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The Mobile Way Of Life

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The mobile phone has changed the way we live our lives. It keeps us constantly connected to people and the flow of information. Here's a quick exploration into this new mobile way of living

The mobile phone has changed the way we live our lives. It keeps us constantly connected to people and the flow of information. Here's a quick exploration into this new mobile way of living


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  • 1. The Mobile Way Of Life
  • 2. The Mobile Way Of Life Always  with  you,  always  connected,  from  the  start  of  the  day  5ll  the  end   Most  people  use  their  mobile  phone  as  an  alarm  clock  so  it’s  probably  the  last  thing  you   see  before  you  sleep  and  the  first  thing  you  use  when  you  get  up  
  • 3. Always Connected and Omnipresent We’re  present  here  but  also  there  and  everywhere  (Physical  vs.  Mental  Presence)  
  • 4. We Spend More Time DocumentingOur Life Than Living It
  • 5. There’s a Constant Fear Of Missing Out Fear  Of  Missing  Out  (FOMO)  is  the  uneasy  and  some5mes  all-­‐consuming  feeling  that  you’re  missing  out—that  your  peers  are  doing,  in  the  know  about  or  in  possession  of  more  or  something  beGer  than  you.  FOMO   may  be  a  social  angst  that’s  always  existed,  but  it’s  going  into  overdrive  thanks  to  real-­‐5me  digital  updates   and  to  our  constant  companion,  the  smartphone.    
  • 6. Changing Our Social Behaviors Led  to  rude  behaviors  and  higher  tolerance  for  such  behaviors   It’s  now  fashionable  to  be  late  when  you  can  easily  text  someone  to  let  them  know     We’ve  also  developed  bad  table  manners  where  everyone  siKng  across  each  other   are  busy  on  their  own  devices  
  • 7. Changing Our Social Behaviors The  Phone  Stack  Game  was  born  out  of  necessity  to  be  civilized  at  dinner  tables  again     hGp://www.huffingtonpost.com/2012/01/10/how-­‐new-­‐game-­‐the-­‐phone-­‐stack_n_1197717.html  
  • 8. Shift towards a push button, on demandculture I  want  it  now.  Any5me  and  anywhere     And  this  impa5ence  is  further  driven  by  the  Fear  Of  Missing  Out  (FOMO)   8
  • 9. The Paradox Of Choice:There’s an App for Everything Our  Op5ons  have  mul5plied  with  the  App  Culture   However,  there’s  a  paradox  of  choice:  There  are  apps  for  everything  but  no  one  app  for  everything     Your  Home  Screen  is  a  good  reference  on  what  you  use  most  frequently  based  on  how  easy  you  make  it   for  yourself  to  find  it   9
  • 10. However, only 26% are loyal and repeat Appusers 10
  • 11. With App Discovery mainly through the AppStore 11
  • 12. Meet The ScreensJoint Global Study by Microsoft and BBDO/Proximity on the relationshipspeople have with their devices ü  Archetype: The Lover ü  Embodies characteristics both in terms of intimacy and demands imposed by a close relationship ü  High expectations of their mobile •  Know me perfectly (Intelligent but no intrusive) •  Help me make the best of myself (self actualization) •  Help me fit in and belong (Always connected) •  Keep me at the top of my game (Efficiency & task based actions) •  Surprise me (through discovery) More  on  the  report  here:     hGp://adver5sing.microso].com/meet-­‐the-­‐screens-­‐research      
  • 13. Culturally, this has led to… Attention Economy Decline in trust More Time Out of home The Distracted Commuter Captive Environments More  details  in  my  Clickz  ar5cle  
  • 14. Full Commentary: More  details  here:  hGp://www.clickz.asia/6789/the_mobile_way_of_life  
  • 15. THANKS FOR WATCHING Vincent Teo Digitalmarketer.asia @intersphere www.linkedin.com/in/vincentteo 15
  • 16. The Mobile Way Of Life

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