HOW TO CREATE

» How to Create the Right Chemistry on Social Media

The Right Chemistry
on Social Media
A strong social media presence grows from creating
the right chemistry with followers.

Followers

» How to Create the Rig...
Why take to social media?
Read More

Read More

of users access
social media from
a mobile device
of all internet
users ar...
How can social media benefit my business?

Increase Referrals

Create Brand Awareness

Build a Community

» How to Create ...
STEP

01

Create Attractive Business Pages

Do T his

» How to Create the Right Chemistry on Social Media

Don’t Do T his
STEP

02

Be Selective

Choose the
right social
media networks
for your business
Facebook, Twitter,
G+ recommended
for loc...
STEP

03

Put a Face to a Name
High Quality, Appealing
Images & Logos

Love T his

» How to Create the Right Chemistry on ...
STEP

04

Put Your Best Foot Forward

About
iMatrix is a leader in providing online marketing solutions
for small, practic...
STEP

05

Connect & Build Your Audience
Link to Social Media
From your Website

Add Social Media Links to
your Email Signa...
STEP

06

Post, Share, Tweet, Reply, Comment
Cartoons

Cool Stories

Memes

Share
engaging
content

Funny Videos
Fun Facts...
80/20 Rule

20%
Promotional

LE
SA

80%
Entertaining

» How to Create the Right Chemistry on Social Media
What a Follower Wants

TO BE ENTERTAINED!
Interesting information
Tips from experts
Educational content
Cool pictures or i...
What Leads to Bad Chemistry

Purely promotional content
Religious or political content
Boring or stiff articles

Lack of c...
Even the Right Connection Takes Work
Stay active & engaged

...

Make the time to connect

» How to Create the Right Chemi...
Social Media Chemistry: Professional Help

+

+

+

+

Creating the right chemistry on your business’ social media takes t...
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Creating the Right Chemistry on Social Media

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Creating the Right Chemistry on Social Media

  1. 1. HOW TO CREATE » How to Create the Right Chemistry on Social Media The Right Chemistry on Social Media
  2. 2. A strong social media presence grows from creating the right chemistry with followers. Followers » How to Create the Right Chemistry on Social Media Strong Social Media
  3. 3. Why take to social media? Read More Read More of users access social media from a mobile device of all internet users are now active on social media 72 » How to Create the Right Chemistry on Social Media 71
  4. 4. How can social media benefit my business? Increase Referrals Create Brand Awareness Build a Community » How to Create the Right Chemistry on Social Media Keep Existing Clients Reach Beyond Your Network Online Reputation Management
  5. 5. STEP 01 Create Attractive Business Pages Do T his » How to Create the Right Chemistry on Social Media Don’t Do T his
  6. 6. STEP 02 Be Selective Choose the right social media networks for your business Facebook, Twitter, G+ recommended for local businesses » How to Create the Right Chemistry on Social Media
  7. 7. STEP 03 Put a Face to a Name High Quality, Appealing Images & Logos Love T his » How to Create the Right Chemistry on Social Media Low Quality, Unappealing Images & Logos Hate T his TIP: Be consistent with your logo
  8. 8. STEP 04 Put Your Best Foot Forward About iMatrix is a leader in providing online marketing solutions for small, practice-based businesses. Description Our online marketing services include professional designed websites, social media management , video marketing, pay-per-click (PPC) ads, and an advanced SEO solution for chiropractors, veterinarians, optometrists, dentists, and acupuncturists. Visit http://www.imatrix.com/ for more information on our services. Basic Info Opened January, 2001 Location 10179 Huennekens St., San Diego, Ca 92121 Hours Mon-Fri: 7:00am - 4:00pm Parking Street Basic Info Phone Fill in hours marketing@imatrix.com Website Include full address (800) 462-8749 Email http://www.imatrix.com/ Life Events 2001 » How to Create the Right Chemistry on Social Media Complete “About Us” sections Opened on January, 2001 Share why people want to connect with you
  9. 9. STEP 05 Connect & Build Your Audience Link to Social Media From your Website Add Social Media Links to your Email Signature Email Existing Client Base Link to your Website from Social Media Like, Follow, Add to Circles Complementary Businesses Upload Contacts » How to Create the Right Chemistry on Social Media Promote Inside your Office
  10. 10. STEP 06 Post, Share, Tweet, Reply, Comment Cartoons Cool Stories Memes Share engaging content Funny Videos Fun Facts » How to Create the Right Chemistry on Social Media
  11. 11. 80/20 Rule 20% Promotional LE SA 80% Entertaining » How to Create the Right Chemistry on Social Media
  12. 12. What a Follower Wants TO BE ENTERTAINED! Interesting information Tips from experts Educational content Cool pictures or images The latest, most exciting news Specials and deals To engage/interact » How to Create the Right Chemistry on Social Media Share engaging content
  13. 13. What Leads to Bad Chemistry Purely promotional content Religious or political content Boring or stiff articles Lack of communication Not being available Not listening or responding » How to Create the Right Chemistry on Social Media Don’t create bad vibes
  14. 14. Even the Right Connection Takes Work Stay active & engaged ... Make the time to connect » How to Create the Right Chemistry on Social Media Make followers feel special and valued Continually evaluate
  15. 15. Social Media Chemistry: Professional Help + + + + Creating the right chemistry on your business’ social media takes time and effort. Get help with your business’ social media, call 1-800-IMATRIX for a free live social media consultation and evaluation. » How to Create the Right Chemistry on Social Media
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