TripAdvisor

®

International Supply Chain

Antoine Rey
Senior Director
EU/APAC Sales
 World’s largest travel site*
 1.8M+ businesses
 114,000+ destinations
 655,000+ hotels
 1.2M+ restaurants & attracti...
Global Footprint
- 2000
- 2006
- 2013

.com launch
FIGS launch
30 countries, 21 languages
International Presence
- 60M+ unique monthly visitors, 73% from international IP**
- 45% of 2011 revenue from internationa...
TripAdvisor Mobile
-

26M app downloads
28 downloads/minute
21 languages
90 countries
L10N @ TripAdvisor
 Internal team of 3
 Customers:
Product, Marketing , SEO,
PR, Legal, new acquisitions
 Machine-Trans...
L10N @ TripAdvisor
-

Launched 21 new markets & 15 new languages within 3 years
300k wds/month
186%+ words for translation...
TripAdvisor Workflow

■
■
■

Core task
Engineering
Email
Welocalize Approach

LMM

OPEX
L10N Maturity Model (LMM)
Operational Excellence (OPEX)
Customer
intimacy
OPEX – Remove ‘waste’,
create convenience
and value added tasks

Product
L...
OPEX

PM

PM

Email

SW

Email

PM

Email

SW

Email

PM

Email

Email

Email

TX

PM

Email

Email

PM

Email

Email

Ema...
TripAdvisor Workflow - Phase1

■
■
■

Core task
Engineering
Email
TripAdvisor Workflow - Phase 2

■
■
■

Core task
Engineering
Email
TripAdvisor Workflow – Phase 3
OPEX Who benefits from it?
•PM time: 70% in 2012
•Eng. Time: 1,300 hours in 2012
•Time to market: Simship enabled
Concentr...
Quickfacts
 120+ languages
 660M+ Words translated in 2012
 $125M in revenue in 2012
 600+ employees
 12 offices in 6...
Q&A

Antoine Rey

antoine.rey@welocalize.com
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International Supply Chain, TripAdvisor

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  • 1. My name is Antoine Rey, I’m Senior Director for Europe & Asia Sales at Welocalize.
    Welocalize provides multilingual solutions to the Travel and Technology industry
    2. This presentation objective is to introduce you to how a global brand like TA manages it’s international strategy and expansion from a linguistic POV
    3. Who in the audience is remotely/directly involved in L10N?
    Who is directly involved and may have the word L10N in their title?
    The Presentation will give you an idea of how TA and other travel/technology companies mature their supply chain and international expansion from a linguistic aspect
  • International Supply Chain, TripAdvisor

    1. 1. TripAdvisor ® International Supply Chain Antoine Rey Senior Director EU/APAC Sales
    2. 2.  World’s largest travel site*  1.8M+ businesses  114,000+ destinations  655,000+ hotels  1.2M+ restaurants & attractions  60M+ unique monthly visitors  75M+ reviews & opinions  60+ contributions/minute *Source: comScore Media Metrix, Worldwide, July 2012
    3. 3. Global Footprint - 2000 - 2006 - 2013 .com launch FIGS launch 30 countries, 21 languages
    4. 4. International Presence - 60M+ unique monthly visitors, 73% from international IP** - 45% of 2011 revenue from international points-of-sale **Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012
    5. 5. TripAdvisor Mobile - 26M app downloads 28 downloads/minute 21 languages 90 countries
    6. 6. L10N @ TripAdvisor  Internal team of 3  Customers: Product, Marketing , SEO, PR, Legal, new acquisitions  Machine-Translations: User-Generated Content  Human-Translation: Everything else  Supporting: 30 markets & 21 languages
    7. 7. L10N @ TripAdvisor - Launched 21 new markets & 15 new languages within 3 years 300k wds/month 186%+ words for translation in last year 423% words for translation in last 2 years
    8. 8. TripAdvisor Workflow ■ ■ ■ Core task Engineering Email
    9. 9. Welocalize Approach LMM OPEX
    10. 10. L10N Maturity Model (LMM)
    11. 11. Operational Excellence (OPEX) Customer intimacy OPEX – Remove ‘waste’, create convenience and value added tasks Product Leadership Operational Excellence The Value disciplines model by Michael Treacy and Fred Wiersema
    12. 12. OPEX PM PM Email SW Email PM Email SW Email PM Email Email Email TX PM Email Email PM Email Email Email RE PM
    13. 13. TripAdvisor Workflow - Phase1 ■ ■ ■ Core task Engineering Email
    14. 14. TripAdvisor Workflow - Phase 2 ■ ■ ■ Core task Engineering Email
    15. 15. TripAdvisor Workflow – Phase 3
    16. 16. OPEX Who benefits from it? •PM time: 70% in 2012 •Eng. Time: 1,300 hours in 2012 •Time to market: Simship enabled Concentrate on strategic GPO Evolve in LMM •PM time: 35% of time •VM time •LQA time Higher value tasks Program management Team health •Admin time reduced by 50% •Productivity/Revenue increased Better retention Better quality Healthier relationship Clients Welocalize Supplier
    17. 17. Quickfacts  120+ languages  660M+ Words translated in 2012  $125M in revenue in 2012  600+ employees  12 offices in 6 countries  USA  Europe  Asia
    18. 18. Q&A Antoine Rey antoine.rey@welocalize.com
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