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using social media to  raise awareness   and  mobilize
cloud campaigning  use games for good  mobilize with mobiles  try the videosphere  protect the net  don’t think like an ng...
my experience:
my experience:
my experience:
my experience:
social media  for  social impact   you've got a watchblog, a mashup:  SO WHAT!? how do you engage the crowd?  how do you g...
why use social media in your campaigning?  reach scale  engagement get people to campaign for you! virals blog outreach wi...
http://www.youtube.com/watch?v=AyvrqcxNIFs 425 000 viewings in 6 days
http://blip.tv/file/475874/
seeding! converting views to action? World Cup football stadium viral for Control Arms campaign which injected 50,000 extr...
Food Bloggers raised more than $60,000 for UN World Food Programme Day without Food Blogs to protest against the threat to...
 
 
Support the Monks in Burma Facebook group  The site was set up on 19th September to support the Monks in Burma who were ma...
http://advocacy.globalvoicesonline.org/2008/04/30/egypt-facebooking-the-struggle/
friend finding – like list building
 
 
 
How I fell in love with Wikipedia  “ it’s almost more like an online game, in that it’s a community where you hang out a b...
 
phillipines. spain ngo fundraising  voter mobilization. ringtones: hello garci
http://mobileactive.org/files/MobilizingSocialChange_full.pdf
 
qik.com
 
 
 
 
http://www.netsquared.org/blog /britt-bravo /net2thinktank -what-return-investment-social-web-nonprofits
 
 
OpenNet Initiative’s Global Internet Filtering Conference  current state of play of Internet filtering worldwide empirical...
potential impact of filtering as politicisation  Pakistani “Don’t Block The Blog” campaign tor  psiphon global voices: wor...
 
don’t think like an ngo! corporate model v. disruptive innovation social web collides with social need
internetartizans.co.uk/blogtags/social_innovation_camp
 
 
 
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transitions online, prague, may08

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Transcript of "transitions online, prague, may08"

  1. 1. using social media to raise awareness and mobilize
  2. 2. cloud campaigning use games for good mobilize with mobiles try the videosphere protect the net don’t think like an ngo!
  3. 3. my experience:
  4. 4. my experience:
  5. 5. my experience:
  6. 6. my experience:
  7. 7. social media for social impact you've got a watchblog, a mashup: SO WHAT!? how do you engage the crowd? how do you get the impact?
  8. 8. why use social media in your campaigning? reach scale engagement get people to campaign for you! virals blog outreach widgets social networks go to the places where the people already are.
  9. 9. http://www.youtube.com/watch?v=AyvrqcxNIFs 425 000 viewings in 6 days
  10. 10. http://blip.tv/file/475874/
  11. 11. seeding! converting views to action? World Cup football stadium viral for Control Arms campaign which injected 50,000 extra signups at the critical last stage of the UN petition
  12. 12. Food Bloggers raised more than $60,000 for UN World Food Programme Day without Food Blogs to protest against the threat to Net Neutrality
  13. 15. Support the Monks in Burma Facebook group The site was set up on 19th September to support the Monks in Burma who were marching for freedom. By September 29th 100,000 had joined. A week later nine people joined every second.
  14. 16. http://advocacy.globalvoicesonline.org/2008/04/30/egypt-facebooking-the-struggle/
  15. 17. friend finding – like list building
  16. 21. How I fell in love with Wikipedia “ it’s almost more like an online game, in that it’s a community where you hang out a bit, and do something that’s a little bit of fun: you whack some trolls, you build some material, etc”.
  17. 23. phillipines. spain ngo fundraising voter mobilization. ringtones: hello garci
  18. 24. http://mobileactive.org/files/MobilizingSocialChange_full.pdf
  19. 26. qik.com
  20. 31. http://www.netsquared.org/blog /britt-bravo /net2thinktank -what-return-investment-social-web-nonprofits
  21. 34. OpenNet Initiative’s Global Internet Filtering Conference current state of play of Internet filtering worldwide empirical testing in 41 countries at least one commercial filtering package now has a tick-box to automatically enable filtering of NGO websites. event-based filtering and the privatisation of censorship
  22. 35. potential impact of filtering as politicisation Pakistani “Don’t Block The Blog” campaign tor psiphon global voices: wordpress + tor wikileaks
  23. 37. don’t think like an ngo! corporate model v. disruptive innovation social web collides with social need
  24. 38. internetartizans.co.uk/blogtags/social_innovation_camp
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