Selling Tickets to Shows andEvents through Social Media Facebook does not work in UAE… Unless you do it right!
Case Study – 01• Event : 03rd Annual Dubai Dance Festival June 02nd-05th• Organizers approach Ezy Biz with just 28 days to spare.
Objective• The Organizers hoped to sell 1600 tickets to the main item of the Dubai Dance Festival - “ Believe Me I’am a Dancer”• These 4 shows were held at Souk Madinat Jumeirah, The First Group Theater.
Solution• Used every possible feature of Facebook• Create a Group Page• Events• Tagging Photos and Sharing Videos• Notes• Sending Messages• Facebook Ads
Facebook Ads –Target Profiling• Location - Country and City• Age – We can select the exact age we are targeting at• Birthday – we can place advertisements for each day and 1.5 Million/365 =4100 persons in UAE will receive a greeting from your Company.• Sex• Keywords - TV Shows, Movies, Hobbies, Books, Sports, Music and Quotes
Facebook Ads –Target Profiling• Education – University, High School or still studying.• Work Place• Relationship status – In a relationship, Its complicated ( God knows what this means!), Married or Single.• Languages spoken - English, Hindi, Tamil, Phillipine etc.,• Connection – We can Target certain Groups, Pages, Application Users and Event Attendees.
Results of the Dubai Dance Festival• All 1600 seats were filled.• Not a single Press, TV or Radio Advert.• If 30% came from word of mouth the rest came from the efforts on Social Media.