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Integrating Print in aMulti-Channel World                                                             Presented by John Fo...
John Foley, Jr.                                                                                            I love      ...
Accolades•   Jetsetter Status on FourSquare•   Ranked #14 #12 as a Top CMO on Twitter in 2011•   2nd runner up for this ye...
Who We Are►     ►     ►►     ►     ►                                                                       Questions or Co...
Today►   Mobile and Social are Huge and Growing►   Print Still Has a Place… I’ll show you!                                ...
Integrating Print►   Mobile Marketing►   Social Networks►   Multi-Channel Efforts                                         ...
PRINT + MOBILE                                                                   Questions or Comments?       Copyright © ...
QR Codes                                                                       Questions or Comments?           Copyright ...
Why QR Codes?                                                                                           Questions or Comme...
Proprietary vs. Non- Proprietary                                                                     Questions or Comments...
QR = “Quick Response”                                                                    Questions or Comments?        Cop...
Use: Registration via Direct Mail►       Quote from 9/1: “Nearly one third of all Standard        Mail in the past two mon...
Case Study: CustomXM31% accessedlanding page viaQR Code.24% of thesubmissionscame via the QRcode.                         ...
Shorten the URL!                                                                     Questions or Comments?         Copyri...
Provide Clear Directions                                                                     Questions or Comments?       ...
Mobilize Your Content                                                                     Questions or Comments?         C...
Include Padding                                                                     Questions or Comments?         Copyrig...
Track, Measure, Test                                                                     Questions or Comments?         Co...
And… You Can Customize The Look      How? Go to: http://ilnk.me/QRPattern                                                 ...
Want More?                      TheQRToolKit.com                                                                   Questio...
SOCIAL NETWORKS                                                                  Questions or Comments?      Copyright © 2...
Create Awareness & Drive Traffic►   More and more noise    is happening online.►   Print can help people    cut through th...
Print for Mobile/Social                                                               Print can increase success          ...
Case Study: Generation Smile►   Small Business►   Well-Known in the Community►   Needs to Grow!                           ...
They Built It…Would People Come?                                                                    Questions or Comments?...
Printed Signs toDrive Traffic                                                                       Questions or Comments?...
Created Handout Cards                                                                    Questions or Comments?        Cop...
Results (On-Going)►   Increased the # of fans►   Increased engagement on their content►   Refreshed view in the community ...
Create Awarenessof Personal Profiles                                                                      Questions or Com...
MULTI-CHANNEL EFFORTS                                                                 Questions or Comments?     Copyright...
In a Marketing Campaign“More thanOne-and-Done”                                                                      Questi...
Multi-Channel Campaign                      March Seminar                                                                 ...
Questions or Comments?Copyright © 2011 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113                    ...
3 Takeaways►   QR Codes: best way to integrate print + mobile    today.►   Social Media = Use print to drive traffic►   St...
Q & A / Contact Me!: http://ilink.me/JR                                                                           Scan It!...
interlinkONE’s Software►   Learn more at http://interlinkONE.com►   Or call our VP of Sales, Karen Sheehey:    978-694-999...
THANK YOU                                                                  Questions or Comments?      Copyright © 2011 Gr...
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Integrating Print in a Multi-Channel World

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interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2011 Print Delivers event in Boston.

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  • So.. Real quick! Who are we?Two companies. interlinkONE and Grow Socially. One provides marketing software, one provides marketing services.If you want tolearn more, you can absoltuely visit our websites.But we will also be at Graph Expo!!!
  • Forty percent of mobile consumers over 18 in the U.S. now have smartphones, according to July 2011 data from Nielsen. Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple’s iOS is in second place, with 28 percent.
  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to restaurants for use in refining future marketing efforts ---RESULTS---Patrons of participating restaurants were given printed cards encouraging them to visit the campaign microsite to provide their feedback. Of the total unique visits (137) to the campaign landing pages, 31% were accessed via the use of QR codes and 69% were accessed via a custom URLOf the total completed responses (108), 24% were via QR codes
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
  • We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • Any Boston Celtics fans?When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
  • Some of you might already have this.. But if not, go to TheQRToolkit.comIt’s a free QR Code Success Tool Kit… has white papers, videos, case studies, how to guides, and more.
  • The biggest thing we can do is not just focus on one channel.Try to find the best ways to use eveything at our disposal. Don’t just get the business of printing the postcard, or sending the email.That one and done approach will not help anyone, you or the marketer.Find ways to develop cycles, solutions. Use cross-media approaches.If someone wants you to do a postcard, then recommend how effective it might be if an email is sent on the day a postcard is sent and that text message is sent thanking them for responding.Make sure people incorporate mulitple response mechanisms on their printed piece. Some might want to call, some might want go on the website, some might want to go on Facebook.
  • Seminar Printed piece with PURLThey respond to website - event registrationEmail non-responders with link to event registration siteEmail confirmationPrint seminar attendee packetsRegistration list & packets provided to clientPost seminar email evaluation web event formRoute leads to sales repsSeminar ROI reporting
  • Transcript of "Integrating Print in a Multi-Channel World"

    1. 1. Integrating Print in aMulti-Channel World Presented by John Foley Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    2. 2. John Foley, Jr.  I love  Mar(H)keting!   Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    3. 3. Accolades• Jetsetter Status on FourSquare• Ranked #14 #12 as a Top CMO on Twitter in 2011• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50• NAPL Soderstrom Society 2010• MFSA - Luke Kaiser Education award 2011 Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    4. 4. Who We Are► ► ►► ► ► Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    5. 5. Today► Mobile and Social are Huge and Growing► Print Still Has a Place… I’ll show you! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    6. 6. Integrating Print► Mobile Marketing► Social Networks► Multi-Channel Efforts Photo Credit: http://www.flickr.com/photos/rpenalozan/5170104100/sizes/m/in/photostream/ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    7. 7. PRINT + MOBILE Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    8. 8. QR Codes Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    9. 9. Why QR Codes? Questions or Comments? Copyright © 2011 Grow Socially, Inc.http://blog.nielsen.com/nielsenwire/?p=28790 All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    10. 10. Proprietary vs. Non- Proprietary Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    11. 11. QR = “Quick Response” Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    12. 12. Use: Registration via Direct Mail► Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/ Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    13. 13. Case Study: CustomXM31% accessedlanding page viaQR Code.24% of thesubmissionscame via the QRcode. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    14. 14. Shorten the URL! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    15. 15. Provide Clear Directions Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    16. 16. Mobilize Your Content Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    17. 17. Include Padding Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    18. 18. Track, Measure, Test Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    19. 19. And… You Can Customize The Look How? Go to: http://ilnk.me/QRPattern Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    20. 20. Want More? TheQRToolKit.com Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    21. 21. SOCIAL NETWORKS Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    22. 22. Create Awareness & Drive Traffic► More and more noise is happening online.► Print can help people cut through the clutter to find your online message. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    23. 23. Print for Mobile/Social Print can increase success of location-based promotions and other mobile/social opportunities. Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    24. 24. Case Study: Generation Smile► Small Business► Well-Known in the Community► Needs to Grow! Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    25. 25. They Built It…Would People Come? Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    26. 26. Printed Signs toDrive Traffic Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    27. 27. Created Handout Cards Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    28. 28. Results (On-Going)► Increased the # of fans► Increased engagement on their content► Refreshed view in the community Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    29. 29. Create Awarenessof Personal Profiles Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    30. 30. MULTI-CHANNEL EFFORTS Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    31. 31. In a Marketing Campaign“More thanOne-and-Done” Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    32. 32. Multi-Channel Campaign March Seminar Measuring Response Rates Email SMS / Text Print Direct MailInvitation Email Invitation Text Invitation Email vs. Text vs. Print PURL PURL Reply Text Call Center/ Response Page / Response Page Measuring Subject Lines - Week Follow-Up - 22% You’re Invited! Reminder Direct 6% Win a FREE gift!Reminder Email Reminder Text Mailer 47% Check out our March Seminar PURL Reply Text PURL Call Center 25% Are you interested in attending?/ Response Page / Response Page Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    33. 33. Questions or Comments?Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    34. 34. 3 Takeaways► QR Codes: best way to integrate print + mobile today.► Social Media = Use print to drive traffic► Strategy Will Create On-Going Opportunities Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    35. 35. Q & A / Contact Me!: http://ilink.me/JR Scan It! iFlyMobi.com Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    36. 36. interlinkONE’s Software► Learn more at http://interlinkONE.com► Or call our VP of Sales, Karen Sheehey: 978-694-9992 Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
    37. 37. THANK YOU Questions or Comments? Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
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