THE ROLE OF SOCIAL IN MARKETING
B2BSOCIAL MEDIA MARKETING
SOCIAL MEDIA   IS CRITICAL FORB2B MARKETING SUCCESS
ANSWERING 3 QUESTIONS              IS THE CURRENT B2B SOCIAL       WHAT                      LANDSCAPE               IS B2...
ANSWERING 3 QUESTIONS              IS THE CURRENT B2B SOCIAL       WHAT                      LANDSCAPE
B2B DECISION MAKERS ARE THE MOSTENGAGED SOCIAL MEDIA USERS ON THE              PLANET
THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
BUSINESS DECISION MAKERS ARE SIGNIFICANTLY MORE ACTIVE IN SOCIAL MEDIAGlobalWebIndex, Oct 2011
AND THEY CONTINUE TO GROW FASTER THAN THE AVERAGE USERGlobalWebIndex, Oct 2011
AND YES, FACEBOOK WORKS FOR B2BGlobalWebIndex, Oct 2011
MOST MARKETERS ARE FULLY ONBOARD
BUDGET ALLOCATION FOR B2B SOCIAL MEDIA
BUDGET ALLOCATION CORRELATES TOSALES
THEIR SOCIAL MEDIA PRIORITIES ARE MAINLYBUSINESS DRIVEN
USAGE VS EFFECTIVENESS
ANSWERING 3 QUESTIONS             IS B2B DIFFERENT FROM       HOW                       B2C
SOCIAL MEDIAIS MORE RELEVANT TO B2B MARKETING
THE B2B BUYING PROCESS IS A COMPLEX ONE
MUTIPLE INFLUENCERS INVOLVED IN DECISION
A LONG SALES CYCLE
BUSINESS PROFESSIONALS MUST LOWER      THEIR PURCHASING RISKS
ANSWERING 3 QUESTIONS              B2B MARKETING OBJECTIVES      WHICH   CAN SOCIAL MEDIA ACHIEVE
TOP B2B SOCIAL MEDIA OBJECTIVES            DEMAND GENERATION         ESTABLISH THOUGHT LEADERSHIP              BRAND BUILD...
A LOT OF IT REVOLVES AROUND CONTENTMARKETING
THE CONSUMER JOURNEY       Awareness       Consideration       Conversion         Loyalty        Advocacy
THE CONSUMER JOURNEY                         DEVELOPING       SEED       Awareness        RELATIONSHIPS   NURTURING       ...
THE CONSUMER JOURNEY                         DEVELOPING       SEED          BRAND       Awareness        RELATIONSHIPS   N...
SOCIAL MEDIA   IS CRITICAL FORB2B MARKETING SUCCESS
ANSWERING 3 QUESTIONS        B2B DECISION MAKERS ARE MORE                    SOCIAL      B2B MARKETERS ARE LEVERAGING ON  ...
WHAT ABOUT ROI?
Thanks!vincent.teo@proximity.com.sg@interspherewww.youtube.com/proximityworldwidewww.digitallabblogasia.com
B2B Social Media Marketing (SES Singapore)
B2B Social Media Marketing (SES Singapore)
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B2B Social Media Marketing (SES Singapore)

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This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questions

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B2B Social Media Marketing (SES Singapore)

  1. 1. THE ROLE OF SOCIAL IN MARKETING
  2. 2. B2BSOCIAL MEDIA MARKETING
  3. 3. SOCIAL MEDIA IS CRITICAL FORB2B MARKETING SUCCESS
  4. 4. ANSWERING 3 QUESTIONS IS THE CURRENT B2B SOCIAL WHAT LANDSCAPE IS B2B DIFFERENT FROM HOW B2C B2B MARKETING OBJECTIVES WHICH CAN SOCIAL MEDIA ACHIEVE
  5. 5. ANSWERING 3 QUESTIONS IS THE CURRENT B2B SOCIAL WHAT LANDSCAPE
  6. 6. B2B DECISION MAKERS ARE THE MOSTENGAGED SOCIAL MEDIA USERS ON THE PLANET
  7. 7. THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
  8. 8. THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
  9. 9. BUSINESS DECISION MAKERS ARE SIGNIFICANTLY MORE ACTIVE IN SOCIAL MEDIAGlobalWebIndex, Oct 2011
  10. 10. AND THEY CONTINUE TO GROW FASTER THAN THE AVERAGE USERGlobalWebIndex, Oct 2011
  11. 11. AND YES, FACEBOOK WORKS FOR B2BGlobalWebIndex, Oct 2011
  12. 12. MOST MARKETERS ARE FULLY ONBOARD
  13. 13. BUDGET ALLOCATION FOR B2B SOCIAL MEDIA
  14. 14. BUDGET ALLOCATION CORRELATES TOSALES
  15. 15. THEIR SOCIAL MEDIA PRIORITIES ARE MAINLYBUSINESS DRIVEN
  16. 16. USAGE VS EFFECTIVENESS
  17. 17. ANSWERING 3 QUESTIONS IS B2B DIFFERENT FROM HOW B2C
  18. 18. SOCIAL MEDIAIS MORE RELEVANT TO B2B MARKETING
  19. 19. THE B2B BUYING PROCESS IS A COMPLEX ONE
  20. 20. MUTIPLE INFLUENCERS INVOLVED IN DECISION
  21. 21. A LONG SALES CYCLE
  22. 22. BUSINESS PROFESSIONALS MUST LOWER THEIR PURCHASING RISKS
  23. 23. ANSWERING 3 QUESTIONS B2B MARKETING OBJECTIVES WHICH CAN SOCIAL MEDIA ACHIEVE
  24. 24. TOP B2B SOCIAL MEDIA OBJECTIVES DEMAND GENERATION ESTABLISH THOUGHT LEADERSHIP BRAND BUILDING BUILD CUSTOMER LOYALTY CROSS-SELLING / UP-SELLING
  25. 25. A LOT OF IT REVOLVES AROUND CONTENTMARKETING
  26. 26. THE CONSUMER JOURNEY Awareness Consideration Conversion Loyalty Advocacy
  27. 27. THE CONSUMER JOURNEY DEVELOPING SEED Awareness RELATIONSHIPS NURTURING BUILDING & MAINTAINIG LEAD Consideration RELATIONSHIPS NURTURING SUPPORTING OPPORTUNITY Conversion THE SALES NURTURING CYCLE Loyalty DEEPENING & EXPANDING CUSTOMER CUSTOMER NURTURING RELATIONSHIPS Advocacy
  28. 28. THE CONSUMER JOURNEY DEVELOPING SEED BRAND Awareness RELATIONSHIPS NURTURING BUILDING THOUGHT BUILDING & LEADERSHIP MAINTAINIG LEAD Consideration RELATIONSHIPS NURTURING DEMAND GENERATION -  WEBSITE SUPPORTING OPPORTUNITY TRAFFIC Conversion THE SALES NURTURING -  SEARCH CYCLE RANKINGS Loyalty CUSTOMER LOYALTY DEEPENING & EXPANDING CUSTOMER CUSTOMER CROSS-SELL NURTURING RELATIONSHIPS UP-SELL Advocacy
  29. 29. SOCIAL MEDIA IS CRITICAL FORB2B MARKETING SUCCESS
  30. 30. ANSWERING 3 QUESTIONS B2B DECISION MAKERS ARE MORE SOCIAL B2B MARKETERS ARE LEVERAGING ON SOCIAL MEDIA EFFECTIVELY SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN THE REVENUE CYCLE
  31. 31. WHAT ABOUT ROI?
  32. 32. Thanks!vincent.teo@proximity.com.sg@interspherewww.youtube.com/proximityworldwidewww.digitallabblogasia.com
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