Like, tweets & shares of today´s teens. 2011. philippines

  • 992 views
Uploaded on

Today’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the …

Today’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the internet, or text their friends while tuned to the TV, according to a study conducted by the School of Communication (SCM) and a research agency.

According to the research: 54% of teens considered as “wholesome" and for us also confident and social leaders” live healthy lives, brought up by both parents and are 13 to 16 years old espouse time-tested values such as giving importance on religion, following traditional family values and having adverse attitudes toward pornography and violence in the media.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
992
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
76
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. IC AL WEBTYP rfi ng su CHATTING TX TIN G TV usic M
  • 2. ICAL TY P D WEB K E N rfi ngW E G E CHIN su CHA CAT T TING nging ‘s ha ZZ Z TX TIN OU T G TV ’s D VD
  • 3. CATCH INFREE G Z Z‘s TX TIN GTV VD ’s D
  • 4. 2 and ½ hours online
  • 5. Internet cafe
  • 6. 19%14% 12%
  • 7. Mos t po pular dest in at ion Ave log-in: 2x a day Ave time onlin e: 2.5 hours
  • 8. LOTS FRIENDS! # of friends: 569OF
  • 9. Most common VIDEO GAMES
  • 10. Wild Co nfessionsWanted: Sweethearts Yes Diaries
  • 11. ----------------------- -------------------------- -- read BOOKS
  • 12. Most readTA BLOIDS
  • 13. magazines
  • 14. PO CKETBOOKS
  • 15. purchases
  • 16. Ave. Allowance
  • 17. consump tion of owsi)ng:thee pastl4l week fo th (in
  • 18. PURCHASEINFLUENCERS 40% 20%
  • 19. Nesteamost appealing Cornettoadvertisements Coca-Cola
  • 20. FAVORITE (because of appearance) ENDORSERSAngel Locsin Anne Curtis Marian Rivera
  • 21. Favoritefavorite brands brands
  • 22. I decidewhat to buy.
  • 23. My parentshave a say.
  • 24. HIGH when involvement it comes to buying SNACKS BEVERAGES PERSONAL CARE PRODUCTS
  • 25. involvement rate of teens in the ff: Breakfa st products Personal productsLuxu ry & entertainment items
  • 26. SHARES& TWEETS
  • 27. lifestylePhoto of an iceberg values & attitudes
  • 28. SEGMENTS
  • 29. Confide nt (54%) WholesomeFearless, Receptive Teens (39%) Pragmatic S ouls (8%) Young,
  • 30. Social leadersdo what is “right” confident, strong character, listen
  • 31. key defining attitudesRELIGION SHOULD BE IN CONSERVATIVE SYNC WITH NORMS WITH MEDIA
  • 32. Characteristics ears old ; Females 13-16 y Elementary & HS graduates y both parents ; SEC DRaised b
  • 33. Fashion follower “follow the mainstreaming”
  • 34. Key defining attitudesINDIVIDUALIS LOW SELF OPEN TO RISKYM EFFICACY BEHAVIOR X
  • 35. Characteristics ; College students17-19 years oldHigher incidence from broken families SEC ABC1 and E homes
  • 36. Young Pragmatic Souls “here and now” ? ? ?? ?
  • 37. Key defining attitudesBELIEFS ARE OPEN TO NON-NOT FIXED ACTIONS DEPENDTRADITIONAL ON SITUATION BEHAVIOR ??? X
  • 38. Characteristics 13-16 years oldFrom ABC homes; Roman Catholics e raised by single parentH igher incidenc
  • 39. of teens’ parentsare divorced/separated
  • 40. hat / anHOWTHEY MAINTAIN C Kw entuh CLOSECONNECTIONS WITHFAMILIES
  • 41. WHO THEYPROBLEMTALK TOSchool /Financial FAMILYproblems
  • 42. WHO THEYPROBLEMTALK TO Friends / CLOSEBoyfriends /Girlfriends FRIENDS
  • 43. RELAT ION SHIPS
  • 44. started dating at 11-15 y/o (Ave. age: 14)
  • 45. P RE- SEXMAR 1 in 5 ITAL More males (17-19y/o) Acceptable!
  • 46. Usin g con doms majority Nearly half are purchasedopen to the use 44% by males Males, 17-19 y/o
  • 47. againstabortion
  • 48. beh a vior
  • 49. PORNOGRAPHY 54%No 38% Have experienced experience Males, 17-19 y/o Females, 17-19 y/o
  • 50. VICES 66%No 29% Have experienced experienceFemales, 13-16 y/o Males, 17-19 y/o
  • 51. tried triedALCOHOLIC BEVS CIGARETTES
  • 52. P RE- SEXMAR ITAL 19% 14%Acceptable! Have engaged
  • 53. CO NRTAC EPTIVE USAGE 55% 57% have tried currently NOT using