Using science and data to help players make smarter decisions about their health and wealth, Bet Buddy

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Using science and data to help players make smarter decisions about their health and wealth, Bet Buddy

  1. 1. Using science and data to help players make smarter decisions about their health and wealth The Big Data Show, London, 25th April 2013 @SimoDragicevic , @Bet_Buddy
  2. 2. The Big Data Show, London, 25th April 2013 iGaming Industry $ (%) Global GGY $47.4 bn (8.7%) Relevant market trends • Regulation • Player retention $21.7 bn (6%) • Convergence of land and digital • Consumer protection 2007* 2015* @SimoDragicevic , @Bet_Buddy *Global Betting and Gaming Consultants (2012)
  3. 3. The Big Data Show, London, 25th April 2013 The Big Data Maze? Vertical Data Apps and Services Domain Apps e.g. Fraud, Marketing, Social Mobile Data Visualization Data Visualization Web and Advertising Business Intelligence Statistical Platforms Machine Data Analytics Data As a Service Integration DBMS/In-DBMS Analytics Infrastructure as a Service Standards Big Data Processing Reporting Predictive Analytics Prescriptive Analytics @SimoDragicevic , @Bet_Buddy
  4. 4. The Big Data Show, London, 25th April 2013 Data Universe or ‘Wish List’ Personal Data Personal Identification, Demographic (Lifestyle, Sex, Age, Education, Race, etc), Purchase Transactions, Games, Affiliations, Email, Chat, Call Centre, Medical, Surveys You Have Filled, Photos, Videos, Credit Score, RG Data, etc Machine Generated Data Web Logs, Click Streams, Call Detail Records, Session Records, GPS Logs, Systems Monitoring Records Social Network Data Your Friends, Your Recommendations or Likes/Dislikes, Who you Communicate With, What You Communicate About, Who You Follow @SimoDragicevic , @Bet_Buddy
  5. 5. The Big Data Show, London, 25th April 2013 Our Data Personal Data Personal Identification, Demographic (Lifestyle, Sex, Age, Education, Race, etc), Purchase Transactions, Games, Affiliations, Email, Chat, Call Centre, Medical, Surveys You Have Filled, Photos, Videos, Credit Score, RG Data, etc Machine Generated Data Web Logs, Click Streams, Call Detail Records, Session Records, GPS Logs, Systems Monitoring Records Social Network Data Your Friends, Your Recommendations or Likes/Dislikes, Who you Communicate With, What You Communicate About, Who You Follow @SimoDragicevic , @Bet_Buddy
  6. 6. The Big Data Show, London, 25th April 2013 Research • Study 1: K-means clustering analysis sampled from a research cohort of 128,000, replicating a Harvard Medical School study • Study 2: Descriptive and comparative analysis of players sampled from a research cohort of 240,000 players • Study 3: Development of a logistic regression model to predict problem gamblers using data from Study 2 @SimoDragicevic , @Bet_Buddy
  7. 7. The Big Data Show, London, 25th April 2013 Productization – Gaming Analytics Platform Marketing Analytics Risk Analytics @SimoDragicevic , @Bet_Buddy
  8. 8. The Big Data Show, London, 25th April 2013 Productization – How We Make Decisions System 1 Operates automatically and quickly with little or no effort and no sense of voluntary control System 2 Allocates attention to the effortful mental activities that demand it, including complex computations @SimoDragicevic , @Bet_Buddy
  9. 9. The Big Data Show, London, 25th April 2013 Productization – Meaningful Interactions (Bet Buddy API) @SimoDragicevic , @Bet_Buddy
  10. 10. The Big Data Show, London, 25th April 2013 Why Is This Important?  Increase Customer Retention: Building meaningful customer relationships  React to New Regulations: Duty of care to do everything to protect customers  Reduce Rate of Healthcare Cost Increase: Focus on scalable prevention rather than expensive treatment  Deliver on CSR Expectations: Customers expect organizations to ‘do the right thing’ @SimoDragicevic , @Bet_Buddy
  11. 11. The Big Data Show, London, 25th April 2013 Thank you! Contact simo@bet-buddy.com @SimoDragicevic Web www.bet-buddy.com www.bet-buddy.blogspot.com Twitter @Bet_Buddy @Bet_Buddy/team

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