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The Integration of Graphics, Packaging and Marketing
 

The Integration of Graphics, Packaging and Marketing

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For print to continue to be a viable channel for marketers, it will need to be integrated with other channels. ...

For print to continue to be a viable channel for marketers, it will need to be integrated with other channels.

During this presentation, we discuss ways that print service providers can use technologies such as QR Codes, social media, SMS to increase the impact of their printed materials.

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  • 15 YearsBusiness ManagementAuthorWhitpapers
  • All you have to do is be one of the first too either post on my Facebook wall facebook.com/johnfoleyjr (5) or tweet about todays session and refer to me @johnfoleyjr (5)
  • Alright, first, we’re going to talk about how things have changed.
  • However, let me talk about how I got here… talk about previous jobs, school, things you did.. What inspired you .. Who inspired you. how’d you get on the path?I think that you as students can have a tremendous impact on the wolrds of education, marketing, business, etc.. And over the next few minutes, I want to share with you how.
  • Alright, first, we’re going to talk about how things have changed.
  • Alright, first, we’re going to talk about how things have changed.
  • This is from the DMA (Direct Marketing Associaton’s Statistical Fact Book in 2010). And, it’s what we all know has happened… Volumes of print have gone down… But , marketers are still spending money….. Where?
  • Yes, more and more of our communication, our daily routines occur online…. Whether on email, the web , social media sites….. And look at that big one there: mobile!
  • Yes, more and more of our communication, our daily routines occur online…. Whether on email, the web , social media sites….. And look at that big one there: mobile!
  • Yes, more and more of our communication, our daily routines occur online…. Whether on email, the web , social media sites….. And look at that big one there: mobile!
  • Yes, more and more of our communication, our daily routines occur online…. Whether on email, the web , social media sites….. And look at that big one there: mobile!
  • Alright, first, we’re going to talk about how things have changed.
  • Yes, more and more of our communication, our daily routines occur online…. Whether on email, the web , social media sites….. And look at that big one there: mobile!
  • So, if we understand that people are on the move, that they are consuming data, we must start to take steps to realize that a variety of channels are at our disposal to reach people.. We must reach them in the way that they want to be targeted, with relevant information.
  • Here’s a chart from the Winterberry group
  • New medias – QR Codes, Mobile txt, Social
  • Seminar Printed piece with PURLThey respond to website - event registrationEmail non-responders with link to event registration siteEmail confirmationPrint seminar attendee packetsRegistration list & packets provided to clientPost seminar email evaluation web event formRoute leads to sales repsSeminar ROI reporting
  • Measurement, revising, repeating
  • Alright, first, we’re going to talk about how things have changed.
  • First, what does it stand for?Quick Response…
  • They are not new, per se… They’ve been around since 1994.Of course, they’ve recently been increasing in popularity in the US.In the automotive industry, shipping slips and receipts are encoded with QR Code containing customer data, shipper data, product number, quantity, and other data. The data is used for ordering and product scanning.
  • PalmiPhoneBlackberryLGNokiaMotorolaSamsungEtc
  • There are a number of FREE applications that allow you to scan QR Codes.They are different between phones.Discuss favorite ones for iPhone, Android, Blackberry.To get one, you simply need to go to your app store, download the app. You can even do it now , if you’d like..
  • Once you have the app, here’s how it works. You open the app, point the camera on your phone to the QR Code, it is detected, it is decoded, and you are directed to the web… It migth be a website, a video, a social media profile page.
  • This QR Code was on the side of a building at a mall in Maryland. It was a Deal a Day promotion.For 15 days, people would scan the QR Code and be sent to a new deal online. From there, they could bring their phone into the store, and redeem their discount. This one is obviously huge.
  • We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
  • QR Codes are also appearing in a lot of print advertisements in magazines.
  • Qr Codes on signs outside of stores… to attract interest, perhaps to promote deals, and more.
  • QR Codes were used inside Madison Square Garden.At this dinosaur exhibit.
  • QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
  • Atlantis, Paradise Island resort in the Bahamas is using QR Codes on advertising posters in its current marketing campaign. The QR Code resolves to http://www.atlantis.com/qr/ and user agent detection directs mobile devices to a video on YouTube for mobile.This is a great example where print and the web work together.. Print can provide dramatic, beautiful, compelling images from another land, a resort, whatever it is… But then connect with the web, and you connect people to videos, and more details.. Helping to convince and convert.
  • In Japan, McDonalds is adding QR codes that link up with nutritional information. Many other restaurants and even food products in stores are also doing this. QR Codes on menus, posters and more…
  • Have Magazine or take picture and include in slide..A digital watermark is digital data embedded into all forms of media, whether photo, video, music or other content. Digimarc software embeds thisNear field communication, or NFC, is a set of short-range wireless technologiesPlenty of applications are possible, such as:Mobile ticketing in public transport: an extension of the existing contactless infrastructure, such as Mobile Phone Boarding Pass.[2]Mobile payment: the device acts as a debit/credit payment card.Smart poster: the mobile phone is used to read RFID tags on outdoor billboards.Bluetooth pairing: in the future, pairing of Bluetooth 2.1 devices with NFC support will be as easy as bringing them close together and accepting the pairing. The process of activating Bluetooth on both sides, searching, waiting, pairing and authorization will be replaced by simply bringing the mobile phones close to each other.Other applications in the future could include:Electronic ticketing: airline tickets,[2] concert/event tickets, and othersElectronic moneyTravel cardsIdentity documentsMobile commerceElectronic keys: replacements for physical car keys, house/office keys, hotel room keys, etc.
  • By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  • Be the change agents for the companies you go to work for. Keep your ear to the ground for new ways to reach the target audience with marketing communications

The Integration of Graphics, Packaging and Marketing The Integration of Graphics, Packaging and Marketing Presentation Transcript