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InterMedia Consulting A.C. Italy Reynaldo Rivera and Manuel Villalobos Stop violence in social media – Daphne III Project ...
InterMedia Consulting  ( www.intermediaconsulting.org)  is an international NGO founded with the aim of providing support ...
Its objectives are: a)   To promote the development of sustainable audiovisual and interactive media productions, especial...
InterMedia Consulting   is member of the World Family Map Project Network (leaded by University of Virginia, U.S.) and the...
The Safe Social Media project promotes an innovative –  evidence based strategy to protect and empower European Children  ...
<ul><li>Over 80 per cent of young people use the internet daily or weekly and around a third of 8–11-year-old and 60 per c...
Second step : In order to defend the right, we carried out a research about the abuse of Social Media.   Some problems add...
Third step:  In order to solve some of these problems we have created Safe Social Media an educational project “to navigat...
Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 www.safesocialmedia.eu
<ul><li>The  specific objectives of the project are : </li></ul><ul><li>Improved awareness of children, parents and teache...
Direct beneficiaries of Safe Social Media Project :  Teenagers  (age: 10-16)  50 schools  (25 schools in Spain and 25 scho...
Fourth step : Workstreams: 1 &quot;Analysis  of the context and best practices“ 2   “Development  of the awareness campaig...
<ul><li>Fifth step:   Some innovations of Safe Social Media project: </li></ul><ul><li>Involved groups: involving children...
Thank you for your attention!   Reynaldo Rivera Manuel Villalobos [email_address] www.intermediaconsulting.org ITALY We ar...
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Safe Social Media project 2011 (PPT presentation, april 14th, Vienna)

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The Overall Goal of Safe Social Media is:
Reduce exposure to violence for children and adolescents through Social Media

In order to solve the risk related with the Social Media we have created Safe Social Media an educational project “to navigate without drowning”.

Our efforts will be oriented to create an online network of youth organizations, educational institutions, parents associations, media companies and other stakeholders, in order to establish a multidirectional and intergenerational dialogue on these issues.

The specific objectives of the project are:

a) Improved awareness of children, parents and teachers towards the use of Internet and the social media (social networks, online videogames, etc.). This objective will be reached through the implementation of the education campaign in schools, as described in workstream 3. Indicators of results: 5.000 teenagers; 120 teachers; about 2.000 parents
b) Reduced impact of the violence on teenagers when they access social media, thanks to a more responsible and creative usage of social media positive opportunities;
c) Empowering parents and teachers as major resources for the education of the adolescents to the use of Social media;
d) Identification of common indicators for the assessment of European educational programmes and awareness raising campaigns against media violence to be implemented in schools and families;
e) Reinforced cooperation between the schools of the two countries in the fight against violence on Social media, by adopting a common educational programme and a system of exchange of best practices. The main ambition is the appointment, in each region, of one school as "regional awareness node" with the scope of coordinating the cooperation of the other regional schools within the educational strategy on the sector.
f) Improved scientific and technical knowledge on the education on violence on Social media



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Transcript of "Safe Social Media project 2011 (PPT presentation, april 14th, Vienna)"

  1. 1. InterMedia Consulting A.C. Italy Reynaldo Rivera and Manuel Villalobos Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  2. 2. InterMedia Consulting ( www.intermediaconsulting.org) is an international NGO founded with the aim of providing support to world wide NGOs activities and social entrepreneurs, promoting values in the fields of education, youth, mass media and entertainment Working internationally (it has offices in Rome and representatives in Santiago de Chile, Buenos Aires, Lagos, Hong Kong, Manila and Mexico City), it leads international projects and provides strategy, networking and communication design services.   Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  3. 3. Its objectives are: a)   To promote the development of sustainable audiovisual and interactive media productions, especially fostering new generations of producers. b)   To promote young people’s active citizenship, especially through Leadership and Character Education Programs. c)    To strength NGO capabilities and effectiveness, especially those focused in youth formation and solidarity. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  4. 4. InterMedia Consulting is member of the World Family Map Project Network (leaded by University of Virginia, U.S.) and the International Cooperation Network (leaded by Cooperación Internacional ONG, Spain). IM provides assistance (networking) to European Alliance of Listeners' and Viewers' Associations ( www.euralva.org ) and Red Papaz ( www.redpapaz.org ) in Colombia . We would like to present you Safe Social Media, project developed in partnership with davide.it and CECE. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  5. 5. The Safe Social Media project promotes an innovative – evidence based strategy to protect and empower European Children in social media. First step : An overview of the global situation of the Social Media among teenagers, families and schools. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  6. 6. <ul><li>Over 80 per cent of young people use the internet daily or weekly and around a third of 8–11-year-old and 60 per cent of 12–15-year-olds say that they mostly use the internet on their own. </li></ul><ul><li>A recent YouGov survey found that 27 per cent of boys are accessing pornography every week, with 5 per cent viewing it every day. </li></ul><ul><li>The survey also found that 58 per cent had viewed pornography online, on mobile phones, in magazines, in films or on TV. </li></ul><ul><li>At the same time, children are more and more likely to play games without adult supervision: three-quarters of 12–15-year-old have a games console in their bedroom. </li></ul><ul><li>Whereas parents are not likely to allow their children to watch an 18 film, they are much more lenient when it comes to allowing their children to play age inappropriate games. </li></ul>
  7. 7. Second step : In order to defend the right, we carried out a research about the abuse of Social Media. Some problems addressed: 1- absence of assessment / indicators in awareness strategies 2- social actors worked separately : teachers + students + parents / carers 3.- Poor awareness, among children and teenagers on how to use new media avoiding the risks 4- poor knowledge among educators and parents 5- a model of strategy and contents for EDUCATIONAL /RIGHTS PROMOTION campaign Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  8. 8. Third step: In order to solve some of these problems we have created Safe Social Media an educational project “to navigate without drowning” for Schools with social actors together: parents, educators and students. Overall goal: Reduce exposure to violence for children and adolescents through Social Media. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  9. 9. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 www.safesocialmedia.eu
  10. 10. <ul><li>The specific objectives of the project are : </li></ul><ul><li>Improved awareness of children, parents and teachers towards the use of Internet and the social media </li></ul><ul><li>Reduced impact of the violence on teenagers </li></ul><ul><li>Empowering parents and teachers as major resources for the education </li></ul><ul><li>Identification of common indicators for the assessment of European educational programmes and awareness raising campaigns against media violence </li></ul><ul><li>Reinforced cooperation between the schools </li></ul><ul><li>Improved scientific and technical knowledge on the education on violence on Social media </li></ul>
  11. 11. Direct beneficiaries of Safe Social Media Project : Teenagers (age: 10-16) 50 schools (25 schools in Spain and 25 schools Italy) About 10,000 adolescents per country One school as REGIONAL AWARENESS NODE Indirect beneficiaries : Parents and teachers. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  12. 12. Fourth step : Workstreams: 1 &quot;Analysis of the context and best practices“ 2 “Development of the awareness campaign“ 3 &quot;Implementation of the campaign at schools“ 4 &quot;Impact assessment“ 5 &quot;Communication and dissemination“ 6 “Application and sustainability“ Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  13. 13. <ul><li>Fifth step: Some innovations of Safe Social Media project: </li></ul><ul><li>Involved groups: involving children, parents and teachers together. </li></ul><ul><li>Field of action: the social media are new online. communication/socialization tools that are further developing year after year. </li></ul><ul><li>Developed tools: create an Integrated Educational System on Social Media for Schools with social actors together: parents, educators and students. </li></ul>Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union
  14. 14. Thank you for your attention! Reynaldo Rivera Manuel Villalobos [email_address] www.intermediaconsulting.org ITALY We are sure that with Safe Social Media we will promote a responsible use of Social Media and as a result we will be creating social capital in the family and in the school. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union www.safesocialmedia.eu
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