QR Codes in the Marketing MixPresentation Transcript
QR Codes in the Marketing Mix John Foley, Jr. 9/22/2011 Congressional Country Club
John Foley, Jr.
Grow Socially, Inc – Support Services
Online Marketing/Social Media
Plan, Manage, Execute and Measure
interlinkONE – Software (SaaS)
Enterprise Marketing Management Software
Plan, build, manage, execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)keting!
Before I Begin … @johnfoleyjr ON!
What’s on the Agenda
QR Codes – Why Should We Care?
Creation and Design
Best Practices for Implementation
Answers to Common Questions
Sample, Multi-Channel Campaign March Seminar Email SMS / Text Print Invitation Email Invitation Text Direct Mail Invitation PURL / Response Page Reply Text PURL / Response Page QRCODE - Week Follow-Up - Reminder Email Reminder Text Reminder Direct Mailer PURL / Response Page Reply Text PURL / Response Page Call Center Measuring Response Rates Email vs. Text vs. Print 22% You’re Invited! 6% Win a FREE gift! 47% Check out our March Seminar 25% Are you interested in attending? Measuring Subject Lines
QR Codes: Why Should We Care?
Results of USPS Promotion
“ Nearly one third of all Standard Mail in the past two months contained a QR code”
July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone. 68% of smartphone owners access the internet/email on their handheld daily. Source: Pew Internet research and American life Project
Knowledge is Spreading
“ Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
Meet the QR Code 4296 7089
Proprietary vs Non-Proprietary
Year of Birth = 1994 Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
QR = “Quick Response”
Applications for Scanning
Solution in Action Magazines
Solution in Action
QR Codes: Creation & Design
What To Look for In a Creator
Can you change the URL?
Does the solution shorten the URL?
Measurement and Tracking?
QR Options Other than URLs
Simple vs. Complex
Not Every Pixel is Needed
Insert A Logo http://ilnk.me/QRLogo
Color Choice Options
Contrast is key!
Test, test, test!
Use of Color, Logo, & Pattern Tips on how to do this: http://ilnk.me/QRPattern
Important! Include Padding
Super-Sized for Buildings & Billboards
Business Card Size
Custom QR Codes
Best Practices for Implementing
Shorten the URL!
Provide Clear Directions
Mobilize Your Content!
Mobile Needs… Inquiry Forms Social Integration Easy to See & Click
Ask – Why Would You Scan?
Provide Directions / Map
Click-to-Call or Click-to-SMS
To Easily Learn Important Details
To Opt-In for More Information
Track, Measure, Test
Track, Measure, Test
QR Codes Make Gardens Grow
Interactive Print Leads to Tips
QR Codes to VOC
QR Codes on Direct Mail
QR Codes for Feedback
QR Codes for Social Traffic
QR Codes on a Blog Yes, epic posts do get printed.
Inside the Mall
Advanced QRCode features
Bulk/PURLs QR Codes (cont.) QReateAndTrack.com
How to Create a Mobile Website
Third Party Services
Mobile Website Building Applications
Mobile CMS: Product Features What to look for?
Easily Build Mobile Websites
Templates For Different Needs
Easy to Use Admin Features
Color Scheme/Picker Options
For surveys, inquiries, lead generation, registrations, etc.
Specify response routing information for each form