International Supply Chain, TripAdvisor

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  • 1. My name is Antoine Rey, I’m Senior Director for Europe & Asia Sales at Welocalize.
    Welocalize provides multilingual solutions to the Travel and Technology industry
    2. This presentation objective is to introduce you to how a global brand like TA manages it’s international strategy and expansion from a linguistic POV
    3. Who in the audience is remotely/directly involved in L10N?
    Who is directly involved and may have the word L10N in their title?
    The Presentation will give you an idea of how TA and other travel/technology companies mature their supply chain and international expansion from a linguistic aspect

Transcript

  • 1. TripAdvisor ® International Supply Chain Antoine Rey Senior Director EU/APAC Sales
  • 2.  World’s largest travel site*  1.8M+ businesses  114,000+ destinations  655,000+ hotels  1.2M+ restaurants & attractions  60M+ unique monthly visitors  75M+ reviews & opinions  60+ contributions/minute *Source: comScore Media Metrix, Worldwide, July 2012
  • 3. Global Footprint - 2000 - 2006 - 2013 .com launch FIGS launch 30 countries, 21 languages
  • 4. International Presence - 60M+ unique monthly visitors, 73% from international IP** - 45% of 2011 revenue from international points-of-sale **Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012
  • 5. TripAdvisor Mobile - 26M app downloads 28 downloads/minute 21 languages 90 countries
  • 6. L10N @ TripAdvisor  Internal team of 3  Customers: Product, Marketing , SEO, PR, Legal, new acquisitions  Machine-Translations: User-Generated Content  Human-Translation: Everything else  Supporting: 30 markets & 21 languages
  • 7. L10N @ TripAdvisor - Launched 21 new markets & 15 new languages within 3 years 300k wds/month 186%+ words for translation in last year 423% words for translation in last 2 years
  • 8. TripAdvisor Workflow ■ ■ ■ Core task Engineering Email
  • 9. Welocalize Approach LMM OPEX
  • 10. L10N Maturity Model (LMM)
  • 11. Operational Excellence (OPEX) Customer intimacy OPEX – Remove ‘waste’, create convenience and value added tasks Product Leadership Operational Excellence The Value disciplines model by Michael Treacy and Fred Wiersema
  • 12. OPEX PM PM Email SW Email PM Email SW Email PM Email Email Email TX PM Email Email PM Email Email Email RE PM
  • 13. TripAdvisor Workflow - Phase1 ■ ■ ■ Core task Engineering Email
  • 14. TripAdvisor Workflow - Phase 2 ■ ■ ■ Core task Engineering Email
  • 15. TripAdvisor Workflow – Phase 3
  • 16. OPEX Who benefits from it? •PM time: 70% in 2012 •Eng. Time: 1,300 hours in 2012 •Time to market: Simship enabled Concentrate on strategic GPO Evolve in LMM •PM time: 35% of time •VM time •LQA time Higher value tasks Program management Team health •Admin time reduced by 50% •Productivity/Revenue increased Better retention Better quality Healthier relationship Clients Welocalize Supplier
  • 17. Quickfacts  120+ languages  660M+ Words translated in 2012  $125M in revenue in 2012  600+ employees  12 offices in 6 countries  USA  Europe  Asia
  • 18. Q&A Antoine Rey antoine.rey@welocalize.com