State of the Union of Social Media and Mobile Marketing
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State of the Union of Social Media and Mobile Marketing

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During this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. presented the "State of the Union of Social Media and Mobile Marketing". ...

During this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. presented the "State of the Union of Social Media and Mobile Marketing".

John covered a number of important points, including:

- Increasing Awareness and Becoming a Thought Leader

- Generating Qualified Leads

- Creating a Happy Customer

- What Social Networks Do You Need to Be On Today?

- What’s Next? And How Can You Prepare?

- Best Practices for Social Media Campaigns

- Why You Need a Mobile Website Today

- Make Print Interactive: Best Practices for QR Codes

- Get Local! Using Location-Based Marketing

- What’s Next? Get Ready to Tap with NFC

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  • Today’s World of Marketing and Communicationsn Can Social Media Grow Your Business?• Increasing Awareness and Becoming a Thought Leader• Generating Qualified Leads• Creating a Happy Customer• What Social Networks Do You Need to Be On Today?• What’s Next? And How Can You Prepare?• Best Practices for Social Media Campaignsn Mobile: Reaching Consumers and Prospects On-the-Go• You Need a Mobile Website Today• Make Print Interactive: Best Practices for QR Codes• Get Local! Using Location-Based Marketing• What’s Next? Get Ready to Tap with NFC
  • Does 2009 seem like a long time ago to you? At the end of the year, only 18% of the US mobile population owned a smartphone.
  • Where are we now… at the end of October 2011, we were almost at the majority ! 44% owned a smartphone.These numbers are from Nielsen, which we are quite thankful for. And I will say this… I’ve absolutely seen some other numbers that are higher --- closer to 55 and 60%But here’s the bottom line: the majority of folks in your target audience may most likely have a smartphone now, or in the very near future!
  • And as you think about your target audience, or if you’re a service provider , the target audience of your clients… the percentages could differe.tThe Majority of 25-34 and 18-24 year olds own a smartphoneThis is a worldwide trend, of course… 46% of mobile users in the UK own a smartphone.Nearly half of UK internet users also accessed internet services on their phone.Almost 40% of UK consumers use a mobile phone to access social networks.As mobile usage rose, the average time spent online on computers declined.
  • The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
  • If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Chances are, our website was designed, tested, and approved on a desktop computer… it looks great there.You’ve got beautiful pictures, big and bold compelling statements. It probably looks great on most laptops.Heck, it might even look great on tablets that have 10 inch screens!And because of that, your customers and prospects can interact with your business easily!
  • If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.
  • Design options… There are pre-defined color schemes to make life easier for you… but you obviusly have the ability to define your own colors!
  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them  Juuuuuust kidding.

State of the Union of Social Media and Mobile Marketing State of the Union of Social Media and Mobile Marketing Presentation Transcript

  • State of the Union of Social Media and Mobile MarketingMarch 29th, 2012 John Foley, Jr. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. CEO and Founder Grow Socially and interlinkONE Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Intro: John Foley, Jr.► Grow Socially, Inc. – Support Services I love Mar(H)keting! ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activities Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • The Agenda► Today’s World of Marketing and Communications► Can Social Media Grow Your Business?► Mobile: Reaching Consumers On the Go Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • TODAY’S WORLD OF MARKETING ANDCOMMUNICATIONS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Marketing Used to Be Easier! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Inbound Marketing: Game-Changer Websites, SEO, Social Media! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • What is Inbound Marketing?“Inbound marketing isa marketing strategy that focuses onattracting prospective customers byoffering useful information.” http://en.wikipedia.org/wiki/Inbound_marketing Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan andAction – Publish – Engage – Converse – Share Buyers Nurture Stories, Information, Social Media posts Product? Blogging Analytics Service? Content Mgmt SEO Asset? $ Questionsor Comments? Questions or Comments? Copyright © 2010 Grow Socially, Inc. All All Rights Reserved. Copyright © 2012 Grow Socially, Inc. Rights Reserved. 2012 Phone 1.800.948.0113 Phone 1.800.948.0113 Email Support@GrowSocially.com Email Support@GrowSocially.com
  • Content Marketing: Necessary! Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Social Media Statistics 850 Million Users on Facebook 250 Million Tweets Sent Per Day 60+ Hours of Video Uploaded every minute 90 million users in 6 monthsNOTE: As of December 2011 Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • New Social Network … Plenty of Buzz! How often is Pinterest being used? Source: http://mashable.com/2012/03/18/pinterest-brand-attention/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Social Media and Images► More than 27 million users► Hundreds of millions of photos uploaded and shared…. from people and brands! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Path: Integrating Mobile & Social https://path.com/• Specifically designed for smartphone usage• Easily share location, pictures, songs, status updates, and more Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • State of the Mobile World Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • U.S. Smartphone Ownership: in 2009 Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • U.S. Smartphone Ownership: in 2011 Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Smartphone: Demographic Breakdown Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Mobile Internet Usage Source: Morgan Stanley Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • What Does it All Mean? Mobile and Social Media are Changing the Game… Are you keeping up? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • CAN SOCIAL MEDIA GROW YOURBUSINESS? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Bottom line:It Can Drive Inquiries & Sales! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Here’s How Social Media Can Help YOU► Build Awareness and Thought- Leadership► Generate Inquiries and Qualified Leads► Create Happy Customers Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Build Awareness and Thought-Leadership► Share relevant and helpful information.► Have consistent branding across networks.► Don’t just post your own news – engage! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Generating Inquiries and Leads► How? ► Strategy and Planning ► Build, manage, execute, and measure campaigns ► Have an integrated, multi-channel mind- set Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Creating Happy Customers with SocialMedia► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to Them Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Getting Started… or Moving Forward► What Social Networks Should You Be On?► Being Ready for What’s Next► Best Practices for Social Media Campaigns Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Very Important: Know Your Audience► Who Are They?► Where Are They Cyclically?► How Do They Use Social Media?► What Networks Are They On? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • What’s Next? Cause it Changes Fast!► Okay, yes. My boys won the State Hockey Championship!► Them, and a whole lot of friends recently jumped from Facebook to Twitter! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Being Ready for What’s Next► Don’t forget fundamentals – PLAN!► Always be measuring your efforts► Resources to Stay Ahead of the Game Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registrationTwitter company Become a thought Post multiple timespage leader, provide daily; share support marketing-related news; active listeningYouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successesPinterest? Drive website traffic! Create boards to highlight portfolio work Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution Step 2: Business, Service, Solution Goal Step 3: Where Is the Audience Cyclically? Step 4: How Does the Audience Use Social Media? Step 5: The One Thing Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the money Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Tools for Measuring Effectiveness Link Shorteners  iLink.Me  TinyURL.com Google Analytics  Website Insights  LinkedIn, Facebook, Twitter, YouTube Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Tools for Listening Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Social Media: Steps to Success► Create a Strategy (PLAN)► EXECUTE Remember Execution TRUMPS► Measure Strategy Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • MOBILE: REACHING CONSUMERSON THE GO Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Section Overview► Mobile Websites► Making Print Interactive► Location-Based Marketing Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Mobile Internet Usage: Twice forImportance! Source: Morgan Stanley Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Think About Your Website Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • What Do You Need? A Mobile Website What Should Be Mobile-Optimized? Websites, landing pages, registration pages, surveys, feedback forms, profile pages, and more! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Make Print Interactive: QR Codes Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • QR Codes Make Gardens Grow Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • QR Codes to VOC Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • QR Codes on Direct Mail Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • What’s Next? NFC Watch the video: http://ilnk.me/NFCLondon Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Location-Based Marketing Huffington Post: March 10th, 2012 Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Why Use Location-Based Marketing?► Initiate word-of-mouth marketing► Increase awareness of your social networking profiles► Deepen relationship with customers and prospects Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • How One Small-Business Uses It Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Using Location-Based Marketing toDrive Sales Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Many Options for Engaging AroundLocation Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • FINAL THOUGHTS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Getting the Most out of Social & Mobile► They are hot, but with major staying power!► They are evolving rapidly – be on your toes.► To succeed, marketing fundamentals still apply. Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 3 Takeaways► Hire the right person or outsource your marketing needs► Write a plan – Social and Mobile► Get started with inbound marketing► Think Mobile Audience NOW! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  • Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • THANK YOU! Have a great day. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments?Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com