Blog Wars at New Media Expo
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Presentation at 2013 New Media Expo

Presentation at 2013 New Media Expo

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Blog Wars at New Media Expo Presentation Transcript

  • 1. Blog Wars:The Changing Legal Landscape for Bloggers
  • 2. Legal Background
•  Founder of the Internet Law Center 
 in Santa Monica, California•  Past Co-Chair California Bar Cyberspace Committee•  Part of US Delegation of Internet Experts to meet with Leading Chinese “Netizens”•  Part of US Delegation for US-China Legal Exchange on E-CommerceNew Media Background•  Host of Cyber Law and Business Report 
 on WebmasterRadio.fm•  Publisher of Cyber Report Newsletter•  Award-Winning Political Blogger
  • 3. “I wouldn’t be so paranoid ifeveryone weren’t out to get me.” Michael McDougal – “The Paper” (1994) Ron Howard - Director / David & Stephen Koepp - Writers
  • 4. OVERVIEW
  • 5. Copyright Basics COPYRIGHT  CLAUSE   To  promote  the  Progress  of   Science  and  useful  Arts,  by  securing  for  limited  Times  to   Authors  and  Inventors  the   exclusive  Right  to  their   respec>ve  Wri>ngs  and   Discoveries   FAIR  USE  DOCTRINE.   .  .  .  [T]he  fair  use  of  a   copyrighted  work  .  .  .  for   purposes  such  as  cri>cism,   comment,  news  repor>ng,   teaching  (including  mul>ple   copies  for  classroom  use),   scholarship,  or  research,  is   not  an  infringement  of   FIRST  AMENDMENT   copyright.         Congress  shall  make   no  law  .  .  .  abridging   the  freedom  of   speech,  or  of  the   press    
  • 6. Fair Use Factors Copyright  Act   •  the  purpose  and  character  of  the   use,  including  whether  such  use  is   of  a  commercial  nature  or  is  for   nonprofit  educa>onal  purposes   •  the  nature  of  the  copyrighted   work;  COPYRIGHT  TERM   •  the  amount  and  substanKality  of   Founders:  14  years  Today:  Life  +  70  years   the  porKon  used  in  rela>on  to  the   copyrighted  work  as  a  whole;  and   •  the  effect  of  the  use  upon  the   potenKal  market  for  or  value  of   the  copyrighted  work.  
  • 7. 08  
  • 8. AP’s 
 Excerpt 
 for Web Use 
Fee Schedule
  • 9. 10-­‐ 11   10  08  
  • 10. Stevens Media Declares War •  Copyright  The]:  We’re  not   taking  it  anymore”   –  “It  is  our  primary  hope  that   Righthaven  will  stop  people   from  stealing  our  stuff.”   •  Media  News  Group  Joins     –  Combined  total  of  20  major   daily  newspapers   •  Righthaven   –  276  Lawsuits   –  $352,500  in  seilements  
  • 11. 10-­‐ 11   10  08  
  • 12. AP v. Meltwater“Meltwater  News  is  a  parasi>c  distribu>on  service  that  competes  directly  with  tradi>onal  news  sources  without  paying  license  fees  to  cover  the  costs  of  crea>ng  those  stories.  It  has  a  significant  nega>ve  impact  on  the  ability  of  AP  to  con>nue  providing  the  high-­‐quality  news  reports  on  which  the  public  relies.”    
  • 13. Newton’s Law•  2008     AP  Boycoi  and  Retreat      •  2010     Righthaven  Recovers  $352,500  in  Seilements     BUT  .  .  .  Sanc>ons  and  Aiorneys’  Fees   Awards  Force  Righthaven  in  Bankruptcy     Unfavorable  Fair  Use  Rulings  permilng   reprint  of  en>re  ar>cle  where  Righthaven   failed  to  present  evidence  of  market  harm   from  publica>on  by  a  remote  blog    •  2012   Meltwater  Contends  AP  Abusing  Copyright   Laws  and  is  barred  from  recovery  under     doctrine  of  copyright  misuse    
  • 14. Fair Use /Open Licensing ResourcesAMERICAN UNIV. CENTERFOR SOCIAL MEDIA ELECTRONIC FRONTIER NEW MEDIA RIGHTSCODE OF PRACTICES IN FAIR FOUNDATION
 A CITIZENS LEGAL GUIDE TOUSE FOR ONLINE VIDEO LEGAL GUIDE FOR FAIR USE IN COPYRIGHTLINK BLOGGERS LAW LINK LINKCODE OF BEST PRACTICES INFAIR USE FOR POETRYLINKCREATIVE COMMONS KONOMARK WIKIMEDIA COMMONSLink Link Link
  • 15. PART  2  THE FEDS
  • 16. FTC Endorsement Guidelines Video  Clip  
  • 17. The Endorsement Guidelines•  §  255.5  Disclosure  of  material  connec>ons.    •  When  there  exists  a  connec>on  between  the   endorser  and  the  seller  of  the  adver>sed   product  that  might  materially  affect  the   weight  or  credibility  of  the  endorsement  (i.e.,   the  connec>on  is  not  reasonably  expected  by   the  audience),  such  connec>on  must  be  fully   disclosed.    
  • 18. Example  7:  Blogger  Receives  Free  Sample  •  Readers  are  unlikely  to  know  that  he  has  received  the   video  game  system  free  of  charge  in  exchange  for  his   review  of  the  product,  and  given  the  value  of  the  video   game  system,  this  fact  likely  would  materially  affect   the  credibility  they  aiach  to  his  endorsement.   Accordingly,  the  blogger  should  clearly  and   conspicuously  disclose  that  he  received  the  gaming   system  free  of  charge.  The  manufacturer  should  advise   him  at  the  >me  it  provides  the  gaming  system  that  this   connec>on  should  be  disclosed,  and  it  should  have   procedures  in  place  to  try  to  monitor  his  pos>ngs  for   compliance.    
  • 19. Lo]y  and  Legal?  
  • 20. Similar  factors  for  HP/Inkology    FTC No Action Letter (1)  Small  number  of  posts;   (2)  A  few  bloggers  complied;   (3)  Wriien  guidelines  that  “adequately   address  our  concerns”   (4)  “The  FTC  staff  expects  that   HP  .  .  .  will  take  reasonable  steps  to   monitor  bloggers’  compliance  with   the  obliga>on  to  disclose  gi]s  they   receive.”  
  • 21. Updating DotCom Disclosures May  2000  –  FTC  Issues   DotCom  Disclosure  Guidelines     May  2012:    FTC  holds  workshop  on   upda>ng  Gidelines  to  address  social   media  ads  (see  below).    FTC   Response  expected  soon  
  • 22. WOMMA Standard•  Microblogs  •  Include  a  hash  tag  nota>on,  either:  •  #spon  (sponsored)  •  #paid  (paid)  •  #samp  (sample)  •  Addi>onally,  WOMMA  strongly  recommends   pos>ng  a  link  on  your  profile  page  direc>ng   people  to  a  full  “Disclosure  and   Rela>onships  Statement.”  This  statement,   much  like  the  one  WOMMA  recommends   for  review  blogs,  should  state  how  you  work   with  companies  in  accep>ng  and  reviewing   products,  and  lis>ng  any  conflicts  of  interest   that  may  affect  the  credibility  of  your   sponsored  or  paid  reviews.  
  • 23. PART  3  PRIVATEDANGER
  • 24. Bloggers Can Be 
Easy Targets for Revenge LITIGATION  RISK   CYBER  HARASSMENT   CRIMINAL  RISKS  
  • 25. Being Careful •  Links  can  mi>gate  defama>on  risk   •  Insurance   Li>ga>on   •  An>-­‐SLAPP   •  Be  Careful  About  Merging  Your  Blog  and  Personal  Informa>on   •  Call  Authori>es  if  risk  of  harm  Harassment   •  Civil  Remedies   •  15  States  Have  Criminal  Defama>on  Laws   •  Inten>onal  Copyright  Infringement  can  be  criminal   Criminal  
  • 26. Criminal Defamation Today Red  –  States  with  criminal  defama>on  laws  and  prosecu>ons   Yellow  –  States  with  law  on  books  but  no  recent  prosecu>ons   Colorado  Law  Repealed  2012  
  • 27. PART  4  PUBLIC
DANGER
  • 28. Truth Can Be Dangerous•  2012  was  one  of   deadliest  years  for   journalists  –  133   journalists  killed  •  Lesson  taken  by  “Arab   Spring”  is  to  suppress   the  internet  •  Bloggers  killed  in   several  countries,   including  Mexico  
  • 29. THANK YOU!Bennet KelleyInternet Law Center100 Wilshire Blvd., Suite 950Santa Monica, CA 90401www.internetlawcenter.net@InternetLawCentListen to Cyber Law and Business ReportWednesdays at 10AM PT on WebmasterRadio.fm