Marketing Workshop: May 2011: Part 2 of 4 (Mobile)

by interlinkONE on May 13, 2011

279 views

On May 5th, 2011, interlinkONE's CEO John Foley, Jr. conducted a marketing workshop in Chicago, Illinois. He covered a number of topics -- including multi-channel campaigns, mobile, QR Codes, social media, and more.

In this section of the workshop, John Foley focused on mobile marketing --- including QR Codes, SMS/Text-Messaging, NFC, and more.

Less

1 Embed 34

http://interlinkone.com

Statistics

Favorites: 0
Downloads: 2
Comments: 0
Embed Views: 34
Views on SlideShare: 245
Total Views: 279

Marketing Workshop: May 2011: Part 2 of 4 (Mobile) — Presentation Transcript

by John Foley, Jr. May 5 th , 2011

John Foley, Jr.

Grow Socially, Inc – Support Services

Online Marketing/Social Media

Plan, Manage, Execute and Measure

interlinkONE – Software (SaaS)

Enterprise Marketing Management Software

Plan, build, manage, execute and measure all marketing activities

I love Mar(H)keting!

Before I Begin … @johnfoleyjr

THE GROWING WORLD OF MOBILE MARKETING AND SMART PHONES

First… Why Mobile?

The Mobile Movement http://www.youtube.com/watch?v=CjUcq_E4I-s

MEET THE QR CODE – AND OTHER 2D BARCODES

The QR Code

QR Code Resources

QRConnect.com

QReateandTrack.com

iFlyMobi.com

QR = “Quick Response”

What the QR Code Contains

What You Need to Scan

Applications to Scan

Digital Watermarks

Augmented Reality Image Source: http://www.jeffreydonenfeld.com

QR: DESIGN AND CREATION OPTIONS

Simple vs. Complex

Not Every Pixel is Needed

Insert A Logo!

Color Choice Options

Contrast is key!

Test, test, test!

Use of Color, Logo, & Pattern

Building-Size!

Business Card Size

Soften Hard Edges w/ Round Corners

Use Colors to Match Your Theme

BEST PRACTICES FOR USING QR CODES TO MAKE PRINT INTERACTIVE

Shorten the URL!

Mobilize Your Content!

Don’t Forget Fundamentals

Provide a clear call-to-action

Give a compelling reason to scan

Offer alternative response mechanisms

Know your audience!

Set Realistic Expectations

THE POWER OF THE TEXT MESSAGE – USING SMS

SMS/Text Outbound

6.1 trillion messages sent in 2010!

News Alerts

Product Info

Contests

Deals

SMS/Text - Inbound

WHAT CAN BE MEASURED

Measure

How many scans?

Scan activity by hour/day/week

Which devices are scanning?

Effectiveness in the whole campaign?

Who scanned? (from personalized URLs)

Which print advertisements are working?

Did they respond to your call to action?

Measuring QR Codes

Measuring QR Codes (cont.)

SMS/Texting

How many reached

How many clicked

How many replied (with a Shortcode)

How many bounced

CASE STUDIES AND INSPIRATION

QR Codes on Signs

QR Codes on Posters

QR Codes on Mailers

Signs and Riders

Print Advertisements

Outdoor Signs

Wall Paneling

In Video Games Homefront: 30,000 scans in two days!

Takeaways

Mobile Marketing is in play!

QR Codes help you reach the mobile audience

SMS/Text Can Help you spread your message

Integrate

Test

Measure

THANK YOU! Q & A / Contact Me! http://ilink.me/JR slideshare.net – search growsocially

Marketing Workshop: May 2011: Part 2 of 4 (Mobile)

by interlinkONE on May 13, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 34

Statistics

Marketing Workshop: May 2011: Part 2 of 4 (Mobile) — Presentation Transcript