70% of companies don't know how their brands are performing. Do you know? M-Brain

371 views
267 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
371
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

70% of companies don't know how their brands are performing. Do you know? M-Brain

  1. 1. 70% of companies don't know how their brands are performing. Do you know? Susanna Tirkkonen susanna.tirkkonen@m-brain.com Twitter: @MBrainFI
  2. 2. M-Brain Group: What Do We Do? • M-Brain Group provides decision-makers with speedy and accurate business information tailored to their needs. We enable them to benefit from information-based insight, regardless of time and language barriers, in order to excel in their business environment.
  3. 3. Geographical Footprint • M-Brain Group has offices in 7 countries: – – – – – – – Finland Sweden Russia UK France Germany Malaysia • Production, sales and customer focus in Europe, Asia providing production resources
  4. 4. How to build brands today in social media?
  5. 5. Campaign: Plan Execute Measure against targets
  6. 6. Start listening • What interest groups are thinking/talking about your company? (who are talking, where they are talking and how?) • Make difference between different medias and channels: – Paid (FB ads), Own (FB page) vs. Earned (other’s FB profiles) – Facebook, YouTube, Pinterest, Twitter, forums, blogs, LinkedIn • Choose Key Performance Indicators – Quantitative vs. qualitative – Pay attention to different channels/arenas
  7. 7. Content and our key message? What is the reason we are doing this?
  8. 8. Blogs Homepage YouTube Other Facebook Twitter Relevant is to choose environment that is suitable for your targets and then choose how to act in these environment
  9. 9. #commitment/involvement/inspiring = Engagement
  10. 10. #Relationships replace consumer/product focus
  11. 11. Influence… The ability to inspire meaningful and measurable action
  12. 12. How to measure/monitor results?
  13. 13. WEB ANALYTIC CUSTOMER SURVEYS WEB ANALYTIC PAID EARNED OWN SOME MONITORING/MEASUREMENT/KPIs
  14. 14. SoMe indicators that are current right now 1. Increasing awareness: presence, orders, 3F (fans, friends, followers): who they are? 2. Find opinion leader : likes, sharing, sentiment 3. Building Commitment: comments, answers, likes, sharing, recommendations, re-tweets 4. ROI/ROE: conversion/sales/profit – sale costs In addition: 1. NPS (Net Promoter Score): combination of 2. and 3. 2. SOV: development of conversation volumes vs. competitors and sentiment etc.
  15. 15. IN A NUTSHELL • M-Adaptive gives you a real-time view of what is being discussed and written about on the web, independent of media type, channel, language or geographical area, and… • …offers excellent tools and technology for efficient processing, analysing and comparing of the huge amount of information through an intuitive and unified user interface M-ADAPTIVE OFFERS YOU THE FOLLOWING BENEFITS: • Always be aware of WHERE the discussion is happening, WHO is discussing and in WHAT tone-ofvoice • You can easily analyse the results and, if needed, modify the message or change the channel used • A solution that covers both social and editorial media (including paywalled content)
  16. 16. HELPS YOU TO: • Record your communication and marketing activity systematically • Monitor, measure and compare the response across any number of channels, relating to your: • • • • Brands Partners Competitors Industry • Track the effects of your activities across different media types and geographies at one glance • Receive sophisticated alerts • Make smart actions based on real-time data 16
  17. 17. – React to rising opportunities – Recognize critical influencers in the media, in order to focus your efforts – Get instant results and know your public’s reactions – Communicate in social media through the communication console 17
  18. 18. Campaign Objectives
  19. 19. Campaign Strategy Dashboard
  20. 20. 11/15/2013 Copyright © M-Brain 2012 20
  21. 21. Thank You M-Brain is a competitive intelligence company monitoring and analyzing social and editorial media online as well as traditional printed media and radio and television. M-Brain's services are based on a unique combination of the company's own superior harvesting technology and intelligent human filtering and re-editing. We provide fast and relevant information for decision making on a global basis.

×