Stakeholder Engagement Sucks
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Stakeholder Engagement Sucks

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My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

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  • Full Name Full Name Comment goes here.
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  • There is a fair degree of cynicism from within big companies about their CSR strategy and initiatives. Thinking employees often doubt their company's 'corporate-shmorporate' sustainability plan - but this rarely leak outwards.

    Which is why the debate needs to be tackled from the 'outside-in'.

    Keep hammering away, Dan.
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Stakeholder Engagement Sucks Stakeholder Engagement Sucks Presentation Transcript

  • STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr
  • Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
  • engagement is a platitude that avoids issues of power View slide
  • sustainability that doesn't challenge core business values is superficial View slide
  • it’s too late for cluetrain conversations won’t solve crises
  • social media is surfacing social deficit
  • bankers bonuses are based on the invisible labour of women, carers, migrant workers
  • the real social is social capital and the core economy (people and planet)
  • corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
  • but digital gives people the chance to socialise solutions
  • it’s not about confrontation or collaboration; the keyword is ‘construct’
  • Social Innovation Camp builds web-based solutions to social problems
  • Digital gives us the means to construct alternatives – like direct democracy...
  • So what can companies do?
  • "first, do no harm"
  • Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
  • make your data open...
  • ...make your stuff hackable... (check out IKEA hacker)
  • The problem starts at school... the organisation is in our heads
  • social tech + critical pedagogy can empower free your mind http://cdi.org.br/
  • Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay Mykl Roventine Leo Veger
  • @danmcquillan