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Stakeholder Engagement Sucks
 

Stakeholder Engagement Sucks

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My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

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  • There is a fair degree of cynicism from within big companies about their CSR strategy and initiatives. Thinking employees often doubt their company's 'corporate-shmorporate' sustainability plan - but this rarely leak outwards.

    Which is why the debate needs to be tackled from the 'outside-in'.

    Keep hammering away, Dan.
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    Stakeholder Engagement Sucks Stakeholder Engagement Sucks Presentation Transcript

    • STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr
    • Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
    • engagement is a platitude that avoids issues of power
    • sustainability that doesn't challenge core business values is superficial
    • it’s too late for cluetrain conversations won’t solve crises
    • social media is surfacing social deficit
    • bankers bonuses are based on the invisible labour of women, carers, migrant workers
    • the real social is social capital and the core economy (people and planet)
    • corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
    • but digital gives people the chance to socialise solutions
    • it’s not about confrontation or collaboration; the keyword is ‘construct’
    • Social Innovation Camp builds web-based solutions to social problems
    • Digital gives us the means to construct alternatives – like direct democracy...
    • So what can companies do?
    • "first, do no harm"
    • Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
    • make your data open...
    • ...make your stuff hackable... (check out IKEA hacker)
    • The problem starts at school... the organisation is in our heads
    • social tech + critical pedagogy can empower free your mind http://cdi.org.br/
    • Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay Mykl Roventine Leo Veger
    • @danmcquillan