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Printapalooza: Part 2: Online Marketing, Social Media, and Mobile - What Printers Need to Know
 

Printapalooza: Part 2: Online Marketing, Social Media, and Mobile - What Printers Need to Know

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In this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. shares content for companies in the print industry to help them grow their business. ...

In this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. shares content for companies in the print industry to help them grow their business.

During these slides, John covers online marketing (including social media, SEO, website lead generation) and mobile marketing (including QR Codes, mobile websites, and more).

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  • Measurement, revising, repeating Develop a Vision and Business PlanDevelop the Organization ChartCreate a Marketing Strategy and PlanCreate Sales Strategy and PlanOperational PlanFinance – pro forma financial statementsEducate Internally and ExternallyConsistently Self-PromoteExecuteMeasure
  • S
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
  • If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?
  • This is recent research from Edison.90% of smartphone owners take their phone with them at least most of the time!This opens our mind up to possibilities to reach them --- SMS, QR, email, mobile search, mobile ads, etc.
  • Katie- we’ve identified 5 or 6 keys to succeeding with QR Codes and the mobile web, and we would like to quickly share them with you
  • Katie- you always want to think of the end user who will be scanning the QR Code. -in this example Mary, who is a local real estate agent as well as a customer of ours, placed a QR Code on the sign hanging in front of an available property-Mary definitely took the time and thought about who the end user would be. In this case the end user would be potential buyers driving or walking by the property. You can see that she made sure that the Code was large enough to be scanned by someone driving or walking by, and she also provided instructions on how to scan the QR Code. The Code then pointed to a mobile optimized website which included pertinent information for a potential buyer, such as the listing price, square footage, video of the what the inside of the property looked like, etc. -If you were the person walking by this property, you would not want the QR Code to go to Mary’s full website, where you would have to search for this specific property. So best practice would be to always think of the end user and the experience you would like them to have when scanning the Code.
  • Katie- you should shorten all of your URLs before creating a Code with them. You can see in the left image we created a QR Code with a long URL. This Code has a lot of black pixels included in it, which can make it difficult for some QR Code readers to scan. In the right image we too the same URL and shortened it. You can see that the Code has far less pixels in it, and it will be much easier to scan on a mobile device.-Some QR Code generators will automatically shorten your URL, but you can also use a tool such as Bit.Ly or ilnk.me to do that.Jason- “David, in terms of selling, have you seen that customers were interested in shortening their URLs?”
  • Katie- you should include an incentive and instructions, or people won’t even scan the QR CodeEven if someone knows what a QR Code is, and they don’t need the instructions, they are not going to scan the Code unless there is an incentive to do so.Jason- need an incentive with all marketing, for example no one is going to click on the link in an email blast unless you have given them the incentive to do so
  • Katie- have your Codes point to mobile optimized content-couple examples from different industries
  • Katie- With anything you do in marketing, you want to and should measure the success of your efforts. Some of the things an application such as QR&T or iFlyMobi can measure are: the time and date of a scan, info. on the mobile device and browser used to scan the Code, and an IP Address.- You can also do other things to help measure your efforts. For example, you could build a form in iFlyMobi or have a Code point to a LP you have built. Then people can scan your Code and provide you with personal information as well as answer any questions that you might ask.-As our CEO, John Foley Jr., whom I am sure many of you know, often says, “If you can’t measure it, don’t do it!”Jason- “Katie, have you seen any other creative ways people are tracking the QR Codes on their printed material?”Katie- 5 unique Codes in 5 different magazines example
  • Katie- We thought this chart was very interesting and helpful in regards to where you are placing your QR Codes. You can see that the largest percentage of scans came from QR Codes printed on magazines and newspapers and product packaging.Jason- “David, do you have any experiences that would support the findings in this chart?”David- packaging examples
  • The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to restaurants for use in refining future marketing efforts ---RESULTS---Patrons of participating restaurants were given printed cards encouraging them to visit the campaign microsite to provide their feedback. Of the total unique visits (137) to the campaign landing pages, 31% were accessed via the use of QR codes and 69% were accessed via a custom URLOf the total completed responses (108), 24% were via QR codes
  • Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them  Juuuuuust kidding.
  • Here’s how they’ve used QR Codes… on their cash register… People scan this QR Code, and they are sent to a landign page that lets them subscribe for their newsletter.Also, there are other QR Codes that give people something to do while they’re waiting for their order.
  • Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
  • Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
  • If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.“Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
  • Jason-….-”David, what are some factors you had to consider when building mobile optimized websites?”David- time (iFlyMobi vs. plugins/programming)
  • Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
  • Jason- you have used best practices and thought about the user
  • Jason- who is coming to your website and why?You want to focus on these individuals.Example: someone on the go, who would view your site on the weekend…
  • Jason- registration for an event, white paper download, …-“David, what are some examples of how you built and used Forms for your customers?”David- internally for job specs, iPad download at conference,…
  • Jason- ….-“David, were there an additional ways you were able to make money with selling QR Codes?”David- selling the QR Codes as a value added service, custom QR CodesKatie- In terms of creating things like custom QR Codes, we have experts here who have created step by step Blogs, videos, and tutorials for you. So by all means please reference our sites, and especially the Blog sections of our sites, because we are providing you with the information you need to do things such as embed a logo in a QR Code.
  • Jason- there are certainly disadvantages and advantages to everything. For example, the disadvantage of mobile websites is that you cannot view Flash on a mobile device. However, there are advantages such as the ability to build forms and gather data, as well as click-to-call, text and email features.-”David, what are some ways you tried to educate yourself in order to be able to sell QR Codes and mobile websites?”David- look for examples online, see how others are using them, read news sites such as Mobile Marketer (http://www.mobilemarketer.com/)
  • David- lunch and learn example- Reiterate that mobile marketing does not take away from your print business
  • Your customers need mobile websites!
  • Add this to your other services.
  • Your current customers
  • Jason- …David- Sell additional printed Materials
  • There is not a silver bullet – Rome was not built in a dayPlan, Plan, PlanTreat it as if you were starting a new businessCreate a Solid Business PlanGet Marketing Expertise on your StaffTake advantage of existing customer relationshipsExamine trends that are affecting the verticals you serveSet Expectations that the Transformation will happenConstantly review and update marketing strategiesIncrease your self-promotional effortsMeasure

Printapalooza: Part 2: Online Marketing, Social Media, and Mobile - What Printers Need to Know Printapalooza: Part 2: Online Marketing, Social Media, and Mobile - What Printers Need to Know Presentation Transcript

  • It’s Time to Grow Your Business John Foley, Jr.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Intro: John Foley, Jr. • Grow Socially, Inc. – Support Services I love Mar(H)keting! – Online Marketing/Social Media – Plan, Manage, Execute and Measure • interlinkONE – Software (SAAS) – Enterprise Marketing Management Software – Plan, build, manage, execute and measure all marketing activitiesIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Keep Your Phone On! • Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJrIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Accolades • Jetsetter Status on FourSquare • Ranked #12 as a Top CMO on Twitter in 2012 • 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category • One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2012 • NAPL Soderstrom Society • MFSA - Luke Kaiser Education AwardIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • The Book  Strategies, Plans, Case Studies Campaign Ideas, and More.  A guide to help you grow your business! NewPathToProfit.comIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Today’s Overview • Using Social Media to Grow Your Business • SEO: Help People Find Your Website • Mobile: What You Need to Know and Do!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Key Takeaways from Yesterday  Soul Search  Business Plan Review  Marketing/Sales Plan  Find the Right Resources  Self PromotionIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Using Social Media to Grow Your BusinessIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Why Should We Care About Online Marketing? Because it can help our business grow!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Social Media Statistics 850 Million Users on Facebook 250 Million Tweets Sent Per Day 60+ Hours of Video Uploaded every minute 90 million users in 6 months 18 million users… and it’s addictive! NOTE: As of April 2012It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • However, don’t forget this… ► Social Media is really part of something much bigger... …Your overall marketing efforts! ► Specifically, inbound marketing.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What is Inbound Marketing? “Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.” http://en.wikipedia.org/wiki/Inbound_marketingIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Content: Essential to Inbound Marketing Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan and Integrated Multi-Channel Marketing Buyers Nurture Action – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $It’s Time to Grow Your Business Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113John Foley, Jr.| Grow Socially 2012 Email Support@GrowSocially.com
  • Inbound Goal: Drive INQUIRIES!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Why Should YOU Use Inbound Tactics?  It works!  Increase Awareness & Drive Inquiries  Reach More Customers & Prospects  Sell more things!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Results --- See Below 650 275It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Results: Thousands of InquiriesIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Results: Thousands of InquiriesIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Results: Prospects Raising Their Hand!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • CASE STUDIES FOR INSPIRATIONIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Can Inbound Marketing and Social Media Actually Help Service Providers? Let’s look at some Examples!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • H & H Graphics Group ► Lancaster, PA ► Provides mailing, fulfillment, print… and multi-channel marketing services!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Facebook Humanizing their brandCustom Background…with Value StatementsEngaging withCustomers, Vendors,Prospects It’s Time to Grow Your Business John Foley, Jr.| Grow Socially 2012
  • Videos That Tell Their StoryIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • CustomXM ► Little Rock, Arkansas ► Paul Strack - @PstrackIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Website: Engaging & SocialIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • CustomXM’s Tips for TwitterIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Social Media Creates ChatterIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practices for Twitter ► Actively participate & engage ► Share a variety of information! ► Be a thought leader, be yourself, show the human side of your business ► Review efforts & measure resultsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Printing Center USA ► Primarily an online printer ► Located in Montana ► Quite active on social mediaIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Twitter Activity is High!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Variety of Content in TweetsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Online VideoIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Email & Social IntegratedIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What do they have in common? ► They have a strategy and a plan! ► They produce a lot of content. ► Social media is integrated across multiple channels. ► They are committed! Time and energy. But it pays off!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • HOW YOU CAN FIND SOCIAL MEDIA SUCCESSIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Steps to Social Media Success ► Create a Strategy (PLAN) ► EXECUTE Remember Execution TRUMPS ► Measure StrategyIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan and Integrated Multi-Channel Marketing Buyers Nurture Action – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $It’s Time to Grow Your Business Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113John Foley, Jr.| Grow Socially 2012 Email Support@GrowSocially.com
  • Plan! Strategy before Tactics!  Step 1: Describe the Business, Service, Solution  Step 2: Business, Service, Solution Goal  Step 3: Where Is the Audience Cyclically?  Step 4: How Does the Audience Use Social Media?  Step 5: The One Thing  Step 6: How Will You Humanize the Brand  Step 7: Content Resource and Distribution Strategy  Step 8: How Will You Measure Success?It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Align Tactics with Goals Tactic Goal Key Steps Facebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registration Twitter company Become a thought Post multiple times page leader, provide daily; share support marketing-related news; active listening YouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successes Pinterest? Drive website traffic! Create boards to highlight portfolio workIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the moneyIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Tools for Measuring Effectiveness  Link Shorteners  iLink.Me  TinyURL.com  Google Analytics  Website  Insights  LinkedIn, Facebook, Twitter, YouTubeIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Here’s How Social Media Can Help YOU ► Build Awareness and Thought-Leadership ► Generate Inquiries and Qualified Leads ► Create Happy CustomersIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Build Awareness and Thought-Leadership ► Share relevant and helpful information. ► Have consistent branding across networks. ► Don’t just post your own news – engage!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Generating Inquiries and Leads ► How? ► Strategy and Planning ► Build, manage, execute, and measure campaigns ► Have an integrated, multi-channel mind-setIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups
  • Creating Happy Customers with Social Media ► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to ThemIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Getting Started… or Moving Forward ► What Social Networks Should You Be On? ► Being Ready for What’s Next ► Best Practices for Social Media CampaignsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Very Important: Know Your Audience ► Who Are They? ► Where Are They Cyclically? ► How Do They Use Social Media? ► What Networks Are They On?It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Markets to Target ► Groups that are very active on social media: ► Realtors / Real Estate Agents ► Non-Profits ► Consultants ► Marketing Directors (B-to-B and B-to-C) ► Groups like these and more need print help too!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Getting Your Sales Reps on Board ► Set the Example – If they see you participating, they’ll know it’s important! ► Provide training: Webinars, Consultants, Seminars, and more. ► Work with Marketing to create campaigns that generate leads from social media.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What’s Next? Cause it Changes Fast! ► Okay, yes. My boys won the Massachusetts State Hockey Championship! ► Them, and a whole lot of friends recently jumped from Facebook to Twitter!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Being Ready for What’s Next ► Don’t forget fundamentals – PLAN! ► Always be measuring your efforts ► Resources to Stay Ahead of the GameIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Be Committed ► Social Media often requires daily attention ► Prioritize: RELEVANT Content creation, listening, & engaging! ► Measure & AdjustIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • 3 Action Items ► Social Media: Strategize, Plan, and Align Tactics with Goals ► Increase commitment to promoting yourself! ► Devote time to creating content, sharing, and measuring its effectiveness.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • SEO: Help People Find Your WebsiteIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • By the Numbers: Google • 34,000 searches per second • 2 million per minute • 121 million per hour • 3 billion per day • 88 billion per month Source: http://searchengineland.comIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • SEO Best Practices • Keyword Usage • Content Rules! • Inbound Links • MobileIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Keyword Usage • Build a well-researched list of keywords • Incorporate in your content: – Page Titles (H1, H2 tags) – Website copy – Meta description – Image Names (Alt tags) • Use throughout all content distributionIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Content Rules! • Google rewards fresh content --- update your website regularly! • Create & provide content that informs, helps, and interests your audience! • Best way to do this: start blogging.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Inbound Links • You want: inbound links from high-authority sites (trusted, popular, PR, etc.) with relevant content. • How do you get them? – Create share-worthy & timely content! – Ask! Link-exchange – Increase PR strategy and effortsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Mobile • Smartphone ownership and mobile web viewing continues to rise! • Google is rewarding sites that have mobile websites in its AdWords programIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Items to Avoid • Buying Links • Over-using/forcing keywords – content should sound natural • Adding so much content that your page load-times suffer.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Don’t Forget! • Getting found is only half the battle…. … Optimize your landing pages and product/services pages to drive people down the sales funnel!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Mobile: What You Need to Know and Do!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • State of the Mobile WorldIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Stats – Mobile Fun
  • Stats – Mobile Fun
  • Stats – Mobile Fun
  • Smartphone Adoption 50% Smartphone AdoptionIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • We Are Addicted.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Mobile Internet Usage Source: Morgan StanleyIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What Does it All Mean? Mobile is Changing the Game… Are you keeping up?It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Steps for Mobile Success • QR Codes: The Keys to Success • Mobile Websites: Build and Engage • Strategies for Selling Mobile SolutionsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • QR Codes: The Keys to SuccessIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice: Think of the User!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice: Shorten the URLIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice: Provide IncentiveIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice: Mobilize!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice: Track & MeasureIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Where are people scanning Source of Scanned QR Code* June 2011 Source: comScore MobiLens QR Code Audience (000) % of QR Code Audience** Total Audience: Scanned QR 14,452 100.0% code with mobile phone Printed magazine or newspaper 7,138 49.4% Product packaging 5,101 35.3% Website on PC 3,957 27.4% Poster or flyer or kiosk 3,393 23.5% Business card or brochure 1,940 13.4% Storefront 1,850 12.8% TV 1,693 11.7%It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Example: Registration via Direct MailIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Case Study: CustomXM31% accessedlanding page viaQR Code.24% of thesubmissionscame via the QRcode.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • QR Codes Make Gardens GrowIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • QR Codes to User ReviewsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • QR Codes for Customer FeedbackIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What’s Next: NFCIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • What’s Next: NFC http://www.youtube.c om/watch?v=EdyIP7yq WJY&list=UUbPoxbWx Jp9z0mi8an3a3jw&ind ex=6&feature=plcpIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Mobile Websites: Build and EngageIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Think About Your* Website * Or your customer’s website!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Options for Building a Mobile Website • Web programming • Plugins • Partner with a service provider • Use a “mobile website builder” application Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Mobile Website Goals • Optimized To Fit • Easy to Read • Easy to Interact With • But Still Relevant And Useful!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice #1 • Know the Difference: Mobile-Ready vs. Mobile Optimized Mobile-Ready: – Responsive design – All content & links displayed on both versions of site Photo Credit: http://baymard.com/blog/trying-out-responsive-designIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Better Option: Mobile-Optimized • Build a dedicated site for the mobile audience. • Treat the needs of the “on-the-go” user differently than those of a desktop/laptop browser.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice #2 • Analyze Your Audience’s Needs – and Your Goals! Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice #3 • Content: Prioritize and Simplify Photo Credit: http://www.flickr.com/photos/nicmcphee/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Best Practice #4 • Include Simplified Forms to Generate LeadsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Bonus Tip • Provide Links to Your Desktop Website – Comfort with traditional view – Searching for in-depth infoIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Bonus Tip: Mobile & Email Are Growing! • Test your emails on mobile devices – for you and clients! • Test if the links/pages are mobile-optimized too Source: http://winfographics.com/post/22219297594/email-in-motion-mobile-is-leading-the-email-revolutionIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Strategies for Selling Mobile SolutionsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • How Do You Make $ on QR Codes?  Custom QR Code Design  Mobile Website Creation  Build a Database!  Reporting, Analyzing, Strategy  Put it in a Campaign!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Before You Start Selling… • Is your website mobile- optimized? • Smartphones for demos • Understand limitations & advantages. • Add “mobile marketing” to your business strategy and marketing plans!It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • How you can promote your mobile services • On your website • On your social networks • QR Codes on print • Email efforts • Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Sales Opportunity #1 • QR Codes need mobile sites! There are plenty without.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Sales Opportunity #2 • Any printed piece with a URL that may reach the growing mobile audience.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Sales Opportunity #3 • Any customer that has a website that is not mobile- optimized.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Sales Opportunity #4 • Shelf-Talkers & Table TentsIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Final Thoughts on Mobile • Mobile is not just hot, it’s here to stay. • No matter what response channel we use, best practices still apply. • There is money to be made in mobile today.It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Final Takeaways and Q & AIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Final Takeaways • Set • Plan, Plan, Plan Expectations • Get Marketing Expertise • Constantly on Staff Review • Self • Get Close with Promote Customers • MeasureIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • The Book  Strategies, Plans, Case Studies Campaign Ideas, and More.  A guide to help you grow your business! NewPathToProfit.comIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • Q & A / Contact Me!: http://ilink.me/JRIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • iFlyMobi.com
  • Learn More ► http://interlinkONE.com ► http://GrowSocially.com ► http://QReateAndTrack.com ► http://iFlyMobi.comIt’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012
  • It’s Time to Grow Your BusinessJohn Foley, Jr.| Grow Socially 2012