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Hi, my name is Jan Sifra.
I was born in Virgo
supercluster of galaxies.
In the second largest
galaxy of the „Local Group“.
The Milky Way.
In the spiral arm
called Orion:
28 000 light years
from the center...
...somewhere around here,
in the Solar system.
At the place called
Earth.
3 lessons
I have learned
along the way
1. Why we simplify
      things
1937
 Ronald Coase
transaction cost
transaction costs

„A cost incurred in making an
economic exchange.“
Transaction costs of banana
•   to find out which banana
    products you prefer
•   where to get them
•   and at what cost
And banana costs are also...
•   the cost of traveling from your
    house to the store and back
•   the time waiting in l...


banana internet

Strategies for lowering
transaction costs
•   Simplyfiing structures
•   Shortening the way to your fruits
DYI
Checklists and workflows
•   Write down all the possible
    forms of content you can
    imagine
•   Start from what you ...
Write down the forms and
build the checklist
•   Journalists, banners, contextual
    advertising, search,
    presentatio...
Start with what you already
have
•   Usually your website
•   Memo from the meeting
•   Or simple emails!
You have: website or email
Journalists
Landing page
Contextual advertising
Blog article
Ebook
Chart
Picture/scheme
Press release
Newsletter
Advertorial
Colleauge
Partners
2. How we learn
Translation




Message
Relationships
                Sex




Fit ball
Future of
               internet




Contextual
advertising
How to enter
              new market




Contextual
advertising
Marketing as translation

„Customers buy for their reasons, not
yours.“
- Orvel Ray Wilson
3. Why we fail
What did just happen?
So, what can we do
     about it?
Install colour detector,
         stupid.
„Why“ is important:

“Ask WHY five times about every
matter.”
- Taiichi Ohno
CONCLUSION
marketing
     =
translation
     =
penetration
ask why
5 times
THANK YOU
jan.sifra@etarget.eu
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
Jan Sifra na Internet je sexy
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Jan Sifra na Internet je sexy

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Prezentacia na Internet je sexy II

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Transcript of "Jan Sifra na Internet je sexy"

  1. 1. Hi, my name is Jan Sifra. I was born in Virgo supercluster of galaxies.
  2. 2. In the second largest galaxy of the „Local Group“.
  3. 3. The Milky Way.
  4. 4. In the spiral arm called Orion:
  5. 5. 28 000 light years from the center...
  6. 6. ...somewhere around here, in the Solar system.
  7. 7. At the place called Earth.
  8. 8. 3 lessons I have learned along the way
  9. 9. 1. Why we simplify things
  10. 10. 1937 Ronald Coase transaction cost
  11. 11. transaction costs „A cost incurred in making an economic exchange.“
  12. 12. Transaction costs of banana • to find out which banana products you prefer • where to get them • and at what cost
  13. 13. And banana costs are also... • the cost of traveling from your house to the store and back • the time waiting in line • the effort of the paying itself • you name it...
  14. 14.
  15. 15.
  16. 16. banana internet
  17. 17.
  18. 18. Strategies for lowering transaction costs • Simplyfiing structures • Shortening the way to your fruits
  19. 19. DYI
  20. 20. Checklists and workflows • Write down all the possible forms of content you can imagine • Start from what you have • Ask specific questions
  21. 21. Write down the forms and build the checklist • Journalists, banners, contextual advertising, search, presentations, video, newsletter, blog article, press release, ebook, social media, charts and pictures
  22. 22. Start with what you already have • Usually your website • Memo from the meeting • Or simple emails!
  23. 23. You have: website or email
  24. 24. Journalists Landing page Contextual advertising Blog article Ebook Chart Picture/scheme
  25. 25. Press release Newsletter Advertorial Colleauge Partners
  26. 26. 2. How we learn
  27. 27. Translation Message
  28. 28. Relationships Sex Fit ball
  29. 29. Future of internet Contextual advertising
  30. 30. How to enter new market Contextual advertising
  31. 31. Marketing as translation „Customers buy for their reasons, not yours.“ - Orvel Ray Wilson
  32. 32. 3. Why we fail
  33. 33. What did just happen?
  34. 34. So, what can we do about it?
  35. 35. Install colour detector, stupid.
  36. 36. „Why“ is important: “Ask WHY five times about every matter.” - Taiichi Ohno
  37. 37. CONCLUSION
  38. 38. marketing = translation = penetration
  39. 39. ask why 5 times
  40. 40. THANK YOU jan.sifra@etarget.eu
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