Google panda update internet advantagePresentation Transcript
What to do
Feel free to ask any questions!
Specialists in SEO and Social Marketing
Focused on conversions, usability and web analytics
Native speakers from:
Internet = cutting out the middleman
Unless there is added value
Data updates (spam reports)
Index updates (Caffeine)
Algorithm updates (Panda)
2000 – 2003
Monthly index updates
Daily index updates
Avoiding over-optimisation (SEO & Affiliates)
Ranking difficulties for new websites
Pages of little value were diregarded /Avoiding over-optimisation
The war against paid links
Major brands had the most power
Focused on the long tail
Up-to-date indexes meant faster Results
Focused on low quality – pages to scrap
Focused on quality, content and added value
Changes in 12% of results
1996 – Search 1.0: on-page
1998 – Search 2.0: off-page
2007 – Search 3.0: verticals
2010 – Search 4.0: social
24 th February: Changes in 12% of the results (US Only)
11 th April: changes in 2% of the results at the global level (English Only)
Big changes in rankings
Sites with: - bad quality content - automated content - sites with lots of advertisements - copied content
- content that does not add value
Ultimately, a quality website is one that provides the best user experience
Google tries to determine the quality based on the following: - Trust - Authority - Relevance - Value Added
Would you trust the information in this article?
Do you mind sharing your credit card information?
Is the quality of the content on the site being checked?
Would you bookmark the page or share it with your friends?
Does the site appear reliable?
Will the article be written by an expert?
Does your site have a big influence in its field?
Is the site bias? Or does it include various view points?
Is the information created by mass production or an in-depth analysis?
Is your brand also recognized by people outside of the sector?
Are the articles are focused on the interests of the user or the volume of Google searches?
Does the website provide a complete overview of the subject?
Do the articles on the site have a sufficient amount of content?
Are the advertisements more prominent than the content?
Is everything on the site actually relevant?
Are the articles original or copied?
Is every article unique or does your site mainly consist of variations of the keywords?
Does your site have something that the other websites in the top 10 do not have?
Does the site actually have some added value?
http://www.google.com/support/webmasters/bin/answer.py?answer=66361&hlrm=nl There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings and product comparisons. Google, July 2011
Offer something different
Do something that Google is not capable of
Quality of the content
Uniqueness of the site
User data (toolbar)
Time spent on the site
Direct traffic/social traffic
Improve the parts that do not work well as they can affect the entire site
Request/wait for a review
Panda is a quality update that is helping to make it harder for people to produce fake websites