The I-Team: Integrated Marketing is Now Part of Your Job
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interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 IGAEA Summer Conference at Clemson University. ...
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 IGAEA Summer Conference at Clemson University.
Here is a description of the presentation that John delivered:
Successful printers are transforming and growing their business by adding more marketing services to their toolbox. In addition to print, they are now helping their clients with web design, landing page creation & hosting, email efforts, mobile marketing, and more! It is no longer enough to just teach the dynamics of how to put ink and toner on paper. You need to teach students how to build, manage, execute, and measure integrated multi-channel marketing campaigns. Learn how you can help them evolve away from a commodity business into a value-added services provider!
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