Improving the B2B shopping experience, Intershop

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Improving the B2B shopping experience, Intershop

  1. 1. Improving the B2B shopping experience Internet World, 24th of April 2013
  2. 2. State of the Art in 1994 ...
  3. 3. Moving on to 2013
  4. 4. B2B is changing too The primary force is the consumerisation of B2B
  5. 5. So What? • Your customers expect it now • Your competitors are already doing it • It will improve your bottom line
  6. 6. Examples
  7. 7. 12
  8. 8. Optimise the B2B Experience to Match B2C Expectations 13 Forrester Research, Inc. (Nasdaq: FORR) Andy Hoar, Key Trends In B2B eCommerce For 2013
  9. 9. The New Kid on the Block
  10. 10. Key Points to Take Away • Enable your Channel Ecosystem • Focus on the Customer Experience • Make all B2C Features Available to B2B • Benefit from Collective Experience
  11. 11. Shane McGuire Presales Manager, UK and Ireland www.intershop.com Booth: E2032 INTERSHOP UK 12 Burleigh Street, London, WC2E 7PX Email s.mcguire@intershop.com

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