STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr
Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
engagement is a platitude that avoids issues of power
sustainability that doesn't challenge core business values is superficial
it’s too late for cluetrain conversations won’t solve crises
social media is surfacing social deficit
bankers bonuses are based on the invisible labour of women, carers, migrant workers
the real social is social capital and the core economy (people and planet)
corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
but digital gives people the chance to socialise solutions
it’s not about confrontation or collaboration; the keyword is ‘construct’
Social Innovation Camp builds web-based solutions to social problems
Digital gives us the means to construct alternatives – like direct democracy...
So what can companies do?
"first, do no harm"
Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
make your data open...
...make your stuff hackable... (check out IKEA hacker)
The problem starts at school... the organisation is in our heads
social tech + critical pedagogy can empower  free your mind  http://cdi.org.br/
Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay M...
@danmcquillan
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Stakeholder Engagement Sucks

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My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

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  • There is a fair degree of cynicism from within big companies about their CSR strategy and initiatives. Thinking employees often doubt their company's 'corporate-shmorporate' sustainability plan - but this rarely leak outwards.

    Which is why the debate needs to be tackled from the 'outside-in'.

    Keep hammering away, Dan.
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Stakeholder Engagement Sucks

  1. 1. STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr
  2. 2. Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
  3. 3. engagement is a platitude that avoids issues of power
  4. 4. sustainability that doesn't challenge core business values is superficial
  5. 5. it’s too late for cluetrain conversations won’t solve crises
  6. 6. social media is surfacing social deficit
  7. 7. bankers bonuses are based on the invisible labour of women, carers, migrant workers
  8. 8. the real social is social capital and the core economy (people and planet)
  9. 9. corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
  10. 10. but digital gives people the chance to socialise solutions
  11. 11. it’s not about confrontation or collaboration; the keyword is ‘construct’
  12. 12. Social Innovation Camp builds web-based solutions to social problems
  13. 13. Digital gives us the means to construct alternatives – like direct democracy...
  14. 14. So what can companies do?
  15. 15. "first, do no harm"
  16. 16. Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
  17. 17. make your data open...
  18. 18. ...make your stuff hackable... (check out IKEA hacker)
  19. 19. The problem starts at school... the organisation is in our heads
  20. 20. social tech + critical pedagogy can empower free your mind http://cdi.org.br/
  21. 21. Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay Mykl Roventine Leo Veger
  22. 22. @danmcquillan
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