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MatchMedia




       'Planet Me'
‘How to sell yourself both On and Off Line'

  Philip Wilson -philip@matchmedia.tv
The Question




            Selling Yourself


“Are you out of work? A student looking
for new opportunities, a 'fifty so...
The Question




          Selling Yourself


One thing rings true for all of us -a
      need to sell yourself!

In the m...
ONLINE PROMMOTION


     LinkedIn

    Facebook

     Twitter

 Blogs & Blogging
Google Profiles (Local for Business)

               Flickr

     Authorstream/Slideshare

         YouTube, Vimeo

      ...
LinkedIn
What is an Online CV?
Offline Cvs will be dead in 2/3 years
Will LinkedIn be the new default information provider...
LinkedIn
Linkedin
Top Tip

Tell the world everything, your school, your home town
,your social media destinations i.e. facebook etc...
FaceBook
What is it? A good way to promote yourself. A good way to
get fired! Your profile should be: Easy to locate
http:...
FaceBook
Twitter
What is it? A Connecting and information gathering tool for
both Business and Pleasure. Twitter asks a question of...
Twitter
Blogs & Blogging



What is it? A blog is an online diary (A web 'log') again to be used
for either business or pleasure.
...
http://matchmedia.typepad.com/
http://www.InternetSense.tv
(personal blog)
Selling Yourself: Supplementary
Services
YouTube.com (Videos etc) http://www.youtube.com/matchmediaireland


Flickr, Picas...
Real World (Off Line)
And now some Offline -Real World Stuff...

Selling yourself in the real world

should be the easiest...
In days of old we were always told as young sales people 'Always Be
Closing' in other words always be moving towards your ...
Two Business Cards
Firstly do you need a business card -if you don't have
a business? Answer -YES! Get a moo card (MOO.com...
Not crap business cards -crap business cards=BIN! Crisp,
professional, not too quirky Business Cards. Always hand them x2....
Persistence & Follow Up

want that job -that connection? Always, always follow up and be
reasonable persistant. A nice fol...
Finally 'What do you think of that?' , 'Is that fair?'

The most powerful, difficult and deadly tool we have in our sellin...
Create a Need, a need for
            you
Build your persona both on
        and offline
      Gain confidence



        ...
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Planet me.oct.2010.finish

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Transcript of "Planet me.oct.2010.finish"

  1. 1. MatchMedia 'Planet Me' ‘How to sell yourself both On and Off Line' Philip Wilson -philip@matchmedia.tv
  2. 2. The Question Selling Yourself “Are you out of work? A student looking for new opportunities, a 'fifty something' trying to break back into the work place? Or just an 'ordinary joe' trying to make your way in the world?”
  3. 3. The Question Selling Yourself One thing rings true for all of us -a need to sell yourself! In the modern world the need to sell yourself now falls distinctly into two very clearly defined categories: 1. Online and 2. Offline.
  4. 4. ONLINE PROMMOTION LinkedIn Facebook Twitter Blogs & Blogging
  5. 5. Google Profiles (Local for Business) Flickr Authorstream/Slideshare YouTube, Vimeo Foursquare, Gowalla
  6. 6. LinkedIn What is an Online CV? Offline Cvs will be dead in 2/3 years Will LinkedIn be the new default information provider for recruitment? ...who knows? Will detailed employment information be available to perspective employers -Most definitely! Why should I use it? Essential! (no choice) You must start now -Today http://www.LinkedIn.com/in/internetsense
  7. 7. LinkedIn
  8. 8. Linkedin Top Tip Tell the world everything, your school, your home town ,your social media destinations i.e. facebook etc , previous employers ,skills ,recommendations -Everything. Most important of all tell people what you are good at. In life we have too few opportunities to tell people what we do best. LinkedIn is your opportunity to tell people what you do best.
  9. 9. FaceBook What is it? A good way to promote yourself. A good way to get fired! Your profile should be: Easy to locate http://www.Facebook.com/internetsense My normal advice for social media is clear/bold/concise My advice for Facebook is slightly different - clean/bold/concise. No smut! No bad language. No Racism. No Slagging Pictures -not drunk/ hungover No dangerous stunts (employers don't wish to employ somebody who might die next weekend)
  10. 10. FaceBook
  11. 11. Twitter What is it? A Connecting and information gathering tool for both Business and Pleasure. Twitter asks a question of you -what is happening now -this second? Not last week or last month . Twitter is the 'Crack Cocaine' of the Internet. So if you need an info fix -twitter. http://www.twitter.com/internetsense (@mm_i if you wish to follow MatchMedia) What should I use twitter for? Tell your story, display your work, connect with a 'Bigger World'. Also as twitter is perhaps a bit more anonymous than LinkedIn, Facebook perhaps twitter is the place to let go and make a new friend or join a new discussion.
  12. 12. Twitter
  13. 13. Blogs & Blogging What is it? A blog is an online diary (A web 'log') again to be used for either business or pleasure. What should I use it for? Telling stories, Your story. Detailing Projects. The Heart of 'Planet Me' If you are serious about 'selling yourself' a blog must represent the centre of your Planet Me Universe. A blog is the central focus around which all other social media activities should revolve. Think of a Blog as the anchor. A blog is perhaps the one constant in the ever changing face of Social Media. Perhaps one blog is not enough -perhaps you need one for business and one for pleasure?
  14. 14. http://matchmedia.typepad.com/
  15. 15. http://www.InternetSense.tv (personal blog)
  16. 16. Selling Yourself: Supplementary Services YouTube.com (Videos etc) http://www.youtube.com/matchmediaireland Flickr, Picasa http://www.flickr.com/photos/internetsense Google Profiles http://www.google.com/profiles/internetsense Skype 'MatchMedia' (personal account also) Authorstream/SlideShare http://www.authorstream.com/User-Presentations/internetsense/ http://www.slideshare.net/internetsense Gowalla and Foursquare No current activity (I do geo code my tweets)
  17. 17. Real World (Off Line) And now some Offline -Real World Stuff... Selling yourself in the real world should be the easiest thing in the world -but is it? First Impressions Polite (costs nothing), stand up straight, don't mumble! Put your best foot forward, smile, eye contact, shiny shoes. Engage & Entertain. Make an impression. Tell a story. Get an IN. Get their name (and look it up when you get home or better still -at the event.)
  18. 18. In days of old we were always told as young sales people 'Always Be Closing' in other words always be moving towards your 'Goal' your goal may be a second date, an interview, a meeting an introduction. It doesn't matter but always be moving through the gears hello-connection-action. This last comment is particularly interesting in the 'Love' scenario. MAN again in days of old we were always told about the 'MAN' -which stands for M-Man, A-Authority, N-Need. In other words once you have met them -is this the right person or connection. Again can this person help you achieve your Goal. Does this person have a job on offer, is this guy/girl a possible love interest -is he/she engaged, married -if so move on. Most important does your new connection Need what you have to offer. You can create a 'Need' but you cannot force a connection into a serious buying decision. A brilliant way to build a 'Need' is to follow the 'First Impressions' section -to the letter. Making you a potential asset to their company or organisation. If the person you have engaged with is not the Man -smile, lie and move on.
  19. 19. Two Business Cards Firstly do you need a business card -if you don't have a business? Answer -YES! Get a moo card (MOO.com) -give em out -make some friends. Secondly two business cards -every time!
  20. 20. Not crap business cards -crap business cards=BIN! Crisp, professional, not too quirky Business Cards. Always hand them x2. It is a BNI practise. One for them and perhaps one for somebody else they know. Your new connection has now become your Business Advocate and the best thing is you only just met them! When they ask tell 'em -one card for you and one for somebody more important -add a 'wink and a smile'. Always leave on a high note.
  21. 21. Persistence & Follow Up want that job -that connection? Always, always follow up and be reasonable persistant. A nice follow up might be as simple as - Hi- Philip here we met at........ I would be very keen to keep in touch as I felt you had some interesting plans, or I think your product has great potential,or your business model seems very interesting etc etc. I would usually follow with: Philip Wilson -MatchMedia Ireland Ltd Facebook.com/internetsense Twitter.com/internetsense Linkedin.com/in/internetsense I am keen to build on our new connection -Please pick whichever level you feel most appropriate
  22. 22. Finally 'What do you think of that?' , 'Is that fair?' The most powerful, difficult and deadly tool we have in our selling armory is the question. Always ask the question? 'Do you think that would be the kind of thing you would be interested in?' 'Do you think my skills would add value to your organisation?' 'Can I start tomorrow!' 'If I was single -do you think you would go out with me?' 'Would you like one or two?' When in a position of strength -always ask the question Never in a position of weakness.
  23. 23. Create a Need, a need for you Build your persona both on and offline Gain confidence ...and ask?
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