Mat Morrison na Internet je sexy

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Prezentacia na Internet je sexy

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Mat Morrison na Internet je sexy

  1. 1. internet je sexy
  2. 2. M at M orrison
  3. 3. @me d iaczar
  4. 4. diaczar.com/blog http ://me
  5. 5. Coming & Going Listen & Respond Integration
  6. 6. A little history...
  7. 7. A I D A
  8. 8. Awareness A Interest I Desire D Action A
  9. 9. 25-34 !!!
  10. 10. How must we change?
  11. 11. Party!
  12. 12. Listen
  13. 13. Respond
  14. 14. Friends, Romans, countrymen, lend me your ears;
  15. 15. He says for Brutus’ sake He finds himself beholding to us all
  16. 16. Our audience... has an audience
  17. 17. How can we exploit this?
  18. 18. Our audience has filters
  19. 19. Listen
  20. 20. Respond
  21. 21. ipod nano flaw
  22. 22. Comcast
  23. 23. disgusting dominos employees
  24. 24. In videos posted to YouTube and elsewhere this week, a Domino’s employee ... prepared sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches. New York Times April 16, 2009
  25. 25. Can one very bad week for JetBlue Airways wipe out years of industry-leading customer satisfaction ratings? New York Times February 17, 2009
  26. 26. http://www.youtube.com/watch?v=-r_PIg7EAUw
  27. 27. Advertising & Listen/Respond
  28. 28. Fallon: Sony Bravia “Balls” (October 2005)
  29. 29. “Ace of Balls” (October 2005)
  30. 30. Mine 2 Trailer (Jan 2006)
  31. 31. Swansea Tango (May 2006)
  32. 32. But what if we can’t do this?
  33. 33. Where do digital channels fit?
  34. 34. Joined-up thinking
  35. 35. The Integration Triangle
  36. 36. “Real World” Digital Traditional Channels Media
  37. 37. 350 people on your campaign website is an abject failure...
  38. 38. But 350 people in a train station is a STORY
  39. 39. “Real World” Digital Traditional Channels Media
  40. 40. SIMPLE RULE Move audience from one corner to another
  41. 41. “Real World” Promote Digital Traditional Channels Media
  42. 42. “Real World” uit cr Re Digital Traditional Channels Media
  43. 43. “Real World” Co nte Digital nt Traditional Channels Media
  44. 44. “Real World” ive Arch Digital Traditional Channels Media
  45. 45. “Real World” Content Digital Traditional Channels Media
  46. 46. “Real World” plus :60 TVC 2 weeks Digital Traditional Channels Media
  47. 47. “Real World” :60 TVC Radio Cross-track/Outdoor £2.6m Digital Traditional Channels Media
  48. 48. “Real World” uit cr Re Digital Traditional Channels Media
  49. 49. “Real World” Co nte Digital nt Traditional Channels Media
  50. 50. “Real World” ive Arch Digital Traditional Channels Media
  51. 51. best job in the world
  52. 52. “Real World” classified ads & media releases Digital Traditional Channels Media
  53. 53. 36,648 videos submitted
  54. 54. “Real World” uit cr Re Digital Traditional Channels Media
  55. 55. 16 shortlisted for “reality show”
  56. 56. “Real World” Co BBC Documentary nte Digital nt Traditional Channels Media
  57. 57. 1 caretaker chosen
  58. 58. “Real World” nt nte Co Digital Traditional Channels Media
  59. 59. What do all these have in common?
  60. 60. “Real World” Digital Traditional Channels Media
  61. 61. People not channels Listen & Respond Integrate

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