This document discusses developing a cloud strategy and key considerations for choosing an infrastructure provider. It provides an overview of cloud definitions and trends, outlines a process for developing a cloud strategy, and identifies questions to consider when selecting a cloud services provider, such as required levels of security, customization, performance and support. VMware and Internap solutions for private and hybrid cloud are presented as options that can address enterprise requirements around security, application portability and flexibility.
Building AI-Driven Apps Using Semantic Kernel.pptx
Nyc lunch and learn 03 15 2012 final
1. Developing Your Cloud Strategy
March 15, 2012
Adam Weissmuller
Director of Product Management, Managed Hosting and Cloud
Services, Internap
Michael Carman
Business Development, VMware
2. Agenda
Introductions
Cloud definitions
Latest cloud trends
Developing your cloud strategy
Key considerations when choosing an infrastructure provider
2
3. Our intelligent IT
Infrastructure solutions
can take your business
to a higher level.
3,700+ Enterprise Customers 500 Employees 2011 Revenue: $245M NASDAQ: INAP
3
4. End user
to the
Performance
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
Platform
Flexibility
4
4
5. Performance
to the End user
Platform
Flexibility
IP Connectivity Colocation
• Enterprise IP • Space, Power, Cooling
• TCP Acceleration • Interconnection
Content Delivery Network Hosting
• Media Delivery, Transparent • Managed Hosting
Caching, Mobile Delivery • Dedicated Hosting
• Analytics
Cloud
• Private Cloud
• Public Cloud
• Cloud Storage
We live and breathe a full
range of intelligent IT
Infrastructure services
5
7. VMware is the Customer-proven Market Leader
Company Overview
• $2.9 billion in 2010 revenues
• Over $3 billion in cash
• ~9,000 employees worldwide
• 5th largest infrastructure software
company in the world
Proven in the Trenches
• 250,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 97% of Fortune Global 500
• Leader in Gartner Magic Quadrant
• 84% of all virtualized applications
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8. Historic Dilemma: Over or Under Invest in IT
Changing and
Unpredictable Business
Under Invest Demand
in IT
Over Invest
in IT
Missed business opportunity Write-offs for unused capacity
Outages and major disruptions High IT costs
Cloud is a new IT approach to achieve the right investment balance
to quickly respond to changing business demands & efficiently
manage to actual demand
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9. The Many Paths to Cloud Adoption
Public Cloud Public Cloud Adoption
Experimentation and Commitment
Hybrid Cloud
Mature Private
Cloud
Early Private
Cloud
Cloud
Ready
Cloud
Interested
9
10. Cloud Adoption Top Driver is Business Agility
88% Rate Cloud Computing as Priority Over the Next 18 Months
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11. Enterprise Cloud Requirements Aligned with VMware
Recent global study among CIOs and top IT decision makers
Key findings:
Requirements for Enterprise Hybrid cloud are clear; (high performance, enterprise-level
security and Quality Of Service, application portability)
Business Agility is the top driver for cloud (75%)
Highest deployments in private clouds today; ~ 20% (and growing) using hybrid cloud today
88% would use cloud more if they could achieve the same or better security as their internal
datacenter
88% rate cloud computing as priority over the next 18 months
Adoption is maturing quickly; 2/3 of respondents planning or adopting cloud today, 22%
already in department and enterprise-wide deployments
95% agree that virtualization is critical to cloud
93% agree with VMware’s definition of cloud computing
Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents
Source: CIO Global Cloud Computing Adoption Survey January 2011
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12. Cloud Starting Points
Which of the following best describes your
organization’s starting point for cloud computing?
10%
25% Business case,
• 43% Email
strategy & plan
• 40% Collaboration
• 39% Human Resource
Business apps Business transformation: large
accessed by users as a org. impact, multi-million dollar
service budgets, multiple phases
IT services for isolated IT transformation: re-architect
environments/projects, infrastructure services for cloud
limited scope and budget computing
26% 39%
• 69% Test & Dev Roadmap, service
• 51% Pre-Production catalog, reference
• 50% Quality Testing
architecture
Base: 271Total respondents; 110 US respondents; 82EMEA respondents; 79 APAC respondents currently using or piloting services or applications via the cloud
Source: CIO Global Cloud Computing Adoption Survey January 2011 (For Internal Use Only)
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13. VMware vCloud Solution
Agility with Reliable Performance
• On-demand provisioning of virtual servers
• Fast scale up at reasonable cost
• Predictable, consistent SLAs
Security
• Secure & auditable cloud infrastructure
• Secure apps and user access
Application Portability
• Compatible with existing workloads
• Globally consistent service across providers
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14. VMware vCloud Services Enhance Your Cloud Deployment
Enterprise Hybrid Cloud
Private Cloud Public Cloud
Service Consumption
vCloud Request Manager
vCenter Chargeback
vCloud Datacenter
Portability Security & performance
for enterprises
Service Delivery
vCloud Director
Cross-Cloud Standards
vCloud API vCloud Express
Open Virtualization Format Rapid, credit card payment
Security and Compliance for developers
vShield Security Family
vCenter Configuration Manager
Cross-Cloud Management
vCloud Connector vCloud Powered
Resource Management Broad array of
vSphere VMware-compatible clouds
for any business need
vCenter Management Family
Internap is vCloud Powered
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15. Internap Defines IaaS as a Continuum
IaaS
Private Cloud Public Cloud
App App App App App App App App App App
Instances
Hypervisor
Decreasing Cost, Increasing Capacity
Increasing Control and Customization
Cloud Storage
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16. Questions to Consider When Selecting a Cloud
Service Provider:
What about
How much
performance
security?
to the end-
How much user?
What level of support is
customization needed?
do you need?
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17. Is Everything Moving to the Cloud?
Enterprises tend to migrate
their infrastructure toward
the cloud
Colocation Managed Enterprise Dedicated Public
Hosting Cloud Hosting Cloud
Internet start-ups tend to
migrate toward more
dedicated infrastructure
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The answer is that we differentiate our solutions along two business-critical dimensions:Unparalleled performance to the end user: through our enterprise IP, TCP acceleration and CDN services, we ensure that your online applications and websites deliver the best possible end-user experience. Complete IT platform flexibility: with IT deployment platform options ranging from colocation and managed hosting to private and public cloud services, we give enterprises the flexibility to meet all their distinctive IT needs.
VMware is the fastest growing software company that continues to grow and lead the market based on a compelling value proposition to a broad set of IT customers, from small to large global enterprises. The pioneer in x86 virtualization, VMware continues to redefine the scope of virtualization for the new era of Cloud Computing.
In today’s marketplace, businesses face economic and market changes that often prove difficult if not impossible to forecast. This leaves companies vulnerable to swings in demand and either under-investment or over-investment in IT. Underestimating demand can lead to missed opportunities, or even outages and other major disruptions to your business. Overestimating demand, on the other hand, can result in write-offs for unused capacity and facilities.As you learn more about the application demand pattern, you can rapidly make economical decisions such as moving applications out to a public cloud or taking them back in-house. With cloud computing, you pay only for the IT resources you useCustomer quotes2x DC for the future 2 yr project – over investQuote “With cloud computing, if you underestimate, you can borrow from the cloud; if you overestimate, you can give back to the cloud—not just in aggregate across the company but also in specific areas. You could be correct in sales and trading, but wrong in finance, but either way, you‘re covered.”
We know cloud computing adoption is maturing. Often, cost reduction is talked about as the benefit for cloud computing but to put that in context, according to the IDG survey for VMware and most industry experts, the benefits for business agility are far greater.The top driver for cloud computing is Business Agility at 75%. Reducing IT investment is secondary at 56%.
The characteristics of enterprise hybrid cloud emerge:business agility for quick procurement and consumption of cloud resources, high performance by eliminating “noisy neighbor” problem, [click]multi-tier security that meets enterprise security criteria,industry and corporate compliance audits and,[click]infrastructure compatibility that allows easy and no-rework application portability, unparalleled choice of payment models and service providers.
Key points:1) We have a comprehensive solution for private cloud2) We build on the same core platform (vSphere, vShield, vCloud Director) for our public cloud offerings3) We focus heavily on compatibility between the public and private, so that apps are portal, management is based on common interfaces4) We enable 3rd party partners to connect via the vCloud APIvCloud Powered services are built on the same architecture as your VMware virtualized infrastructure and/or private cloud deployment. They support application mobility and portability between private and public cloud environments.A key point is that you don’t have to have already deployed a private cloud internally (e.g. with vCloud Director) to make use of a vCloud Powered service. You can simply take a workload in the Open Virtualization Format (OVF) and deploy it to a service that’s vCloud powered.
Our enterprise cloud solutions include flexible private cloud and public cloud services to address your different use cases and requirements. Internap’s cloud services offer enterprises unmatched flexibility, with the ability to choose VMware hypervisors for enterprise-class features and reliability or open source hypervisors for superior cost profiles. This approach also allows customers to “future-proof” cloud investments, enabling the transition from one cloud platform to another as priorities and business needs shift over time.Available today, our private cloudsolution enables organizations to maintain the levels of control and security inherent in a dedicated platform. A VMware-based service, our private cloud provides a seamless next step for enterprises that are already using VMware internally for server consolidation.Our public cloud service will be generally available at the end of the third quarter. Built on the open source OpenStack platform and supporting both VMware and Xen hypervisors, Internap’s public cloud will provide the flexibility and performance inherent in our other solutions.Our cloud storage service provides unlimited storage capacity, on-demand access and utility billing.[The OpenStack™ open source platform was developed by an international community to promote interoperability and eliminate vendor “lock-in.”]
Internap is simple to understand. We enable the industry’s best performance and broadest platform flexibility. All complemented by superior customer support. That’s IT IQ. Let ‘s discuss how our capabilities can take your business to a higher level.