• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Three Legged Stool: Social Media, SEO, and Your Website
 

The Three Legged Stool: Social Media, SEO, and Your Website

on

  • 948 views

At the Dscoop7 conference, interlinkONE and Grow Socially CEO John Foley, Jr. presented "The Three Legged Stool: Social Media, SEO, and Your Website"....

At the Dscoop7 conference, interlinkONE and Grow Socially CEO John Foley, Jr. presented "The Three Legged Stool: Social Media, SEO, and Your Website".

During the session, John helped attendees gain actionable guidance on how to grow their business by improving social media, search engine optimization and website efforts.

John shared case studies of other print service providers that are effectively taking actions in those three areas to increase awareness and demand for their services, generate more leads, and grow their revenue.

For more information on how Grow Socially can help your company do the same, please visit http://GrowSocially.com.

Statistics

Views

Total Views
948
Views on SlideShare
932
Embed Views
16

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 16

http://growsocially.com 16

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • S
  • Here is a screenshot of their website.. Notice, they don’t feature pictures of their machines or their equipment.. They focus on value and benefits for their customers! - Smart marketing - Sales Growth - Target marketing - Making mailing and fulfillment EASY!
  • Gain actionable guidance on how to grow your business by improving social media, search engine optimization and website efforts.

The Three Legged Stool: Social Media, SEO, and Your Website The Three Legged Stool: Social Media, SEO, and Your Website Presentation Transcript

  • The Three-Legged StoolSocial Media, SEO,and Your WebsiteJohn Foley, Jr.CEO, interlinkONE and Grow Socially
  • Intro: John Foley, Jr. I love Mar(H)keting• Grow S ocially, Inc. – S upport ! S ervices – Online Marketing/S ocial Media – Plan, Manage, Execute and Measure• interlinkONE – S oftware (S aaS ) – Enterprise Marketing Management S oftware – Plan, build, manage, execute and measure all marketing activities
  • Keep Your Phone On!• Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJr #Dscoop7
  • The Book  Strategies, Plans, Case Studies Campaign Ideas, and More.  A guide to help you grow your business! NewPathToProfit.com
  • Presentation Overview• The Evolving World of Marketing• Using Social Media to Get Results• Your Website: From a Static Brochure to a Sales Tool• SEO: Getting Found to Make Sales
  • THE EVOLVING WORLD OFMARKETING
  • Marketing Used to Be Easier!
  • Inbound Marketing HasChanged the GameWebsites, SEO, Social Media!
  • What is inbound Marketing?Inbound marketing is a marketing strategy thatfocuses on attracting prospective customers byoffering useful information http://en.wikipedia.org/wiki/Inbound_marketing
  • Content Marketing:Part of Inbound Marketing Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
  • Inbound Goal: DriveINQUIRIES!
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with Engage andAction – Publish – Engage – Converse – Share MKTG Plan Buyers Nurture Stories, Information, Social Media posts Product? Blogging Analytics Service? Content Mgmt SEO Asset? $ Q u e s t io n s o r Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 C o mme nts ? P h o n e 1.800.948.0113 E m a i l Support@GrowSocially.com
  • Why Should YOU Use Inbound Tactics? It works! Drive Inquiries Reach More Customers & Prospects Sell more things
  • Results:650 275
  • Results: 1000’s of inquiries
  • Results: 1000’s of inquiries
  • USING SOCIAL MEDIA TOGET RESULTS
  • Social Media Statistics 850 Million Users on Facebook 250 Million Tweets Sent Per DayNOTE: As of December 2011
  • Social Media Statistics (cont.)60+ Hours of Video Uploaded to YouTube every minute (#2 search engine)  90 million users on Google+ in 6 months
  • Can Those Tools Actually Help Service Providers? Let’s look at Some Examples!
  • H & H Graphics Group• Lancaster, PA• Provides mailing, fulfillment, print… and multi-channel marketing services!
  • FacebookHumanizing theirbrandCustomBackground…with ValueStatementsEngaging withCustomers,Vendors,Prospects
  • Videos That Tell Their Story
  • CustomXM• Little Rock, Arkansas• Paul Strack - @Pstrack
  • Website: Engaging & Social
  • CustomXM’s Tips for Twitter
  • CustomXM Tip: Listen!
  • Social Media Creates Chatter
  • Best Practices for Twitter• Actively participate & engage• Share a variety of information!• Be a thought leader, be yourself, show the human side of your business• Review efforts & measure results
  • Sorrento Mesa• San Diego, CA• Small Company• Lots of Success• Active in Social Media - Personal & Professional
  • Facebook• Consistent Postings• Variety of Content Shared
  • LinkedIn Profile Tips• Customize Your Website Links• Add Your Twitter Account• Personalize Your Public Profile URL• Add Skills (beta)• Groups and Associations• Honors and Awards
  • LinkedIn Best Practices• Research Companies You Want as Clients• Research Prospects by Title and Location• Learn About Your Prospect Before You Meet• Ask for Introductions From Your Network• Integrate CRM to Stay Current
  • Printing Center USA• Primarily an online printer• Located in Montana• Quite active on social media
  • Twitter Activity is High!
  • Variety of Content in Tweets
  • Online Video
  • Printing Center USA• Primarily an online printer• Located in Montana• Quite active on social media
  • Email & Social Integrated
  • Steps to Online Marketing(Includes Social) Success• Create a Strategy (PLAN) Remember• EXECUTE Execution TRUMPS Strategy• Measure
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with Engage and Integrated Multi-Channel Marketing MKTG Plan Buyers NurtureAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Q u e s t io n s o r Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 C o mme nts ? P h o n e 1.800.948.0113 E m a i l Support@GrowSocially.com
  • Strategy before Tactics! Step 1: Describe the Business Step 2: Business Goal Step 3: Where Is the Audience Cyclically? Step 4: How Does the Audience Use Social Media? Step 5: The One Thing Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success?
  • Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registrationTwitter company page Become a thought Post multiple times leader, provide daily; share support marketing-related news; active listeningYouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successesPinterest? Drive website traffic! Create boards to highlight portfolio work
  • Be Committed• Social Media often requires daily attention• Prioritize: RELEVANT Content creation, listening, & engaging!• Measure& Adjust
  • YOUR WEBSITE: FROM ASTATIC BROCHURE TO ASALES TOOL
  • How A Fellow Dscoop MemberDid It….• Rescigno’s Marketing
  • The Problem• Wrong human resources to deliver• Lack of Marketing plan• Brand and message wrong• Tactical approach in social• Non engaging or interactive website• Bought an HP Indigo (and had never really sold 1-to-1 before)
  • Rescigno’s Mailing Solutions• No consistent branding• Cluttered homepage• No blog• No consistent flow• Hard to navigate• Minimal functionality
  • Rescigno’s Mailing SolutionsLinkedIn Facebook Twitter YouTube
  • The Solution Rewrite of business plan  Financials – pricing, all resource requirements  Marketing plan  Sales Plan  SWOT• - New Brand and Message• - Extreme Makeover based on plan• - Walk the Talk• - Oh yeah! They still service and sell print and mail!
  • Website Change• Professional• Showcases Value• Promotes New Services• Social Friendly• Blog & YouTube Integration• User Friendly• Easy Navigation• Form Integration
  • Social Networking ChangeLinkedIn Facebook Twitter YouTube
  • The Results“Compared to last year at this same time, we are up 16% in sales. That 16% increase in YTD activity is now allowing us to begin to think about doing more than simply surviving.”Ron RescignoPresidentRescigno’s Marketing
  • How Can You Improve YourWebsite• Let’s look at a few practical items that you can review to identify beneficial changes.
  • Step 1: Your Target Audience• What benefits them? – It’s not your equipment. – It’s the solutions & value that your people and equipment provide – Make changes to pictures, front-facing content, benefit listings.
  • Inspiration: Website Focusedon Benefits
  • Step 2: The Change Process• What is the Process for Making Changes & Adding Content?• Do you always need IT (in-house or outsourced) involvement?• If so, consider making a change – CMS, different host provider.
  • Step 3: Lead Generation• How many leads does your website today?• If it’s not enough, embed more lead- generation forms!• Add calls-to-action to all pages!
  • Website Inspiration:Interactive & Engaging
  • Step 4: Mobile Optimized• Do visitors have to tap, zoom, scroll?• Is there Flash?• How long is loading time?• Build a mobile website today!
  • SEO: GETTING FOUND TOMAKE SALES
  • By the Numbers: Google• 34,000 searches per second• 2 million per minute• 121 million per hour• 3 billion per day• 88 billion per month Source: http://searchengineland.com
  • SEO Best Practices• Keyword Usage• Content Rules!• Inbound Links• Mobile
  • Keyword Usage• Build a well-researched list of keywords• Incorporate in your content: – Page Titles (H1, H2 tags) – Website copy – Meta description – Image Names (Alt tags)• Use throughout all content distribution
  • Content Rules!• Google rewards fresh content --- update your website regularly!• Create & provide content that informs, helps, and interests your audience!• Best way to do this: start blogging.
  • Inbound Links• You want: inbound links from high- authority sites (trusted, popular, PR, etc.) with relevant content.• How do you get them? – Create share-worthy & timely content! – Ask! Link-exchange – Increase PR strategy and efforts
  • Mobile• Smartphone ownership and mobile web viewing continues to rise!• Google is rewarding sites that have mobile websites in its AdWords program
  • Items to Avoid• Buying Links• Over-using/forcing keywords – content should sound natural• Adding so much content that your page load-times suffer.
  • Don’t Forget!• Getting found is only half the battle…. … Optimize your landing pages and product/services pages to drive people down the sales funnel!
  • FINAL THOUGHTS
  • The Three-Legged Stool andYOU• Online and Inbound Marketing can dramatically effect business results.• It may involve changing sales processes to respond to leads more quickly.
  • Key Takeaways• Social Media: Strategize, Plan, and Align Tactics with Goals• Website: Interactive and Engaging to Drive Leads• SEO: Create informative & share- worthy content!
  • Q & A / Contact Me!:http://ilink.me/JR QR Code iFlyMobi.com
  • QR CodeiFlyMobi.com
  • THANK YOU!• Have a great evening!• Visit us at the interlinkONE & Grow Socially Booth tomorrow!
  • Learn More• http://interlinkONE.com• http://GrowSocially.com
  • Thank you for attending:The Three-Legged StoolSocial Media, SEO,and Your WebsitePlease remember to fill outyour session evaluation!