Leveraging the Newest Internet Business Models - From Social Shopping to Freemium

by InterMedia4web on Jun 23, 2010

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What are the latest trends in online business models, and how can your company use them? Learn about social shopping, virtual goods, freemium, and APIs and see how other companies have successfully put them into practice. This presentation was given at the Internet Technology Summit 2010 in Orlando on June 22, 2010.

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Leveraging the Newest Internet Business Models - From Social Shopping to Freemium — Presentation Transcript

Creating Communities that “Stick”
2

Social Shopping
Virtual Goods & Virtual Currency
Freemium
Going Beyond the Browser: Apps & APIs

Fundamental Change in Online Shopping
3

Word of Mouth via Social Networks
4

How We Used to Shop
5

How We Shop Now
6

Social Shopping on Your Website
7

Social Shopping on Facebook
8

Booming Market for Virtual Goods
9
Est. $1 billion in revenue in the U.S. in 2010
Est. $2.5 billion in revenue in the U.S. by 2013
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740

What are virtual goods?
10
Source: Facebook.com

Why do people buy virtual goods?
11
Source: IMVU.com

Who Buys Virtual Goods?
12
Source: Emarketer.com

Examples of Virtual Goods
13
Source: Free: The Future of a Radical Price, Chris Anderson

Examples of Virtual Goods
14
http://www.playspan.com

How can you incorporate virtual goods?
15

Virtual Currency: Offer Walls
16
Offer Wall:

Users can select offers to complete and earn virtual currency (affiliate deals)

Types of Offers:

Watch a video ad
Complete a survey
Subscribe to a newspaper or magazine
Purchase a product
Trial a service or product
Install an application

Source: gWallet
Source: gWallet

Using Virtual Currency Increases Ad Response
17
Source: tubemogul.com/research/report/33
Source: gWallet

Freemium = Free + Premium
18

Freemium: Ideal to Have Several Tiers
19
37Signals.com

Freemium: Need Both Popularity & Monetization
20
Animoto.com

Freemium: Convert Your Heaviest Users
21
Pandora.com

Freemium: Transparency with Users is Key
22

APIs and Applications
23
API:
Application
Programming
Interface

APIs and Apps: Beyond the Browser
24
For successful companies, 80% of traffic in the future will come from beyond the browser.

Combine APIs
25

Successful applications will use many different APIs
And they will take your applications everywhere.

Location-Based Apps and Advertising
26

Creating Communities that “Stick”
27

Social Shopping
Virtual Goods & Virtual Currency
Freemium
Apps & APIs

Thank You!
28
Carol Cox
twitter.com/CivicLink

Leveraging the Newest Internet Business Models - From Social Shopping to Freemium

by InterMedia4web on Jun 23, 2010

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Leveraging the Newest Internet Business Models - From Social Shopping to Freemium — Presentation Transcript