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21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
21 May09
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21 May09

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  • 1. InternetSense.tv
  • 2. <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>InternetSense.tv
  • 3. 10 KEYS TO SOCIAL MEDIA SUCCESS InternetSense.tv
  • 4. <ul><li>Experiment personally before professionally </li></ul><ul><li>Try a variety of social media tools </li></ul><ul><li>Be yourself , make some friends , and share </li></ul>InternetSense.tv
  • 5. <ul><li>Spend time upfront planning how you will use social media </li></ul><ul><li>Think POST : </li></ul><ul><ul><li>P eople </li></ul></ul><ul><ul><li>O bjectives </li></ul></ul><ul><ul><li>S trategy </li></ul></ul><ul><ul><li>T echnology </li></ul></ul>InternetSense.tv
  • 6. <ul><li>Find where your audience is participating and indentify the influencers </li></ul><ul><li>Read industry blogs (including comments) </li></ul><ul><li>Google your company name & your competition </li></ul><ul><li>Find tools that can help you listen </li></ul>InternetSense.tv
  • 7. <ul><li>Avoid Waffle (people will ignore it) </li></ul><ul><li>Avoid evasion and lying (people won’t ignore it) </li></ul><ul><li>Companies have watched their biggest screw-up's rise to the top 10 of a Google search </li></ul><ul><li>Admit your mistakes right away </li></ul>InternetSense.tv
  • 8. <ul><li>Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media </li></ul><ul><li>Make your content easy to share </li></ul><ul><li>Incorporate tools that promote sharing: </li></ul><ul><ul><li>Share This, RSS feeds, Email a friend, ’Tweet’ </li></ul></ul>InternetSense.tv
  • 9. <ul><li>Don't shout . Don't broadcast . Don’t brag . </li></ul><ul><li>Speak like yourself – not like corporate marketing, or a press secretary </li></ul><ul><li>Personify your brand – give people something they can relate to. </li></ul>InternetSense.tv
  • 10. <ul><li>Think like a contributor , not a marketer </li></ul><ul><li>Consider what is relevant to the community before contributing </li></ul><ul><li>Don’t promote your product on every post </li></ul><ul><li>Win friends by promoting other people’s content if it interests you </li></ul>InternetSense.tv
  • 11. <ul><li>Don’t try to delete or remove criticism (it will just make it worse) </li></ul><ul><li>Listen to your detractors </li></ul><ul><li>Admit your shortcomings </li></ul><ul><li>Work openly towards an explanation and legitimate solution </li></ul>InternetSense.tv
  • 12. <ul><li>Don’t wait until you have a campaign to launch - start planning and listening now </li></ul><ul><li>Build relationships so they’re ready when you need them </li></ul>InternetSense.tv
  • 13. <ul><li>You need ‘buy in’ from everyone in the organization </li></ul><ul><li>Convince your Boss that social media is relevant to your organization </li></ul><ul><li>Get your communications team together, discuss the options, then divide and conquer </li></ul>InternetSense.tv
  • 14. 10 Steps TO SOCIAL MEDIA Credibility InternetSense.tv
  • 15. <ul><li>10 Steps to Social Media –’Credibility’ </li></ul><ul><li>1.The ‘Statusphere’ </li></ul><ul><li>2.The ‘Me’ Conomy (Social Capital) </li></ul><ul><li>3.Friend/Fan/Connection/Follower </li></ul><ul><li>4.Social Media </li></ul><ul><li>5.Social Networking </li></ul><ul><li>4.Social Bookmarks </li></ul><ul><li>7.Groups </li></ul><ul><li>8.Sneezer/’Connector’ </li></ul><ul><li>9.Twitter,’tweet’,DM,@reply </li></ul><ul><li>10.Photography </li></ul>InternetSense.tv
  • 16. <ul><li>Train </li></ul><ul><li>Communicate </li></ul><ul><li>Innovate </li></ul><ul><li>Clear/Bold/Concise </li></ul>InternetSense.tv
  • 17. To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook www.Facebook.com/InternetSense TRAINING COMMUNICATION & INNOVATION InternetSense.tv
  • 18.  
  • 19. Result Content
  • 20. Conversation
  • 21.  
  • 22. Career

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