Real Time – All The Time; How can I get the greatest value from my investment in Social Media? TBG
Upcoming SlideShare
Loading in...5
×
 

Real Time – All The Time; How can I get the greatest value from my investment in Social Media? TBG

on

  • 219 views

 

Statistics

Views

Total Views
219
Views on SlideShare
219
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Can we make this more full screen?

Real Time – All The Time; How can I get the greatest value from my investment in Social Media? TBG Real Time – All The Time; How can I get the greatest value from my investment in Social Media? TBG Presentation Transcript

  • Karl Havard (@KarlHavard) Client Strategy Director TBG Real Time – All The Time How can I get the greatest value from my investment in Social Media? © 2013 TBG © 2013 TBG
  • What is Real-Time? Or a well timed tweet! © 2013 TBG © 2013 TBG
  • Real-Time © 2013 TBG © 2013 TBG
  • Examples #WINNING © 2013 TBG © 2013 TBG
  • Common Element All headline grabbers, with a common ingredient… #UNPLANNED © 2013 TBG © 2013 TBG
  • Yet…this happened © 2013 TBG © 2013 TBG
  • Did they plan for the unplanned? #HONEST! © 2013 TBG © 2013 TBG
  • Necessary Ingredients #SPEED #RELEVENCE #EXPERTISE © 2013 TBG © 2013 TBG
  • #SPEED % Therefore, marketers also need to adopt 2nd screen behaviour © 2013 TBG © 2013 TBG
  • #RELEVANCE Traditional direct marketing CRM principles still apply…probably even more so. © 2013 TBG © 2013 TBG
  • #EXPERTISE SERVING TECHNOLOGY © 2013 TBG © 2013 TBG
  • Example © 2013 TBG © 2013 TBG
  • Example © 2013 TBG © 2013 TBG
  • Example © 2013 TBG © 2013 TBG
  • The gift that keeps giving © 2013 TBG © 2013 TBG
  • The Impact? #ROI? © 2013 TBG © 2013 TBG
  • The Metrics That Matter Click-throughs to place bets; in play betting, and changing odds etc. Buzz Reach Followers Fans Likes Re-Tweets Mentions © 2013 TBG © 2013 TBG
  • Correlation • Real Time means the “last click” does win… • …because it’s the only click • However, there may also be a latency effect, due to: • • © 2013 TBG © 2013 TBG Convenience Subsequent coverage
  • Real-Life Results Website Visits – Exposed Region Website Visits – Control Region Massachusetts on January 1, 2013 Colorado on January 1, 2013 No lift during game time but clear traffic increase after the game © 2013 TBG © 2013 TBG Post game spikes appear much smaller for control regions
  • Thank you! Karl Havard (@KarlHavard) Client Strategy Director TBG Real Time – All The Time How can I get the greatest value from my investment in Social Media? © 2013 TBG © 2013 TBG