The Cloud and MobileDemystified: GoodFor YOUR Business?Tuesday, October 9th 2012                                          ...
First… THANK YOU!• For Being Here!• For Being Willing to Learn and Engage!• For Liking My Boston Accent!The Cloud and Mobi...
Today’s Overview• Brief Introduction• The Communications Landscape:  Untethered!• The Cloud: What You Need to  Know• Mobil...
Brief IntroductionThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Intro: John Foley, Jr.•                                                            I love Mar(H)keting!         –         ...
Keep Your Phone On!• Feel free to Tweet, Post, Update, Email, take notes,  photos, and more!                              ...
Let’s Connect Later!• Visit us at Booth 1071 and 1072!• We are in the Marketing Pavilion.The Cloud and Mobile Demystified:...
Books to Help You Grow Your Business                                          Printers – Business Transformation         ...
Get Involved!• Grab your handout card! I want feedback!                                         I hope you’ll participate!...
Ready to Get Involved?• POLL Question #1:               How many mobile devices               (smartphones/tablets) are   ...
The Communications        Landscape: Untethered!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. |...
The Way We Communicate is Changing• “Kitchen Table  Effect”• Generational  DifferencesThe Cloud and Mobile Demystified: Go...
Hardware Is Driving ChangesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Our Phones Continue to Get “Smarter”•     Better Cameras•     Bigger Screens•     Easier Navigation•     NFCThe Cloud and ...
Apps Are Driving ChangesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
eBooks & eReaders: As Common as GerberThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Soci...
This Untethered Approach = Big Data• “The sheer volume of data  created by U.S. companies alone  each year is enough to fi...
Infographic:“Data: EveryMinute of theDay!”  Source: Mashable  Source URL:  http://ilnk.me/11e89
What Does this Mean For Business?• Companies Need Better Ways:         –    Store Data         –    Search Data         – ...
The Cloud:       What You Need to KnowThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Soci...
Defining the Cloud• “Cloud computing is the delivery of computing as  a service rather than a product, whereby shared  res...
Video About the Cloud• Possible Videos to Use:• http://www.youtube.com/watch?v=_eq3Sj1GGs8• Or..• http://www.youtube.com/w...
Practical Ways we Use the Cloud Each Day                                                                   SAAS: Campaigns...
Defining The Cloud: IllustrationThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially |...
What Does the Cloud Mean to Your Business?• For a moment, think for about assets such as:         –    Databases         –...
Illustration: Without the Cloud• Let’s say you needed a place to live.• You could either:         – Build a house         ...
If you built the house…• You would need to:         – Prepare and know ahead of           time how much you plan to       ...
But if you rented an apartment…• You would have flexibility:         – Start with one unit... then           expand or dow...
Let’s connect that illustration to the cloudYou have the choice:• Building Your Own House:         – Buy your own servers ...
Why Are Companies Moving to the Cloud?Reasons listed in CompTIA July 2012 survey:•     50% because of a desire to cut cost...
Long-Term Approach – with Benefits                      Source: http://mashable.com/2011/12/11/cloud-computing-business-in...
Wait! Are there any potential drawbacks?• Fear of Unavailability: If it goes down, you’re more  helpless than if you have ...
How Your Business Could Benefit: Example 1• Software Solutions: SAAS Models         –    Campaign Management         –    ...
How Your Business Could Benefit: Example 2• Improve Customer Service         – Use a Cloud/SAAS-based CRM system         –...
How Your Business Could Benefit: Example 3• Grow At Your Own Pace         – Transforming your business into a provider of ...
Final Thoughts on the Cloud• It may not be right for every application that your  business needs right now. But there are ...
Mobile: Technologies &        Strategies to Grow Your        BusinessThe Cloud and Mobile Demystified: Good For YOUR Busin...
Ready to Get Involved?• POLL Question #2:Which mobile solutions has your company utilized/provided?                       ...
Mobile is Shaking up Marketing!• Mobile Devices  (Smartphones, Tablets)• QR Codes• Near Field Communication  (NFC)• SMS/Te...
Smartphone Sales• In 2012, 657 million smartphones predicted  to be sold, up from 459 million in 2011 (JP  Morgan)The Clou...
Smartphone Adoption                                         50% Smartphone Adoption in the U.S.The Cloud and Mobile Demyst...
Smartphone Domination on Web Browsing                                                 Source: Morgan StanleyThe Cloud and ...
Big Brands Are Moving Forward with Mobile              “We have to embrace these changes. What we have to              do ...
Now…   • Let’s chat about how you can effectively     integrate mobile for your organization and     other customers!The C...
HOW YOU CAN BENEFIT:     QR CODES & THE MOBILE WEBThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr....
Proprietary vs. Non-ProprietaryThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | ...
How Can They Be Used?• Let’s look at some QR Code  solutions in action!The Cloud and Mobile Demystified: Good For YOUR Bus...
PURL, QR Code: Registration PageThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially |...
GURL, QR Code: Registration PageThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially |...
For Self-Promotional EffortsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
To Promote Product LaunchesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
To Drive Sales• Mailer for  buying tools  online• Included two  response  mechanismsThe Cloud and Mobile Demystified: Good...
Appointment/SchedulingThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Fundraising/DonationsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Shorten the URL!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Provide Clear DirectionsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Important! Include PaddingThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | ...
Tip: Mobilize the WebsiteThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Test, Track, MeasureThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
What To Look for In a Creator•     Can you change the URL?•     Does the solution shorten the URL?•     Bulk-Upload Capabi...
Creating QR Codes for PURLs                                         • Upload Your Mailing List                            ...
Huge Key: Provide a Mobile Website!                                         =                                             ...
Mobile Website Goals• Quick Loading Time• Easy to Read• Simple Interaction• But Still Relevant  And Useful!The Cloud and M...
Key Thoughts Before Building• Treat the needs of the “on-the-  go” user differently than those of  a desktop/laptop browse...
Tip: Include Forms to Capture Data• Simplify Forms: Limit Use of Open-Ended Questions,  # of fields in general.The Cloud a...
Final Thoughts• QR Codes can work successfully – but you must  follow best practices• Mobile websites must be simple, but ...
HOW YOU CAN BENEFIT:     SMS/TEXT-MESSAGINGThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow...
Why Talk About SMS?• “It takes 90 minutes for the average person to  respond to an email. It takes 90 seconds for the  ave...
SMS/Texting: Plenty of Uses!•     Text-to-e-Mail campaigns                                                                ...
SMS/Text: Example 1                                                            • Users were                               ...
SMS/Text: Example 2The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Adding SMS to Your List of Services• Need ability to send outbound messages• Need ability to use Shortcodes to accept SMS ...
HOW YOU CAN BENEFIT:     AUGMENTED REALITYThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow ...
Augmented Reality Becoming Accessible     The Cloud and Mobile Demystified: Good For YOUR Business?Source: Juniper Researc...
Interactive Print & Mail: Layar                                     Watch the video: http://ilnk.me/LayarVideoThe Cloud an...
Using Layar to Augment RealityThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2...
Getting Started with AR• Start experiencing it yourself – download the Apps,  test, play, & get inspired!• Check out Kevin...
HOW YOU CAN BENEFIT:    NEAR FIELD COMMUNICATIONThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. |...
NFC: Lots of Potential Uses! • “Near field communication, or NFC, allows for   simplified transactions, data exchange, and...
Tap To Connect!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Getting Started with NFC• Check if you have a phone that is NFC-enabled• Sign up for news sites and Google Alerts that  me...
MOBILE PAYMENTSThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Square• Easily accept  credit cards from  mobile devices• 2.75% per swipe  – no other feesThe Cloud and Mobile Demystified...
Custom AppsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Mobile Payments & You• Ideas for putting Square to use:         – Sales at conferences, trade shows, Chamber of Commerce  ...
SELLING MOBILE SOLUTIONSThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Do You Make $ on QR Codes?• Help Customers in Their Mobile Strategy• Custom QR Code Design• Mobile Website Creation• B...
Before You Start Selling…• Is your website mobile-  optimized?• Smartphones for demos• Understand limitations &  advantage...
How you can promote it• On your website• On your social networks• QR Codes on print• Email efforts• Webinar               ...
Sales Opportunity #1• QR Codes need mobile  sites! There are plenty  without.The Cloud and Mobile Demystified: Good For YO...
Sales Opportunity #2• Any printed piece/mailing  with a URL that may reach  the growing mobile  audience.The Cloud and Mob...
Sales Opportunity #3• Any customer that has a  website that is not mobile-  optimized.The Cloud and Mobile Demystified: Go...
Final Thoughts on Mobile• Smartphones and Tablets are Disruptors… and they  are here to stay!• QR Codes are best way today...
Final Thoughts       and QuestionsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially...
These Are Game-Changers: We Must AdaptThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Soci...
Build an Untethered Marketing Strategy• Take stock of current investments (active or planned)  in hardware and software.• ...
Untethered Education• Continue to stay up-to-speed on Technology.• Sources:         – Mashable.com         – MobileMarkete...
Final Thought• If you want your organization to move forward  successfully and to thrive, you must be:                    ...
Q & A / Contact Me!: http://ilink.me/JR                                                            QR Code                ...
Have More Questions?•Visit http://interlinkONE.comThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr....
THANK YOU!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
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The Cloud and Mobile Demystified: Good For Your Business?

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interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago.

John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers.

John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach.

John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.

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  • During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
  • Let’s talk bit now about hardware is changing the worlds of marketing and communications…..The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
  • In the very near future, we can expect to see smartphones continue to get better, with more features,.. And to dominate the market… These enhancements will further increase our reliance on them.
  • With that better hardware, and the user experience that it provides, people are developing and then using apps that allow them to change the way they communicate and consume information.Flipboard is an iPad App that changes how you can consume articles from magazines, newspapers, tweets, Facebook posts, and more.
  • Here’s another thing that will happen. All of the newer generations will grow up using these devices! Reading books and stories on iPads… navigating around a Smartphone….Yes, what do you think they’ll want to use when they get older, and eventually become consumers and business folk?
  • Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing.The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social mediaI’m going to give you explicit examples of who we see technology merging.
  • When we talk about mobile, the device is the enabler for applications that unite print and online, so here is a quick look at some recent statistics on the proliferation of devices. This year 657 million smartphones will be sold, according to JP Morgan, that’s an increase of 43% over last year.Worldwide tablet sales expected to reach 118.9 million units this year .And, the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, STOP HEREA new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012. Pew Internet & American Life Project
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
  • We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.“Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
  • Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
  • Jason- you have used best practices and thought about the user
  • Jason- registration for an event, white paper download, …-“David, what are some examples of how you built and used Forms for your customers?”David- internally for job specs, iPad download at conference,…
  • SMS messaging campaigns are the most familiar form of mobile marketing. With SMS messaging campaigns (also called "text message campaigns"), a mobile phone user is directed to send a distinct text-message keyword to a pre-defined 5-digit or 6-digit destination number known as a short code. After a user does this, the mobile marketing text message campaign is initiated.Creative potential of SMS marketing. Savvy cross media providers are implementing and executing SMS messaging campaigns for brands with very little effort needed on the clients part. They constantly strive to create unique SMS text message campaigns with a variety of options and alternatives. Here are just a few options to consider:
  • Here’s one more example… Please note that Jason Pinto specifically requested this one be included!
  • Augmented reality is tough to explain, but it does exactly what its name implies augments reality. The example that most people can relate to is its use in televised sports, when your watching a football game the computer generated first-down line . The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time. Television networks been doing that with graphics for decades. Now it is moving to mobile. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015.A consumer can point their phone an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.Here are some examples to give you a visual of AR.Bottom image is a augmented reality art show that debuted at New York City’s Museum of Modern Art. The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors,What’s excites marketers and advertisers about it its ability to bring life to an inanimate image and it can be applied to a billboard, poster or any other printed material. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.STOP HEREThe basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.AR has become common in sports telecasting. The yellow "first down" line seen in television broadcasts of American football games shows the line the offensive team must cross to receive a first down using the 1st & Ten system. The real-world elements are the football field and players, and the virtual element is the yellow line, which augments the image in real time. Pattern AR enables mobile devices to recognize shapes (markers) and replaces them with two-dimensional images, 3D models, audio, and video. Augmented Reality: Rogue Art Exhibition" at MoMA. Photo: http://www.mobilebehavior.com.Augmented reality is becoming more accessible and new uses continue to emerge as tools for creating and customizing applications become easier to use. The layering of information over 3D space produces new ways to experience content that is fueling the broader migration of computing from the desktop to the mobile device, bringing with it opportunities for broader user dynamic engagement with social media. Artists and other users are being encouraged to view their smart phones, iPods ,and tablet computers as tools for production and display. Augmented Reality tools can be used to explore concepts in ways that are ‘user led’ and increasingly participatory. Last year, a rogue augmented reality art show made its debut at MoMA (NYC). The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors, merging form and content in a non-didactic way.According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015.Individuals are taking out his smartphone and pointing them at a piece of paper. It could be a sign, newspaper ad, magazine or direct mailer. As an example, the paper bears the image of some rough terrain, rather like a satellite photo of Mars, and this image is immediately replicated on the phone's small LCD screen via its built-in camera.As soon as that happens, a tiny yellow robot appears on the screen and animates, apparently roving around the rough terrain.The 3D illusion is easily maintained by the phone's processor: the view of the robot changes smoothly and accurately as the phone is moved relative to the piece of paper, revealing different angles, making it look closer or further away, and triggering different behaviors.This ability to bring life to an inanimate image is what so excites people in marketing and advertising, because exactly the same thing can be applied to a billboard poster or an advert in a newspaper.A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.
  • Near field communication (NFC) is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity. You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. John Foley is going to tell you more about this.NFC technology has not been heavily adopted in the U.S. yet, but according to some analysts' estimates there will be a greater push for mobile users to adopt the technology in the next few yearsNear field communication, abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. NFC was originally developed and promoted as a highly secure technology to enable mobile payments and ticketing applications, enabling consumers to make payments by merely tapping their cellular device against an NFC-enabled payment terminal to conduct a transaction.
  • Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
  • Jason- ….-“David, were there an additional ways you were able to make money with selling QR Codes?”David- selling the QR Codes as a value added service, custom QR CodesKatie- In terms of creating things like custom QR Codes, we have experts here who have created step by step Blogs, videos, and tutorials for you. So by all means please reference our sites, and especially the Blog sections of our sites, because we are providing you with the information you need to do things such as embed a logo in a QR Code.
  • Jason- there are certainly disadvantages and advantages to everything. For example, the disadvantage of mobile websites is that you cannot view Flash on a mobile device. However, there are advantages such as the ability to build forms and gather data, as well as click-to-call, text and email features.-”David, what are some ways you tried to educate yourself in order to be able to sell QR Codes and mobile websites?”David- look for examples online, see how others are using them, read news sites such as Mobile Marketer (http://www.mobilemarketer.com/)
  • David- lunch and learn example- Reiterate that mobile marketing does not take away from your print business
  • Your customers need mobile websites!
  • Add this to your other services.
  • Your current customers
  • Let’s talk bit now about hardware is changing the worlds of marketing and communications…..The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
  • The Cloud and Mobile Demystified: Good For Your Business?

    1. 1. The Cloud and MobileDemystified: GoodFor YOUR Business?Tuesday, October 9th 2012 Presented by John Foley, Jr. CEO, interlinkONE and Grow Socially The Cloud and Mobile Demystified: Good For YOUR Business? John Foley, Jr. | Grow Socially | 2012
    2. 2. First… THANK YOU!• For Being Here!• For Being Willing to Learn and Engage!• For Liking My Boston Accent!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    3. 3. Today’s Overview• Brief Introduction• The Communications Landscape: Untethered!• The Cloud: What You Need to Know• Mobile: Technologies & Strategies to Grow Your Business• Final Thoughts and QuestionsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    4. 4. Brief IntroductionThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    5. 5. Intro: John Foley, Jr.• I love Mar(H)keting! – – –• – – –The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    6. 6. Keep Your Phone On!• Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJr #GraphExpoThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    7. 7. Let’s Connect Later!• Visit us at Booth 1071 and 1072!• We are in the Marketing Pavilion.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    8. 8. Books to Help You Grow Your Business  Printers – Business Transformation  Mailers, Fulfillment providers– Business Transformation  All Businesses – Untethered Marketing: Mobile and the CloudThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    9. 9. Get Involved!• Grab your handout card! I want feedback! I hope you’ll participate!!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    10. 10. Ready to Get Involved?• POLL Question #1: How many mobile devices (smartphones/tablets) are currently owned by your household? View Results: http://ilnk.me/GRResult1The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    11. 11. The Communications Landscape: Untethered!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    12. 12. The Way We Communicate is Changing• “Kitchen Table Effect”• Generational DifferencesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    13. 13. Hardware Is Driving ChangesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    14. 14. Our Phones Continue to Get “Smarter”• Better Cameras• Bigger Screens• Easier Navigation• NFCThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    15. 15. Apps Are Driving ChangesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    16. 16. eBooks & eReaders: As Common as GerberThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    17. 17. This Untethered Approach = Big Data• “The sheer volume of data created by U.S. companies alone each year is enough to fill ten thousand Libraries of Congress.” – SAP CEO Bill McDermott, May 2012.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    18. 18. Infographic:“Data: EveryMinute of theDay!” Source: Mashable Source URL: http://ilnk.me/11e89
    19. 19. What Does this Mean For Business?• Companies Need Better Ways: – Store Data – Search Data – Mine Data for Valuable Sales & Marketing Insights – Reach the Mobile Audience – Satisfy the needs of the “On-the-Go” ConsumerThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    20. 20. The Cloud: What You Need to KnowThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    21. 21. Defining the Cloud• “Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network.”Source: http://en.wikipedia.org/wiki/Cloud_computingThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    22. 22. Video About the Cloud• Possible Videos to Use:• http://www.youtube.com/watch?v=_eq3Sj1GGs8• Or..• http://www.youtube.com/watch?v=TTNgV0O_oTgThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    23. 23. Practical Ways we Use the Cloud Each Day SAAS: Campaigns, QR Codes, Web-to-PrintFile Storage and Sharing Email: Work & Personal Uploading Pictures Taking Notes at Conferences The Cloud and Mobile Demystified: Good For YOUR Business? John Foley, Jr. | Grow Socially | 2012
    24. 24. Defining The Cloud: IllustrationThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    25. 25. What Does the Cloud Mean to Your Business?• For a moment, think for about assets such as: – Databases – Servers – Software Applications – Intranets• Where do they currently reside for your business?The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    26. 26. Illustration: Without the Cloud• Let’s say you needed a place to live.• You could either: – Build a house – Rent an apartmentThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    27. 27. If you built the house…• You would need to: – Prepare and know ahead of time how much you plan to grow – how many kids, how many rooms, how many pets. – Be prepared to handle all maintenance. – On the plus side, you could customize it as much as you want.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    28. 28. But if you rented an apartment…• You would have flexibility: – Start with one unit... then expand or downsize easily. – No need to worry about maintenance. – Benefit from the infrastructure that the builder created. – Just pay your rent and utilities – for what you need.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    29. 29. Let’s connect that illustration to the cloudYou have the choice:• Building Your Own House: – Buy your own servers – Hire an IT team to keep them up, perform regular maintenance, & be in charge of security.• Rent an Apartment – Rent space on servers in massive data center – Reduce the amount of IT resources you need to own – Focus on your core competencies!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    30. 30. Why Are Companies Moving to the Cloud?Reasons listed in CompTIA July 2012 survey:• 50% because of a desire to cut costs• 44% because IT says it’s a better option• 43% because it reduces capital expenditures• 42% because it enables modernization of legacy IT systems. Source: http://www.businessnewsdaily.com/2890-cloud-computing-robust-growth.htmlThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    31. 31. Long-Term Approach – with Benefits Source: http://mashable.com/2011/12/11/cloud-computing-business-infographic/The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    32. 32. Wait! Are there any potential drawbacks?• Fear of Unavailability: If it goes down, you’re more helpless than if you have own the equipment.• Data Ownership and Data Exchange: If your cloud provider goes out of business, what happens?• Giving up Some Control: Allowing other people/companies to have authority to handle your data.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    33. 33. How Your Business Could Benefit: Example 1• Software Solutions: SAAS Models – Campaign Management – Order Fulfillment / Inventory Management – Mobile Solutions: Websites, QR Codes – Digital Asset Management • Those all require data, up-time, scalability… and the Cloud can deliver that affordably through SAAS.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    34. 34. How Your Business Could Benefit: Example 2• Improve Customer Service – Use a Cloud/SAAS-based CRM system – Allow reps to access key data anywhere, anytime. – Provide online forums that contain text, images, videos, PDFs, training documents, and more. Store it in the Cloud and make it easy for your customers to access it.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    35. 35. How Your Business Could Benefit: Example 3• Grow At Your Own Pace – Transforming your business into a provider of many marketing services means you will hold more data, and need hardware and services. – Rather than investing into your own equipment with everything you might need some day, take advantage of the Cloud to expand as you Grow... – … and get Started quickly and affordably!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    36. 36. Final Thoughts on the Cloud• It may not be right for every application that your business needs right now. But there are many benefits: Top 10 Benefits • Saves Time • Consumers Are Trending There • Reduces Cost/Investment • Social Network Data is There • Less Glitches to Worry About • No Need for Hardware Hiccups • Better/Fancier Technology • Reduce IT Expenses • Mobilization • Grow at your own PaceThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    37. 37. Mobile: Technologies & Strategies to Grow Your BusinessThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    38. 38. Ready to Get Involved?• POLL Question #2:Which mobile solutions has your company utilized/provided? View Results: http://ilnk.me/GRResult2The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    39. 39. Mobile is Shaking up Marketing!• Mobile Devices (Smartphones, Tablets)• QR Codes• Near Field Communication (NFC)• SMS/Texting• Augmented RealityThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    40. 40. Smartphone Sales• In 2012, 657 million smartphones predicted to be sold, up from 459 million in 2011 (JP Morgan)The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    41. 41. Smartphone Adoption 50% Smartphone Adoption in the U.S.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    42. 42. Smartphone Domination on Web Browsing Source: Morgan StanleyThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    43. 43. Big Brands Are Moving Forward with Mobile “We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer is demanding that.” June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    44. 44. Now… • Let’s chat about how you can effectively integrate mobile for your organization and other customers!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    45. 45. HOW YOU CAN BENEFIT: QR CODES & THE MOBILE WEBThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    46. 46. Proprietary vs. Non-ProprietaryThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    47. 47. How Can They Be Used?• Let’s look at some QR Code solutions in action!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    48. 48. PURL, QR Code: Registration PageThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    49. 49. GURL, QR Code: Registration PageThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    50. 50. For Self-Promotional EffortsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    51. 51. To Promote Product LaunchesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    52. 52. To Drive Sales• Mailer for buying tools online• Included two response mechanismsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    53. 53. Appointment/SchedulingThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    54. 54. Fundraising/DonationsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    55. 55. Tip: Shorten the URL!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    56. 56. Tip: Provide Clear DirectionsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    57. 57. Tip: Important! Include PaddingThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    58. 58. Tip: Mobilize the WebsiteThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    59. 59. Tip: Test, Track, MeasureThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    60. 60. What To Look for In a Creator• Can you change the URL?• Does the solution shorten the URL?• Bulk-Upload Capability• Measurement and Tracking?The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    61. 61. Creating QR Codes for PURLs • Upload Your Mailing List • Generate the PURLs • Export the list, including the PURLThe Cloud and Mobile Demystified: Good For YOUR Business? http://www.theQRToolKit.comJohn Foley, Jr. | Grow Socially | 2012
    62. 62. Huge Key: Provide a Mobile Website! = Source: http://www.flickr.com/photos/23844524@N03/5002051362/The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    63. 63. Mobile Website Goals• Quick Loading Time• Easy to Read• Simple Interaction• But Still Relevant And Useful!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    64. 64. Key Thoughts Before Building• Treat the needs of the “on-the- go” user differently than those of a desktop/laptop browser. – On-the-go or in a rush – Extremely interested in the offer – help them take immediate action.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    65. 65. Tip: Include Forms to Capture Data• Simplify Forms: Limit Use of Open-Ended Questions, # of fields in general.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    66. 66. Final Thoughts• QR Codes can work successfully – but you must follow best practices• Mobile websites must be simple, but they can also be a great way to capture leads, generate sales, and more.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    67. 67. HOW YOU CAN BENEFIT: SMS/TEXT-MESSAGINGThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    68. 68. Why Talk About SMS?• “It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.” Source: Mobile Marketing AssociationThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    69. 69. SMS/Texting: Plenty of Uses!• Text-to-e-Mail campaigns Over 90% of• Subscription text alerts texts from SMS• Voting/Polling messaging campaigns are• Mobile fan clubs read by• Premium SMS sweepstakes recipients, generating• Corporate marketing average response rates of 15%-30% or more! Source: Mobile Marketing AssociationThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    70. 70. SMS/Text: Example 1 • Users were encouraged to opt-in to receive weather-related mobile notifications based on their ZIP code. • Helped ACE to build their database too!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    71. 71. SMS/Text: Example 2The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    72. 72. Adding SMS to Your List of Services• Need ability to send outbound messages• Need ability to use Shortcodes to accept SMS Responses• Understand SMS/Opt-In Rules: It’s key to start building the mobile/SMS database now!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    73. 73. HOW YOU CAN BENEFIT: AUGMENTED REALITYThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    74. 74. Augmented Reality Becoming Accessible The Cloud and Mobile Demystified: Good For YOUR Business?Source: Juniper Research John Foley, Jr. | Grow Socially | 2012
    75. 75. Interactive Print & Mail: Layar Watch the video: http://ilnk.me/LayarVideoThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    76. 76. Using Layar to Augment RealityThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    77. 77. Getting Started with AR• Start experiencing it yourself – download the Apps, test, play, & get inspired!• Check out Kevin Keane’s list of AR apps• Augment your own material.• Start talking about it to clients!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    78. 78. HOW YOU CAN BENEFIT: NEAR FIELD COMMUNICATIONThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    79. 79. NFC: Lots of Potential Uses! • “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    80. 80. Tap To Connect!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    81. 81. Getting Started with NFC• Check if you have a phone that is NFC-enabled• Sign up for news sites and Google Alerts that mention and highlight NFC campaigns• Start mentioning it to your clients!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    82. 82. MOBILE PAYMENTSThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    83. 83. Square• Easily accept credit cards from mobile devices• 2.75% per swipe – no other feesThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    84. 84. Custom AppsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    85. 85. Mobile Payments & You• Ideas for putting Square to use: – Sales at conferences, trade shows, Chamber of Commerce events, etc. – Point of sale jobs at the shop – Big benefit: demonstrates to customers that you are paying attention to and moving forward with new technologies!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    86. 86. SELLING MOBILE SOLUTIONSThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    87. 87. How Do You Make $ on QR Codes?• Help Customers in Their Mobile Strategy• Custom QR Code Design• Mobile Website Creation• Build a Database!• Reporting, Analyzing, Strategy• Put it in a Campaign!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    88. 88. Before You Start Selling…• Is your website mobile- optimized?• Smartphones for demos• Understand limitations & advantages.• Add “mobile marketing” to your business strategy and marketing plans!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    89. 89. How you can promote it• On your website• On your social networks• QR Codes on print• Email efforts• Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    90. 90. Sales Opportunity #1• QR Codes need mobile sites! There are plenty without.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    91. 91. Sales Opportunity #2• Any printed piece/mailing with a URL that may reach the growing mobile audience.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    92. 92. Sales Opportunity #3• Any customer that has a website that is not mobile- optimized.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    93. 93. Final Thoughts on Mobile• Smartphones and Tablets are Disruptors… and they are here to stay!• QR Codes are best way today to integrate print, mail, and and mobile.• Think outside the box with NFC, Augmented Reality, and SMS.• Start talking about mobile to your customers today!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    94. 94. Final Thoughts and QuestionsThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    95. 95. These Are Game-Changers: We Must AdaptThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    96. 96. Build an Untethered Marketing Strategy• Take stock of current investments (active or planned) in hardware and software.• Aggressively investigate options for utilizing Cloud/SAAS before investing.• Start taking steps to reach the growing mobile audience in your own marketing efforts!• Become the Mobile Services Provider to your clients.The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    97. 97. Untethered Education• Continue to stay up-to-speed on Technology.• Sources: – Mashable.com – MobileMarketer.com – iFlyMobi.comThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    98. 98. Final Thought• If you want your organization to move forward successfully and to thrive, you must be: An Agent of ChangeThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    99. 99. Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.comThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    100. 100. Have More Questions?•Visit http://interlinkONE.comThe Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
    101. 101. THANK YOU!The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
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