaScript, ASP.NET, Python) 5
  6. 6. WebPivot siteChallenge: Create a new brand andonline presence for a sportsmarketing agency.Solution: Pivot Sports Marketingwas born. The site design had tospeak to the focus on young adultsand give the impression ofexpertise and experience, despitebeing a brand new entity.Results: Launched identity and sitein conjunction with a 3 on 3basketball tournament thatattracted over 80 teams 6
  7. 7. WebToyota Corolla & Camry SitesChallenge: Create engaging expereincesin English, Chinese, Korean, andVietnamese to promote new models ofthe Toyota Corolla and Camry.Solution: Launched “hub” pages foreach, off of in order topresent a stand-alone experience,while also keeping sales funnel actions,like find a dealer, a click away.Results: Over 2mm views of videos and20,000 page likes 7
  8. 8. WebState Farm Chinese LandingPageChallenge: Create a one-page sitethat explains the benefits of StateFarm and allows users to quicklyfind an agent.Solution: The landing page useseasily scannable copy points and an“agent locator” that stands out, tofocus users on the most importantactions to take on the page.Results: 30,000 Monthly UniqueVisitors, Driving calls and clicks toFind an Agent 8
  9. 9. SocialSocial MonitoringEngagement Strategy & ExecutionCommunity ManagementPurpose Monitor social channels for conversations about the brand, engage consumers in conversations, accelerate conversations, and build communities on social platformsMethodology Listen for conversations online, utilize monitoring and engagement tools and a social “playbook” to begin participating in conversations, build and manage community on social platformsDeliverables Monitoring channel setup, Social Playbook, Engagement Decision Guide, Community Strategy Document 9
  10. 10. SocialBibigo EngagementChallenge: Help launch the firstU.S. location of a Korean restaurantchain using social media to createbuzz and build a community.Solution: We helped build theTwitter and Facebook accounts andcreated a social media “playbook”to allow community managers toknow how and when to respond topeople posting about the newrestaurant.Results: Over 500 fans within fourweeks of opening 10
  11. 11. SocialToyota Corolla Miku FacebookTabChallenge: Launch a presence on Facebookto promote our Corolla campaign whileleveraging and growing the overall ToyotaUSA Facebook page.Solution: Built a custom tab that allowedusers to contribute a 10 second video clipto be shown at a concert event.Results: Drove likes of the page andgarnered over 2,000 video submissionsover a six week period. 11
  12. 12. SocialState Farm I’m ConnectedFacebook AppChallenge: Create a fun experience inboth English and Chinese to drivetraffic from banners on Chinese andAsian Indian websites.Solution: The I’m Connected appshows users their friends’ “likes” andmakes a quiz out of guessing which“like” two random friends both share.Results: In 12 months build over35,000 installed users and are nowexpanding to Spanish. 12
  13. 13. MobileiOS & Android App DevelopmentQR Codes StrategyTXT CRM SolutionsPurpose Develop rich mobile solutions on the most strategically relevant platforms. Leverage QR and TXT to promote downloads and connect consumers to online contentMethodology Research consumer mobile usage and map strategy and user interface design to create an engaging experienceDeliverables Wireframes, Screen Designs, Mobile-optimized web pages, Native iOS & Android apps 13
  14. 14. MobileToyota Shopping ToolChallenge: Help drive downloads of theToyota Shopping Tool iPhone and Androidapps.Solution: Using the virtual popstar HatsuneMiku from our Corolla campaign, we createdan Augmented Reality experience where auser could install the app to see Hatsunedance on their desktop, kitchen table, orwhere ever they could point their cameraphone.Results: App downloads went up 600% onthe day of release and went from average of40 downloads a day to 800. 14
  15. 15. MobileEast West Bank Mobile AppChallenge: Create a mobile experienceto match their online Facebook gamethat we also created.Solution: Leveraging the design andcode from the Facebook app, we wereable to create a stand-alone, native iOSapp, available through the Apple AppStore, to extend the game experiencefrom desktop to a mobile phone.Results: The mobile app is launching inFebruary 2012. 15
  16. 16. MobileGO HD iOS AppChallenge: Find a better way for usersto share what’s going on aroundthem.Solution: Created the world’s firstlocation-based video sharingapplication. Users can, eitheranonymously or under a username,contribute 30 second video clips tothe app. Users can then see wherecontent is being added and browseusing a map to view content.Results: The app was reviewed intechcrunch, PSFK, andReadWriteWeb in the first week itwas launched. 16
  17. 17. Thank You! 17
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