21 May09
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21 May09

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21 May09 21 May09 Presentation Transcript

  • InternetSense.tv
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    InternetSense.tv
  • 10 KEYS TO SOCIAL MEDIA SUCCESS InternetSense.tv
    • Experiment personally before professionally
    • Try a variety of social media tools
    • Be yourself , make some friends , and share
    InternetSense.tv
    • Spend time upfront planning how you will use social media
    • Think POST :
      • P eople
      • O bjectives
      • S trategy
      • T echnology
    InternetSense.tv
    • Find where your audience is participating and indentify the influencers
    • Read industry blogs (including comments)
    • Google your company name & your competition
    • Find tools that can help you listen
    InternetSense.tv
    • Avoid Waffle (people will ignore it)
    • Avoid evasion and lying (people won’t ignore it)
    • Companies have watched their biggest screw-up's rise to the top 10 of a Google search
    • Admit your mistakes right away
    InternetSense.tv
    • Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
    • Make your content easy to share
    • Incorporate tools that promote sharing:
      • Share This, RSS feeds, Email a friend, ’Tweet’
    InternetSense.tv
    • Don't shout . Don't broadcast . Don’t brag .
    • Speak like yourself – not like corporate marketing, or a press secretary
    • Personify your brand – give people something they can relate to.
    InternetSense.tv
    • Think like a contributor , not a marketer
    • Consider what is relevant to the community before contributing
    • Don’t promote your product on every post
    • Win friends by promoting other people’s content if it interests you
    InternetSense.tv
    • Don’t try to delete or remove criticism (it will just make it worse)
    • Listen to your detractors
    • Admit your shortcomings
    • Work openly towards an explanation and legitimate solution
    InternetSense.tv
    • Don’t wait until you have a campaign to launch - start planning and listening now
    • Build relationships so they’re ready when you need them
    InternetSense.tv
    • You need ‘buy in’ from everyone in the organization
    • Convince your Boss that social media is relevant to your organization
    • Get your communications team together, discuss the options, then divide and conquer
    InternetSense.tv
  • 10 Steps TO SOCIAL MEDIA Credibility InternetSense.tv
    • 10 Steps to Social Media –’Credibility’
    • 1.The ‘Statusphere’
    • 2.The ‘Me’ Conomy (Social Capital)
    • 3.Friend/Fan/Connection/Follower
    • 4.Social Media
    • 5.Social Networking
    • 4.Social Bookmarks
    • 7.Groups
    • 8.Sneezer/’Connector’
    • 9.Twitter,’tweet’,DM,@reply
    • 10.Photography
    InternetSense.tv
    • Train
    • Communicate
    • Innovate
    • Clear/Bold/Concise
    InternetSense.tv
  • To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook www.Facebook.com/InternetSense TRAINING COMMUNICATION & INNOVATION InternetSense.tv
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