The secrets to gaining strong rank in Yandex, Wordbank

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The secrets to gaining strong rank in Yandex, Wordbank

  1. 1. WORDBANK: RUSSIAN SEO THE SECRETS TO GAINING STRONG RANK IN YANDEX HEAD OF MARKETING SERVICES @sem_markburns @markburns globalsem.wordbank.com < >
  2. 2. SETTING THE SCENE < >
  3. 3. YANDEX IS IMPORTANT < >
  4. 4. IT’S MORE THAN JUST RUSSIA < >
  5. 5. YANDEX & GOOGLE ARE DIFFERENT < >
  6. 6. ON-PAGE < >
  7. 7. GET YOUR TITLES ACCURATE < >
  8. 8. META-KEYWORD TAG DILEMMA < >
  9. 9. YANDEX MACHINE LEARNING < >
  10. 10. OFF-PAGE < >
  11. 11. YOU CAN BUY BUT YOU DON’T WANT TO < >
  12. 12. BUT THEN AGAIN YOU MIGHT WANT TO < >
  13. 13. YANDEX SPECIFIC LINK GUIDANCE  Local  Site Age  Correct Grammatical Content  Anchor Text & Link Profile  Look to Yandex specifically  Link Directories? < >
  14. 14. STANDING OUT IN A SERP < >
  15. 15. MAKE YOUR URLS TITLE CASING < >
  16. 16. MAKE YOUR URLS TITLE CASING < >
  17. 17. STAND OUT WITH FAVICONS < >
  18. 18. THINK ABOUT SOCIAL LINKS < >
  19. 19. THINK ABOUT SOCIAL LINKS < >
  20. 20. THERE’S MORE FOR E-COMMERCE < >
  21. 21. THERE’S MORE FOR NON E-COMMERCE  Hotels  Restaurants  Spas  Tour Operators  Travel Agencies  Theatres  Airports  Nightclubs  Pharmacies  Bars  Insurance  Schools  Entertainment  Vets  Gyms < >
  22. 22. PUTTING IT ALL TOGETHER Favicon < >
  23. 23. PUTTING IT ALL TOGETHER Favicon Strong title & description < >
  24. 24. PUTTING IT ALL TOGETHER Favicon Strong title & description Site links < >
  25. 25. PUTTING IT ALL TOGETHER Favicon Strong title & description Site links Product feed < >
  26. 26. PUTTING IT ALL TOGETHER Favicon Strong title & description Site links Product feed Social links < >
  27. 27. PUTTING IT ALL TOGETHER Favicon Strong title & description Site links Product feed Social links Address & contact < >
  28. 28. PUTTING IT ALL TOGETHER Favicon Strong title & description Site links Product feed Social links Address & contact Capitalise URLs < >
  29. 29. COMBINED WITH YANDEX OPTIMIZATION < >
  30. 30. TAKE-AWAYS FOR YANDEX SEO 1. Yandex is on the way up not on the way down! 2. The quality of what you say is important. 3. Think about Yandex specifically when link building. 4. Make your listing stand out on the results pages. < >
  31. 31. COME VISIT US AT STAND E6052 If you have any questions or would like more information, please do not hesitate to contact us. ADDRESS: 33 Charlotte St, London WEBSITE: www.wordbank.com PHONE: +44 (0) 20 7903 8880 EMAIL: mark_burns@wordbank.com TWITTER: @wordbankltd < >
  32. 32. THANK YOU FOR YOUR TIME < >

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