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Stakeholder Engagement Sucks
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Stakeholder Engagement Sucks

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My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

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  • There is a fair degree of cynicism from within big companies about their CSR strategy and initiatives. Thinking employees often doubt their company's 'corporate-shmorporate' sustainability plan - but this rarely leak outwards.

    Which is why the debate needs to be tackled from the 'outside-in'.

    Keep hammering away, Dan.
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  • 1. STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr
  • 2. Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
  • 3. engagement is a platitude that avoids issues of power
  • 4. sustainability that doesn't challenge core business values is superficial
  • 5. it’s too late for cluetrain conversations won’t solve crises
  • 6. social media is surfacing social deficit
  • 7. bankers bonuses are based on the invisible labour of women, carers, migrant workers
  • 8. the real social is social capital and the core economy (people and planet)
  • 9. corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
  • 10. but digital gives people the chance to socialise solutions
  • 11. it’s not about confrontation or collaboration; the keyword is ‘construct’
  • 12. Social Innovation Camp builds web-based solutions to social problems
  • 13. Digital gives us the means to construct alternatives – like direct democracy...
  • 14. So what can companies do?
  • 15. "first, do no harm"
  • 16. Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
  • 17. make your data open...
  • 18. ...make your stuff hackable... (check out IKEA hacker)
  • 19. The problem starts at school... the organisation is in our heads
  • 20. social tech + critical pedagogy can empower free your mind http://cdi.org.br/
  • 21. Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay Mykl Roventine Leo Veger
  • 22. @danmcquillan

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