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Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
 

Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]

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This presentation was delivered at the 2012 Global Channel Partners Summit, which was located at Graph Expo in Chicago.

This presentation was delivered at the 2012 Global Channel Partners Summit, which was located at Graph Expo in Chicago.

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    Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit] Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit] Presentation Transcript

    • An IT Strategies Perspective, GraphExpo 2012 WIDE FORMAT PRINTERS: A HIDDEN PROFIT POOL1 www.it-strategies.com
    • Helping to Create the Specification for Next Generation Printers • IT Strategies, Inc. is a digital printing market research firm and consultancy, with a focus on non- consumer printer markets. • Established in 1992 and under the same private ownership since that time, IT Strategies has been a partner of Inkjet production printing manufacturers in helping to identify, size, and qualify new market opportunities for Inkjet printing technologies2 www.it-strategies.com
    • 2011 U.S. Advertising Spending - $M Wide Format Graphics is a 2011 U.S. Advertising Spending - $M TV $68,000 Direct Mail $50,000 $10B market Internet $31,000 Newspaper $30,000 Radio $10,000 Outdoor $7,000 Point of Purchase $4,500 Social media $2,885 Video advertising $1,800 Mobile Advertising $1,600 Total: $205 billion3 www.it-strategies.com
    • Marketing Dollars Will Continue to Shift to Digital Forecast Growth 2010-2015 Local Newspaper Local TV -4.0%Wide Format Graphics is a Local Radio 2.3% Outdoor 0.4% Growing market 4.9% Local Digital/Online 7.6% National TV 4.1% Magazines -2.7% National Digital/Online 7.8% 2.8% Network and Satellite Radio -6.2% National Newspaper 2.1% Direct Mail -5.7% 10.8% Directories Source: Magna, Inc. Direct Online IT Strategies projection on POP: 11% growth www.it-strategies.com
    • Impact of Electronic Technologies on Document Print VolumesProspectus/annual reportJournals Wide Format Graphics NotNewspapersBooks College text books Trade books K-12 text books Under Foresseable Threat ofCatalogsDirectoriesMagazinesFSI/Coupons Electronic SubstitutionMarketing collateralTransaction statementsDirect mail 2011 2015 2018 2024 Source: PRIMIR’s 2011 Impact of Electronic Technologies on Print Study Legend: Significant impact not yet felt under way 5 www.it-strategies.com has occurred
    • US Wide Format Graphic Printer Units by Ink Type 2011-2016 CAGR 2011-2016 -1% 6% 6%6 www.it-strategies.com
    • US Wide Format Graphic Printer by Hardware Revenue - $M 2011-2016 CAGR 2011-2016 6% 5% -1%7 www.it-strategies.com
    • Value High Educate Your WF Graphics Value Customers About Ink Types Low High Ink/Substrate Range8 www.it-strategies.com
    • Applications9 www.it-strategies.com
    • UV-Curable WF Flatbed Printer Growth Continues… $M Retail Value of UV-curable WF Output 9% CAGR • What is the ave. retail price/sq ft for WF UV 7% CAGR output WW? – $5.80 • What is the ave. cost per square foot? – $1.62 • What is the gross margin on Offset? – Single % digits??10 www.it-strategies.com
    • Wide Format Digital’s Enduring Value as a Local Market Global WFPSP sharesby site count 2011 est. 375,000 Analog to Digital Independent Sign Other Shop 5.43% Evolution 1.05% Photo Lab Commercial Printer 2.58% Screen Printer 20.13% Digital Color 24.04% Print Shop/ service bureau 5.30% Quick Printer & Exhibit Builder Sign Franchise 0.34%Repro Shop 38.60% 2.54% www.it-strategies.com
    • Wide Format Graphics:Digital & Analog Share a Divided Market Analog Screen 20% Digital 34% Analog Offset 46% Total Print Volume: 67 Billion Square Feet WW, 2011 www.it-strategies.com
    • The Efficiency Squeeze: Staff Requirements Up as Print Volume Decreases 3 operators 11 operators 2011 2015 2018 6 operators Set-up time/job/minutes 20 20 20 Jobs/Day 25 50 100 Total Set-up time (hours) 8 17 33 Hours/Staff for set-up 3 3 3 Staff needed 3 6 11 jobs/day 25 50 100 Ave. run length 2,500 1,500 500 total print volume 62,500 75,000 50,00013 www.it-strategies.com
    • Go Forth, Help You! Thank Your Customers Invest in the boer@it-strategies.com Growing Wide 781-709-1633 Direct dial Format Graphics Business14 www.it-strategies.com