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An IT Strategies Perspective, GraphExpo 2012    WIDE FORMAT PRINTERS:    A HIDDEN PROFIT POOL1                            ...
Helping to Create the Specification          for Next Generation Printers                 •   IT Strategies, Inc. is a dig...
2011 U.S. Advertising Spending - $M    Wide Format Graphics is a                                                          ...
Marketing Dollars Will Continue to                    Shift to Digital                              Forecast Growth 2010-2...
Impact of Electronic Technologies on                               Document Print VolumesProspectus/annual reportJournals ...
US Wide Format Graphic Printer       Units by Ink Type 2011-2016                                                CAGR      ...
US Wide Format Graphic Printer by     Hardware Revenue - $M 2011-2016                                                   CA...
Value       High    Educate Your WF Graphics    Value    Customers About Ink Types       Low                              ...
Applications9    www.it-strategies.com
UV-Curable WF Flatbed Printer                        Growth Continues…     $M Retail Value of UV-curable WF Output        ...
Wide Format Digital’s Enduring                                Value as a Local Market     Global WFPSP sharesby site count...
Wide Format Graphics:Digital & Analog Share a Divided Market            Analog            Screen             20%          ...
The Efficiency Squeeze:                   Staff Requirements Up as Print Volume Decreases     3 operators                 ...
Go Forth, Help You!                    Thank Your     Customers Invest in the                boer@it-strategies.com      G...
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Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]

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This presentation was delivered at the 2012 Global Channel Partners Summit, which was located at Graph Expo in Chicago.

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Transcript of "Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]"

  1. 1. An IT Strategies Perspective, GraphExpo 2012 WIDE FORMAT PRINTERS: A HIDDEN PROFIT POOL1 www.it-strategies.com
  2. 2. Helping to Create the Specification for Next Generation Printers • IT Strategies, Inc. is a digital printing market research firm and consultancy, with a focus on non- consumer printer markets. • Established in 1992 and under the same private ownership since that time, IT Strategies has been a partner of Inkjet production printing manufacturers in helping to identify, size, and qualify new market opportunities for Inkjet printing technologies2 www.it-strategies.com
  3. 3. 2011 U.S. Advertising Spending - $M Wide Format Graphics is a 2011 U.S. Advertising Spending - $M TV $68,000 Direct Mail $50,000 $10B market Internet $31,000 Newspaper $30,000 Radio $10,000 Outdoor $7,000 Point of Purchase $4,500 Social media $2,885 Video advertising $1,800 Mobile Advertising $1,600 Total: $205 billion3 www.it-strategies.com
  4. 4. Marketing Dollars Will Continue to Shift to Digital Forecast Growth 2010-2015 Local Newspaper Local TV -4.0%Wide Format Graphics is a Local Radio 2.3% Outdoor 0.4% Growing market 4.9% Local Digital/Online 7.6% National TV 4.1% Magazines -2.7% National Digital/Online 7.8% 2.8% Network and Satellite Radio -6.2% National Newspaper 2.1% Direct Mail -5.7% 10.8% Directories Source: Magna, Inc. Direct Online IT Strategies projection on POP: 11% growth www.it-strategies.com
  5. 5. Impact of Electronic Technologies on Document Print VolumesProspectus/annual reportJournals Wide Format Graphics NotNewspapersBooks College text books Trade books K-12 text books Under Foresseable Threat ofCatalogsDirectoriesMagazinesFSI/Coupons Electronic SubstitutionMarketing collateralTransaction statementsDirect mail 2011 2015 2018 2024 Source: PRIMIR’s 2011 Impact of Electronic Technologies on Print Study Legend: Significant impact not yet felt under way 5 www.it-strategies.com has occurred
  6. 6. US Wide Format Graphic Printer Units by Ink Type 2011-2016 CAGR 2011-2016 -1% 6% 6%6 www.it-strategies.com
  7. 7. US Wide Format Graphic Printer by Hardware Revenue - $M 2011-2016 CAGR 2011-2016 6% 5% -1%7 www.it-strategies.com
  8. 8. Value High Educate Your WF Graphics Value Customers About Ink Types Low High Ink/Substrate Range8 www.it-strategies.com
  9. 9. Applications9 www.it-strategies.com
  10. 10. UV-Curable WF Flatbed Printer Growth Continues… $M Retail Value of UV-curable WF Output 9% CAGR • What is the ave. retail price/sq ft for WF UV 7% CAGR output WW? – $5.80 • What is the ave. cost per square foot? – $1.62 • What is the gross margin on Offset? – Single % digits??10 www.it-strategies.com
  11. 11. Wide Format Digital’s Enduring Value as a Local Market Global WFPSP sharesby site count 2011 est. 375,000 Analog to Digital Independent Sign Other Shop 5.43% Evolution 1.05% Photo Lab Commercial Printer 2.58% Screen Printer 20.13% Digital Color 24.04% Print Shop/ service bureau 5.30% Quick Printer & Exhibit Builder Sign Franchise 0.34%Repro Shop 38.60% 2.54% www.it-strategies.com
  12. 12. Wide Format Graphics:Digital & Analog Share a Divided Market Analog Screen 20% Digital 34% Analog Offset 46% Total Print Volume: 67 Billion Square Feet WW, 2011 www.it-strategies.com
  13. 13. The Efficiency Squeeze: Staff Requirements Up as Print Volume Decreases 3 operators 11 operators 2011 2015 2018 6 operators Set-up time/job/minutes 20 20 20 Jobs/Day 25 50 100 Total Set-up time (hours) 8 17 33 Hours/Staff for set-up 3 3 3 Staff needed 3 6 11 jobs/day 25 50 100 Ave. run length 2,500 1,500 500 total print volume 62,500 75,000 50,00013 www.it-strategies.com
  14. 14. Go Forth, Help You! Thank Your Customers Invest in the boer@it-strategies.com Growing Wide 781-709-1633 Direct dial Format Graphics Business14 www.it-strategies.com
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