How to make the most out of the Next Generation of Web Experience Management

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How to make the most out of the Next Generation of Web Experience Management

  1. 1. Leveraging Web Experience Management Mark Bridger, President International Operations Abu Dhabi 21st September 2010 Copyright 2010 FatWire Corporation
  2. 2. The Interactive Presence Story… Business and technology trends driving the evolution of the Web Challenges in excelling in tomorrow’s interactive world An evolution from “Web Content Management” towards “Web Experience Management” Essential ingredients for success Who is FatWire and What is FatWire doing to help ? www.fatwire.com 2 Copyright 2010 FatWire Corporation
  3. 3. Business Trends Driving The Next Generation ofInteractive Web Presence Businesses need to drive revenue growth through: Positive and rich customer experience Enhanced customer loyalty Timely, contextual and relevant information and offers Helpful, informative interactions with the organization and with peers Repeat business through unmatched customer service Improve profits through: Efficient and targeted interaction Personal touch without the personnel costs www.fatwire.com 3 Copyright 2010 FatWire Corporation
  4. 4. Investment is Shifting to the Interactive Channels The Web today is the most efficient business channel and is receiving a growing share of the marketing budget Timely analytics provides organizations with a tangible ROI Source: Forrester Interactive Marketing Forecast Online Survey, March 2009 www.fatwire.com 4 Copyright 2010 FatWire Corporation
  5. 5. Technology Trends Driving the Next Generation ofInteractive Web Presence Explosion of rich media www.fatwire.com 5 Copyright 2010 FatWire Corporation
  6. 6. Technology Trends… Explosion of rich media Mobile devices www.fatwire.com Copyright 2010 FatWire Corporation
  7. 7. Technology Trends… Explosion of rich media Mobile devices Social networks and communities www.fatwire.com 7 Copyright 2010 FatWire Corporation
  8. 8. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication www.fatwire.com 8 Copyright 2010 FatWire Corporation
  9. 9. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication Intelligent recommendations “Your friends are reading…” www.fatwire.com 9 Copyright 2010 FatWire Corporation
  10. 10. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication Intelligent recommendations Real-time interaction “may I help u?” www.fatwire.com 10 Copyright 2010 FatWire Corporation
  11. 11. Web Experience Management – A Change in Perspective WEM Web Experience Management (WEM) is the process of managing and delivering an engaging online experience to website visitors. WEM extends WCM to include segmentation and targeting, analytics, community/UGC, collaboration, and mobility solutions, thereby enabling organizations to intelligently and effectively communicate with prospects, customers, and other stakeholders. WCM Web Content Management (WCM) is the process of managing and delivering content for display on an organization’s website. A WCM system facilitates content creation, content control, editing, and website maintenance functions. www.fatwire.com 11 Copyright 2010 FatWire Corporation
  12. 12. The Web Experience Management Process www.fatwire.com 12 Copyright 2010 FatWire Corporation
  13. 13. Market Requirements Are Expanding Along MultipleDimensions Explosion of rich media User-generated content Content Content is multi-source Applications as content Site authoring becomes collaborative Mobile channel and mobile device type proliferation Channels Multi-channel requirement Location-based services Social capabilities are critical Management of social capabilities to enterprise requirements Interaction End-user (site visitor) personalization and customization Leveraging existing social networks and social graphs Targeting and personalization is required across an environment of Relevance exponentially increasing complexity & Analytics, testing, optimization across a complex environment Optimization Relevance analysis, sentiment analysis, intent, context www.fatwire.com 13 Copyright 2010 FatWire Corporation
  14. 14. Next Generation Interactive Presence Challenges… Entertain, but “enable the transaction” and inform Provide timely, relevant and contextual information and offers Enable business agility Offer personalized interactions – my way “It’s all about me” !! Specific to me When I want it Where I want it How I want it At home, at work, on the move…  Very high expectations… www.fatwire.com 14 Copyright 2010 FatWire Corporation
  15. 15. FatWire Facts Founded in 1996 Headquartered in Mineola, NY with a strong global presence Operating profitably since 2005 International operations: > 70% of overall revenues 550+ enterprise customers 10,000+ websites under management 200+ employees in 11 countries Dubai Office Opened 2010 Focused on delivering the leading software platform for Web Experience Management www.fatwire.com 1 5 Copyright 2010 FatWire Corporation
  16. 16. Web Requirements are Rapidly Becoming MoreSophisticated User-Generated Video/ Articles Images Content Audio Syndication Mashups Vertical Applications You www.fatwire.com 16 Copyright 2010 FatWire Corporation
  17. 17. The WEM Solution User-Generated Video/ Articles Images Content Audio Syndication Mashups Vertical Applications www.fatwire.com 17 Copyright 2010 FatWire Corporation
  18. 18. FatWire Enables a Comprehensive Web Platform withFatWire WEM and Customer/Partner Applications User-Generated Video/ Articles Images Content App/Gadget Audio Syndication Vertical Mashups Applications FatWire Partner FatWire Customer FatWire Module Module Module Module Module WEM Framework www.fatwire.com 18 Copyright 2010 FatWire Corporation
  19. 19. Essential Ingredients for Success… Consistent management of brand and content globally Delivery across all channels Consistent interaction and experience across all channels Extremely strong personalisation and targeting capabilities Simplicity (demands least effort by user) Engagement throughout the process (creating a positive sentiment) Relevance providing context-aware, intelligent targeting: Location Interests Customer data Friends / social networks awareness …  ALL tightly integrated with your business applications ! www.fatwire.com 19 Copyright 2010 FatWire Corporation
  20. 20. The FatWire Advantage: Comprehensive, Enterprise-Class Comprehensive, Scalable Content Mgmt Robust product information management Digital asset management Enterprise content integration User-generated content Gadgets Multi-channel Scalable, dynamic web delivery Mobile delivery / channel aware content management Print channel integration via DAM Social and Interactive User-generated content, enterprise moderation End-user personalization Targeted, relevant and personalized Implicit and explicit targeting Dynamic delivery for targeted and multilingual content End-user personalization Optimized Built-in granular analytics for optimization Integration with third-party analytics packages www.fatwire.com 20 Copyright 2010 FatWire Corporation
  21. 21. The Analysts Agree on FatWire’s LeadershipForrester Wave Report 2009 “FatWire is a leader …and remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing.” Ranks FatWire as a Leader in WCM: “FatWire was one of the first vendors in the WCM market to transcend a purist emphasis on technology and instead focus on optimizing the user experience. It has succeeded in selling to prospects in sales and marketing and as a result sustains higher growth than the overall WCM market..” “Rates FatWire Content Server the Best Web Experience Optimization (WEO) solution on the market: “FatWire provides best coverage of our list of requirements. This highlights its maturity and reliability…” Ranks FatWire the #1 strategic WCM provider on the market “FatWire is well equipped as a strategic web provider.” “The Autonomy-Interwoven and Open Text-Vignette acquisitions leave FatWire as the largest independent WCM vendor” 21 www.fatwire.com Copyright 2010 FatWire Corporation
  22. 22. FatWire & EMC a Force in the Middle East…  Equity investment  Technology sharing and joint innovation  Strong Joint Go-to-Market  Largest independent WEM vendor  Rated as a Leader by Analysts Globally  Worldwide offices and support centers Worldwide Sales Centers (12) Supports Centers (6) Engineering (3) www.fatwire.com Copyright 2010 FatWire Corporation
  23. 23. FatWire Delivers for Customers Across IndustryVerticals Manufacturing Financial Services High Tech Retail Government Media/Publishing EFSA Metropolitan Police (UK) Health Protection Agency (UK) News Corporation Communidad de Madrid Junta de Castilla y Leon Healthcare & Pharma.Travel & Entertainment Consumer Brands www.fatwire.com 23 Copyright 2010 FatWire Corporation
  24. 24. The FatWire Strategy Continue to be successful by making you successful! Please find out more on STAND 16 www.fatwire.com 24 Copyright 2010 FatWire Corporation
  25. 25. Leveraging Web Experience Management Mark Bridger, President International Operations Abu Dhabi 21st September 2010 Copyright 2010 FatWire Corporation

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