Media Monitoring - TV coverage of the election campaign

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Media Monitoring - TV coverage of the election campaign

  1. 1. European Union<br />Georgia<br />Media MonitoringTV coverage of the election campaignJuly 2010<br />
  2. 2. Scope of Monitoring<br />Monitoring period: April 26-June 6, 2010<br />Monitored news programs:<br />Moambe (GPB Channel 1, 20:00)<br />Kurieri (Rustavi 2, 21:00)<br />Kronika (Imedi, 20:00)<br />Dghes (Kavkasia, 20:30)<br />Ukomentarod/Akhali Ambebi (Maestro, 22:45/21:00)<br />Time News (Real TV, last edition)<br />Total: 271 news programs, 4893 news items (2493 relevant)<br />
  3. 3. Methodology<br />Quantitative component<br />Time allocated for candidates/parties<br />Type of coverage (direct, indirect)<br />Tone of coverage (positive, neutral, negative)<br />Use of administrative resources<br />Qualitative component<br />Objective/neutral coverage<br />Factual reporting<br />Hate speech<br />Propaganda/hidden advertisement<br />Black PR<br />
  4. 4. Quantitative Analysis<br />Main Trends<br />

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