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transitions online, prague, may08


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  • 1. using social media to raise awareness and mobilize
  • 2. cloud campaigning use games for good mobilize with mobiles try the videosphere protect the net don’t think like an ngo!
  • 3. my experience:
  • 4. my experience:
  • 5. my experience:
  • 6. my experience:
  • 7. social media for social impact you've got a watchblog, a mashup: SO WHAT!? how do you engage the crowd? how do you get the impact?
  • 8. why use social media in your campaigning? reach scale engagement get people to campaign for you! virals blog outreach widgets social networks go to the places where the people already are.
  • 9. 425 000 viewings in 6 days
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  • 11. seeding! converting views to action? World Cup football stadium viral for Control Arms campaign which injected 50,000 extra signups at the critical last stage of the UN petition
  • 12. Food Bloggers raised more than $60,000 for UN World Food Programme Day without Food Blogs to protest against the threat to Net Neutrality
  • 13.  
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  • 15. Support the Monks in Burma Facebook group The site was set up on 19th September to support the Monks in Burma who were marching for freedom. By September 29th 100,000 had joined. A week later nine people joined every second.
  • 16.
  • 17. friend finding – like list building
  • 18.  
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  • 21. How I fell in love with Wikipedia “ it’s almost more like an online game, in that it’s a community where you hang out a bit, and do something that’s a little bit of fun: you whack some trolls, you build some material, etc”.
  • 22.  
  • 23. phillipines. spain ngo fundraising voter mobilization. ringtones: hello garci
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  • 31. /britt-bravo /net2thinktank -what-return-investment-social-web-nonprofits
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  • 34. OpenNet Initiative’s Global Internet Filtering Conference current state of play of Internet filtering worldwide empirical testing in 41 countries at least one commercial filtering package now has a tick-box to automatically enable filtering of NGO websites. event-based filtering and the privatisation of censorship
  • 35. potential impact of filtering as politicisation Pakistani “Don’t Block The Blog” campaign tor psiphon global voices: wordpress + tor wikileaks
  • 36.  
  • 37. don’t think like an ngo! corporate model v. disruptive innovation social web collides with social need
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