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Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
Uk Online Marketing St
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Uk Online Marketing St

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  • Transcript

    • 1. UK P/T Online Marketing Shaun Tavares Associate Director of Online & New Media Marketing 2 July, 2008
    • 2. Video Advertising
    • 3. Video/VOD Insights <ul><li>Recent studies show online users feel video provides more of an opportunity to learn about products or services than television </li></ul><ul><li>Users felt that videos help to describe brands as innovative </li></ul><ul><li>Video perceived as fun and exciting way to engage with consumers </li></ul><ul><li>Consumers are three times as likely to replay videos as they are to click through on standard image/banner ads. </li></ul><ul><li>Source: Google &amp; AOL research through TNS Global 2008 </li></ul>
    • 4. The Future of Online Video <ul><li>No limit to file sizes </li></ul><ul><li>Full Screen </li></ul><ul><li>Format Neutral </li></ul><ul><li>Interactivity </li></ul><ul><li>Convergence </li></ul>
    • 5. Video Channels – go where users go
    • 6. Computing For Seniors FD Marketing Campaign <ul><li>Computing for Seniors – Hot Topic within bookscan </li></ul><ul><li>Campaign Objectives: </li></ul><ul><li>Target Grandparents through traditional Marketing </li></ul><ul><li>Target younger audience – typcially called upon by parents and grandparents to help with computer issues </li></ul><ul><li>Creative: </li></ul><ul><li>Produce a video promoting the book in a fun and engaging way </li></ul><ul><li>Distribution Channel: </li></ul><ul><li>YouTube </li></ul><ul><li>Campaign to drive views : </li></ul><ul><li>Video link via email newsletter to 360,000 subscribers </li></ul>
    • 7. &nbsp;
    • 8. Campaign Highlights <ul><li>28,100 views todate </li></ul><ul><li>65 Comments </li></ul>
    • 9. &nbsp;
    • 10. Video Stations in accounts <ul><li>Currently working with Foyles to develop instore video stations </li></ul>
    • 11. Mobile Video <ul><li>Increase in Mobile video usage </li></ul><ul><li>Powerful sales tool for reps in field </li></ul><ul><li>New Blackberry Bold – flash video capability </li></ul>

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