70% of companies don't know how their brands are performing. Do you know? M-Brain
70% of companies don't know how their
brands are performing. Do you know?
M-Brain Group: What Do We Do?
• M-Brain Group provides decision-makers with speedy and accurate
business information tailored to their needs. We enable them to
benefit from information-based insight, regardless of time and
language barriers, in order to excel in their business environment.
• M-Brain Group has offices in 7
• Production, sales and customer
focus in Europe, Asia providing
• What interest groups are thinking/talking about your company? (who are
talking, where they are talking and how?)
• Make difference between different medias and channels:
– Paid (FB ads), Own (FB page) vs. Earned (other’s FB profiles)
– Facebook, YouTube, Pinterest, Twitter, forums, blogs, LinkedIn
• Choose Key Performance Indicators
– Quantitative vs. qualitative
– Pay attention to different
our key message?
What is the reason
we are doing this?
Relevant is to choose environment that is suitable for your targets
and then choose how to act in these environment
SoMe indicators that are current right now
Increasing awareness: presence, orders, 3F (fans, friends,
followers): who they are?
Find opinion leader : likes, sharing, sentiment
Building Commitment: comments, answers, likes, sharing,
ROI/ROE: conversion/sales/profit – sale costs
1. NPS (Net Promoter Score): combination of 2. and 3.
SOV: development of conversation volumes vs. competitors and
IN A NUTSHELL
M-Adaptive gives you a real-time view of what is being
discussed and written about on the web, independent of
media type, channel, language or geographical area,
…offers excellent tools and technology for efficient
processing, analysing and comparing of the huge
amount of information through an intuitive and unified
M-ADAPTIVE OFFERS YOU THE FOLLOWING
Always be aware of WHERE the discussion is
happening, WHO is discussing and in WHAT tone-ofvoice
You can easily analyse the results and, if needed,
modify the message or change the channel used
A solution that covers both social and editorial media
(including paywalled content)
HELPS YOU TO:
Record your communication and marketing
Monitor, measure and compare the response
across any number of channels, relating to your:
Track the effects of your activities across
different media types and geographies at one
Receive sophisticated alerts
Make smart actions based on real-time data
– React to rising opportunities
– Recognize critical influencers in the
media, in order to focus your efforts
– Get instant results and know your
– Communicate in social media
through the communication console
M-Brain is a competitive intelligence company monitoring
and analyzing social and editorial media online as well as
traditional printed media and radio and television.
M-Brain's services are based on a unique combination of the
company's own superior harvesting technology and
intelligent human filtering and re-editing. We provide fast and
relevant information for decision making on a global basis.