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Webinar: How Social Media Can                                Help You Grow Your Print BusinessHow Social Media Can Help Yo...
Intro: Who We Are►     Grow Socially, Inc. – Support Services       ► Online Marketing/Social Media       ► Plan, Manage, ...
Special Presenter: David Platz                                                               (978) 729-8195               ...
Quick Plug: The Book!                                                Strategies, Plans, Case                             ...
Today’s Overview►     The Marketing Landscape►     Case Studies For Inspiration►     How YOU Can Find      Social Media Su...
THE MARKETING LANDSCAPEHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Marketing Used to Be “Easier”!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Inbound Marketing: Game-Changer    Social Media, Websites, SEO!How Social Media Can Help You Grow Your Print BusinessGrow ...
Social Media Statistics                     900 Million Users on Facebook                     250 Million Tweets Sent Per ...
However, don’t forget this…►   Social Media is really part of something    much bigger...    …Your overall marketing effor...
What is Inbound Marketing?“Inbound marketing isa marketing strategy that focuseson attracting prospectivecustomers by offe...
Content: Essential to Inbound Marketing                                    Source: http://mashable.com/2011/10/30/inbound-...
Inbound Goal: Drive INQUIRIES!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Why Should YOU Use Inbound Tactics?     It works!     Increase Awareness & Drive Inquiries     Reach More Customers & P...
CASE STUDIES FOR INSPIRATIONHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Can Those Tools Actually Help                      Service Providers?                     Let’s look at Some Examples!How ...
QuickLabel SystemsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
QuickLabel Systems on PinterestHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
H & H Graphics Group►     Lancaster, PA►     Provides mailing, fulfillment, print… and      multi-channel marketing servic...
FacebookHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Videos That Tell Their StoryHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
CustomXM►     Little Rock, Arkansas►     Paul Strack - @PstrackHow Social Media Can Help You Grow Your Print BusinessGrow ...
Website: Engaging & SocialHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
CustomXM’s Tips for TwitterHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Social Media Creates ChatterHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Best Practices for Twitter►     Actively participate & engage►     Share a variety of information!►     Be a thought leade...
Printing Center USA►     Primarily an online printer►     Located in Montana►     Quite active on social mediaHow Social M...
Twitter Activity is High!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Variety of Content in TweetsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Online VideoHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Email & Social IntegratedHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Mojave Copy & PrintingHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Rescigno’s Marketing ConnectionsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
What do they have in common?►     They have a strategy and a plan!►     They produce a lot of content.►     Social media i...
HOW YOU CAN FIND    SOCIAL MEDIA SUCCESSHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
Steps to Social Media Success►     Create a Strategy (PLAN)►     EXECUTE                                                  ...
Get Noticed                                      Optimize / Social Friendly                                               ...
Plan! Strategy before Tactics!    Step 1: Describe the Business, Service, Solution    Step 2: Business, Service, Solutio...
Align Tactics with Goals Tactic                     Goal                         Key Steps Facebook Fan page          Incr...
How to Measure Success?       ►   Site Traffic       ►   Downloads       ►   eNewsletter Sign-Ups       ►   Blog Comments ...
Tools for Measuring Effectiveness    Link Shorteners          iLink.Me          Bit.ly    Google Analytics          W...
Here’s How Social Media Can Help YOU►     Build Awareness and Thought-Leadership►     Generate Inquiries and Qualified Lea...
Build Awareness and Thought-Leadership►     Share relevant and helpful information.►     Have consistent branding across n...
Generating Inquiries and Leads                                      COMPANY                                       WEBSITE ...
Creating Happy Customers with Social Media►     How?        ►    Reward Your Socially-Engaged Fans        ►    Be an Activ...
Very Important: Know Your Audience►     Who Are They?►     Where Are They      Cyclically?►     How Do They Use      Socia...
Being Ready for What’s Next►     Don’t forget fundamentals – PLAN!►     Always be measuring your efforts►     Resources to...
Be Committed►     Social Media often      requires daily      attention►     Prioritize: RELEVANT      Content creation,  ...
3 Action Items►     Social Media: Strategize, Plan, and Align Tactics with      Goals►     Increase commitment to promotin...
Want to learn more?                                                               (978) 729-8195                          ...
THANK YOU!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
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How Social Media Can Help You Grow Your Tag and Label Printing Business

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During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!

David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.

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  • S
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
  • If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?
  • Transcript of "How Social Media Can Help You Grow Your Tag and Label Printing Business"

    1. 1. Webinar: How Social Media Can Help You Grow Your Print BusinessHow Social Media Can Help You Grow Your Print Business May 23rd 2012Grow Socially 2012
    2. 2. Intro: Who We Are► Grow Socially, Inc. – Support Services ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activitiesHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    3. 3. Special Presenter: David Platz (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.comHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    4. 4. Quick Plug: The Book!  Strategies, Plans, Case Studies, Campaign Ideas  A guide to help you grow your business!  By John Foley, Jr. NewPathToProfit.comHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    5. 5. Today’s Overview► The Marketing Landscape► Case Studies For Inspiration► How YOU Can Find Social Media SuccessHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    6. 6. THE MARKETING LANDSCAPEHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    7. 7. Marketing Used to Be “Easier”!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    8. 8. Inbound Marketing: Game-Changer Social Media, Websites, SEO!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    9. 9. Social Media Statistics 900 Million Users on Facebook 250 Million Tweets Sent Per Day 72+ Hours of Video Uploaded every minute 90 million users in 6 months 18 million users… and it’s addictive! NOTE: As of April 2012How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    10. 10. However, don’t forget this…► Social Media is really part of something much bigger... …Your overall marketing efforts!► Specifically, inbound marketing.How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    11. 11. What is Inbound Marketing?“Inbound marketing isa marketing strategy that focuseson attracting prospectivecustomers by offering usefulinformation.” http://en.wikipedia.org/wiki/Inbound_marketingHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    12. 12. Content: Essential to Inbound Marketing Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    13. 13. Inbound Goal: Drive INQUIRIES!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    14. 14. Why Should YOU Use Inbound Tactics? It works! Increase Awareness & Drive Inquiries Reach More Customers & Prospects Sell more things! How Social Media Can Help You Grow Your Print Business Grow Socially 2012
    15. 15. CASE STUDIES FOR INSPIRATIONHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    16. 16. Can Those Tools Actually Help Service Providers? Let’s look at Some Examples!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    17. 17. QuickLabel SystemsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    18. 18. QuickLabel Systems on PinterestHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    19. 19. H & H Graphics Group► Lancaster, PA► Provides mailing, fulfillment, print… and multi-channel marketing services!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    20. 20. FacebookHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    21. 21. Videos That Tell Their StoryHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    22. 22. CustomXM► Little Rock, Arkansas► Paul Strack - @PstrackHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    23. 23. Website: Engaging & SocialHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    24. 24. CustomXM’s Tips for TwitterHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    25. 25. Social Media Creates ChatterHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    26. 26. Best Practices for Twitter► Actively participate & engage► Share a variety of information!► Be a thought leader, be yourself, show the human side of your business► Review efforts & measure resultsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    27. 27. Printing Center USA► Primarily an online printer► Located in Montana► Quite active on social mediaHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    28. 28. Twitter Activity is High!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    29. 29. Variety of Content in TweetsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    30. 30. Online VideoHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    31. 31. Email & Social IntegratedHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    32. 32. Mojave Copy & PrintingHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    33. 33. Rescigno’s Marketing ConnectionsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    34. 34. What do they have in common?► They have a strategy and a plan!► They produce a lot of content.► Social media is integrated across multiple channels.► They are committed! Time and energy. But it pays off!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    35. 35. HOW YOU CAN FIND SOCIAL MEDIA SUCCESSHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    36. 36. Steps to Social Media Success► Create a Strategy (PLAN)► EXECUTE Remember Execution TRUMPS► Measure StrategyHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    37. 37. Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan and Integrated Multi-Channel Marketing Buyers NurtureAction – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ How Social Media Can Help You Grow Your Print Business Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113 Email Support@GrowSocially.com Grow Socially 2012
    38. 38. Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution Step 2: Business, Service, Solution Goal Step 3: Where Is the Audience Cyclically? Step 4: How Does the Audience Use Social Media? Step 5: The One Thing Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success?How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    39. 39. Align Tactics with Goals Tactic Goal Key Steps Facebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registration Twitter company Become a thought Post multiple times page leader, provide daily; share support marketing-related news; active listening YouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successes Pinterest? Drive website traffic! Create boards to highlight portfolio workHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    40. 40. How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the moneyHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    41. 41. Tools for Measuring Effectiveness Link Shorteners  iLink.Me  Bit.ly Google Analytics  Website Insights  LinkedIn, Facebook, Twitter, YouTubeHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    42. 42. Here’s How Social Media Can Help YOU► Build Awareness and Thought-Leadership► Generate Inquiries and Qualified Leads► Create Happy CustomersHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    43. 43. Build Awareness and Thought-Leadership► Share relevant and helpful information.► Have consistent branding across networks.► Don’t just post your own news – engage!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    44. 44. Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-UpsHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    45. 45. Creating Happy Customers with Social Media► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to ThemHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    46. 46. Very Important: Know Your Audience► Who Are They?► Where Are They Cyclically?► How Do They Use Social Media?► What Networks Are They On?How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    47. 47. Being Ready for What’s Next► Don’t forget fundamentals – PLAN!► Always be measuring your efforts► Resources to Stay Ahead of the GameHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    48. 48. Be Committed► Social Media often requires daily attention► Prioritize: RELEVANT Content creation, listening, & engaging!► Measure & AdjustHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    49. 49. 3 Action Items► Social Media: Strategize, Plan, and Align Tactics with Goals► Increase commitment to promoting yourself!► Devote time to creating content, sharing, and measuring its effectiveness.How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    50. 50. Want to learn more? (978) 729-8195 davidp@growsocially.com Twitter.com/DavidPlatz Facebook.com/davidplatz1 Linkedin.com/in/davidplatz http://www.growsocially.comHow Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
    51. 51. THANK YOU!How Social Media Can Help You Grow Your Print BusinessGrow Socially 2012
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