B2B Social Media Marketing (SES Singapore)
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B2B Social Media Marketing (SES Singapore)

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This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more ...

This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questions

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B2B Social Media Marketing (SES Singapore) B2B Social Media Marketing (SES Singapore) Presentation Transcript

  • THE ROLE OF SOCIAL IN MARKETING
  • B2BSOCIAL MEDIA MARKETING
  • SOCIAL MEDIA IS CRITICAL FORB2B MARKETING SUCCESS
  • ANSWERING 3 QUESTIONS IS THE CURRENT B2B SOCIAL WHAT LANDSCAPE IS B2B DIFFERENT FROM HOW B2C B2B MARKETING OBJECTIVES WHICH CAN SOCIAL MEDIA ACHIEVE
  • ANSWERING 3 QUESTIONS IS THE CURRENT B2B SOCIAL WHAT LANDSCAPE
  • B2B DECISION MAKERS ARE THE MOSTENGAGED SOCIAL MEDIA USERS ON THE PLANET
  • THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
  • THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIESGlobalWebIndex, Oct 2011
  • BUSINESS DECISION MAKERS ARE SIGNIFICANTLY MORE ACTIVE IN SOCIAL MEDIAGlobalWebIndex, Oct 2011
  • AND THEY CONTINUE TO GROW FASTER THAN THE AVERAGE USERGlobalWebIndex, Oct 2011
  • AND YES, FACEBOOK WORKS FOR B2BGlobalWebIndex, Oct 2011
  • MOST MARKETERS ARE FULLY ONBOARD
  • BUDGET ALLOCATION FOR B2B SOCIAL MEDIA
  • BUDGET ALLOCATION CORRELATES TOSALES
  • THEIR SOCIAL MEDIA PRIORITIES ARE MAINLYBUSINESS DRIVEN
  • USAGE VS EFFECTIVENESS
  • ANSWERING 3 QUESTIONS IS B2B DIFFERENT FROM HOW B2C
  • SOCIAL MEDIAIS MORE RELEVANT TO B2B MARKETING
  • THE B2B BUYING PROCESS IS A COMPLEX ONE
  • MUTIPLE INFLUENCERS INVOLVED IN DECISION
  • A LONG SALES CYCLE
  • BUSINESS PROFESSIONALS MUST LOWER THEIR PURCHASING RISKS
  • ANSWERING 3 QUESTIONS B2B MARKETING OBJECTIVES WHICH CAN SOCIAL MEDIA ACHIEVE
  • TOP B2B SOCIAL MEDIA OBJECTIVES DEMAND GENERATION ESTABLISH THOUGHT LEADERSHIP BRAND BUILDING BUILD CUSTOMER LOYALTY CROSS-SELLING / UP-SELLING
  • A LOT OF IT REVOLVES AROUND CONTENTMARKETING
  • THE CONSUMER JOURNEY Awareness Consideration Conversion Loyalty Advocacy
  • THE CONSUMER JOURNEY DEVELOPING SEED Awareness RELATIONSHIPS NURTURING BUILDING & MAINTAINIG LEAD Consideration RELATIONSHIPS NURTURING SUPPORTING OPPORTUNITY Conversion THE SALES NURTURING CYCLE Loyalty DEEPENING & EXPANDING CUSTOMER CUSTOMER NURTURING RELATIONSHIPS Advocacy
  • THE CONSUMER JOURNEY DEVELOPING SEED BRAND Awareness RELATIONSHIPS NURTURING BUILDING THOUGHT BUILDING & LEADERSHIP MAINTAINIG LEAD Consideration RELATIONSHIPS NURTURING DEMAND GENERATION -  WEBSITE SUPPORTING OPPORTUNITY TRAFFIC Conversion THE SALES NURTURING -  SEARCH CYCLE RANKINGS Loyalty CUSTOMER LOYALTY DEEPENING & EXPANDING CUSTOMER CUSTOMER CROSS-SELL NURTURING RELATIONSHIPS UP-SELL Advocacy
  • SOCIAL MEDIA IS CRITICAL FORB2B MARKETING SUCCESS
  • ANSWERING 3 QUESTIONS B2B DECISION MAKERS ARE MORE SOCIAL B2B MARKETERS ARE LEVERAGING ON SOCIAL MEDIA EFFECTIVELY SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN THE REVENUE CYCLE
  • WHAT ABOUT ROI?
  • Thanks!vincent.teo@proximity.com.sg@interspherewww.youtube.com/proximityworldwidewww.digitallabblogasia.com