Integrating Print in a Multi-Channel World

Integrating Print in aMulti-Channel World Presented by John Foley Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Accolades• Jetsetter Status on FourSquare• Ranked #14 #12 as a Top CMO on Twitter in 2011• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50• NAPL Soderstrom Society 2010• MFSA - Luke Kaiser Education award 2011 Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Today► Mobile and Social are Huge and Growing► Print Still Has a Place… I’ll show you! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Integrating Print► Mobile Marketing► Social Networks► Multi-Channel Efforts Photo Credit: http://www.flickr.com/photos/rpenalozan/5170104100/sizes/m/in/photostream/ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Use: Registration via Direct Mail► Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Case Study: CustomXM31% accessedlanding page viaQR Code.24% of thesubmissionscame via the QRcode. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

And… You Can Customize The Look How? Go to: http://ilnk.me/QRPattern Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Create Awareness & Drive Traffic► More and more noise is happening online.► Print can help people cut through the clutter to find your online message. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Print for Mobile/Social Print can increase success of location-based promotions and other mobile/social opportunities. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Case Study: Generation Smile► Small Business► Well-Known in the Community► Needs to Grow! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Results (On-Going)► Increased the # of fans► Increased engagement on their content► Refreshed view in the community Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Multi-Channel Campaign March Seminar Measuring Response Rates Email SMS / Text Print Direct MailInvitation Email Invitation Text Invitation Email vs. Text vs. Print PURL PURL Reply Text Call Center/ Response Page / Response Page Measuring Subject Lines - Week Follow-Up - 22% You’re Invited! Reminder Direct 6% Win a FREE gift!Reminder Email Reminder Text Mailer 47% Check out our March Seminar PURL Reply Text PURL Call Center 25% Are you interested in attending?/ Response Page / Response Page Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

3 Takeaways► QR Codes: best way to integrate print + mobile today.► Social Media = Use print to drive traffic► Strategy Will Create On-Going Opportunities Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

interlinkONE’s Software► Learn more at http://interlinkONE.com► Or call our VP of Sales, Karen Sheehey: 978-694-9992 Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

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Integrating Print in a Multi-Channel World

by interlinkONE on Jan 25, 2012

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Integrating Print in a Multi-Channel World — Presentation Transcript