Growing Your Business with Social Media
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Growing Your Business with Social Media

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interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City. ...

interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.

During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.

Attendees were able to:

- Understand how your target audience communicates in the various channels and how getting noticed is most important.

- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.

- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.

- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.

- Learn best practices for social networking, SEO, and website design.

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  • Grow Socially, Inc. – Support ServicesOnline Marketing/Social MediaPlan, Manage, Execute and MeasureinterlinkONE – Software (SaaS)Enterprise Marketing Management SoftwarePlan, build, manage, execute and measure all marketing activities
  • During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
  • In the past, we worked with them on promoting the event through different print marketing channels and have been slowly transitioning them towards online marketing.To reach their growth potential, they realized the need to embrace “new media” as well.
  • Good spot to talk about the resources that you need/use to do social media… can’t just be your nephew/Mary.
  • Hammer home … many social media efforts fail because they don’t have a strategy, a planTalk about how you need to promote content – such as YouTube videos – across other channels.Provide cause updates, other items to connect with people’s passions, interests – stroke, health
  • Great spot to talk about the importance of why people need a solutions provider… because these social networks change so fast, need a partner to help make changes, guide. They wouldn’t have known what to do in making the change, but we did…
  • Talk about the cover photo (“doesn’t that make you want to go to HI?!”) – the custom app (Register)
  • Talking about “the golden referral”, recommendations, engagement….These can tug at the heart strings, provide relevant feedback to the organization (see VMS comment)
  • Just as you can target with traditional types of direct marketing, you can target with Facebook ads as well. Interests, keywords, etc.Their goal was not to get EXPERIENCED runners, they wanted people who were interested in the cause, health, etc.
  • Actively being the keyword – social media is not passive. You get out what you put in.
  • Quote Never stop marketing/advertising, no matter how well off you think you are. Always continue to develop your marketing plan. How can you achieve success for you or your clients? You need an action plan (JOHN…)
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
  • Social Media: Strategize, Plan, and Align Tactics with GoalsIncrease commitment to promoting yourself!Devote time to creating content, sharing, and measuring its effectiveness.Get Started TODAY!

Growing Your Business with Social Media Growing Your Business with Social Media Presentation Transcript

  • Growing Your Business with Social Media John Foley, Jr. and Donna VieiraHow Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012
  • Today’s Overview► Brief Introductions► The Evolving World of Marketing► Case Study: Succeeding with Social Media► The Action Plan for You How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Who Are We? We promise, we’ll be brief!How Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012
  • Intro: John Foley, Jr. Grow Socially – Marketing Support Services I love Mar(H)keting!  Strategic Marketing Planning  Online Marketing/Social Media  Plan, Manage, Execute and Measure interlinkONE – Software (SaaS)  Enterprise Marketing Management Software  Plan, build, manage, execute and measure all marketing activities How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Book  Strategies, Plans, Case Studies Campaign Ideas, and More.  A guide to help you grow your business! NewPathToProfit.com How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Books  Printers – Business Transformation  Mailers, Fulfillment providers– Business Transformation  All Businesses – Untethered Communications How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Intro: Donna Vieira► Director of Marketing and Communications I’m a total► Curley Direct marketing ► Boutique Marketing and social Firm – Cape Cod, MA media geek. ► Digital Printing, Direct Marketing, Social Media, Specialty Products, Small Business Consulting, Coaching and more. How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Keep Your Phone On!► Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJr @DonnaVieira #OnDemandExpo How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Get Involved!► Grab your handout card! We want your feedback! We hope you’ll participate!! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Ready to Get Involved?► POLL Question #1: How many of you currently use social media for your business? How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Evolving World of MarketingHow Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012
  • Marketing Used to Be “Easier”! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Inbound Marketing: Game-ChangerSocial Media, Websites, SEO! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Communications Today• “Kitchen Table Effect”• Generational Differences How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Social Media Statistics 900 Million Users on Facebook 400 Million Tweets Sent Per Day 72+ Hours of Video Uploaded every minute 150 million users 18 million users… and it’s addictive! 40 million users… and sold for $1 billion! NOTE: As of June 2012 How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Stay Involved► POLL Question #2:Can you generate leads through Social Media? How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Online Marketing: Social Media & Inbound “Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.” How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012 Source: http://en.wikipedia.org/wiki/Inbound_marketing
  • Content: Essential to Inbound Marketing How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012 Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
  • Inbound Goal: Drive INQUIRIES! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan andAction – Publish – Engage – Converse – Share Buyers Nurture Stories, Information, Social Media posts Product? Blogging Analytics Service? Content Mgmt SEO Asset? $ How Social Media Marketing Drives Business Results Questions or Comments? Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 2012 Phone 1.800.948.0113 John Foley, Jr.| Grow Socially 2012 Email Support@GrowSocially.com
  • Why Should YOU Use Inbound Tactics? It works! Increase Awareness & Drive Inquiries Reach More Customers & Prospects Sell more things! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Results --- See Below 650 275 How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Results: Thousands of Inquiries How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Results: Thousands of Inquiries How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Results: Prospects Raising Their Hand! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Case Study How One Organization Found Success with Social MediaHow Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012
  • Train to End Stroke: Who Are They► Train to End Stroke is a fundraising division of the American Stroke Association/American Heart Association.► Their mission is to raise awareness and funds for the third leading killer in the US – stroke.► Facebook.com/Train2EndStroke How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Their Goal Improve recruiting efforts for their Half Marathon in HawaiiHesitations Transitions Solutions How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • First Step: Analyzed Current Online Efforts► What we discovered: ► Previous Tactics: One-size fits all campaigns ► Their social media presence was seriously lacking ► They were not actively updating online content ► Their target audience was active on major social networks How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Our Solution► Develop a Social Media Strategy► Utilize Related Content and Repurpose Their Content for Online Promotions► Make Branding More Interactive► Invest in Social Media Advertising Opportunities to Target Specific Audience How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Improved Graphics with Calls to Action How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Facebook Page (Before Timeline, of course) How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Facebook Page (Post-Timeline) How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Generated Word-of-Mouth and REFERRALS How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Put Data to Use: Targeted AdvertisementsFacebook Ads allowed for precise data targeting! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • How Facebook Helped: Stats Metric Before After (as of 6/1/12) 783 8,009 Likes (2 pages combined) Recommendations 0 35 People committed 19 31 to the Hawaii Half Marathon 63% increase!! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Final Results► Received exposure to more than 250,000 NEW people on Facebook► Remarkable daily interactions due to increased engagement, fans and new page► Tons of new participants committed to raise well over $150,000! ► They raised in excess of $20,000 in the first 2 months that they were actively on Facebook! How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Next Steps► Looking at other social networks that could help them reach their target audience ► Twitter ► Blog► Integrating online marketing efforts with traditional channels to increase their impact. ► Get the word out!► “The man who stops advertising to save money is like the man who stops the clock to save time.” - Jefferson How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • The Action Plan For YOU!Steps to Succeed with Social Media Today How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Steps to Social Media Success► Create a Strategy (PLAN) Remember…► EXECUTE Execution TRUMPS Strategy!► Measure How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution Step 2: Business, Service, Solution Goal Step 3: Where Is the Audience Cyclically? Step 4: How Does the Audience Use Social Media? Step 5: The One Thing Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success? How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Align Tactics with Goals Tactic Goal Key StepsFacebook Fan page Increase awareness of Post once a day; Custom Tab services, generate leads for demo registrationTwitter company page Become a thought leader, Post multiple times daily; provide support, share share marketing-related relevant content news; active listeningYouTube Profile Humanize brand; create Film weekly video of demand employee(s); create screencasts of customer successesPinterest? Drive website traffic! Create boards to highlight portfolio work How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Comments / Engagement ► Questions ► Shared Links ► Re-Tweets ► Followers ► Recommendations ► Who’s talking about you and how ► Show me the money How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Tools for Measuring Effectiveness Link Shorteners  iLink.Me  TinyURL.com Google Analytics  Website Insights  LinkedIn, Facebook, Twitter, YouTube How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Action Items► You Need:  Commitment  Resources  Plan► Prioritize: ► RELEVANT Content Creation ► Listening ► Engaging► Measure and Adjust How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • THANK YOU! Questions?How Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012
  • Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.com How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • Donna’s Contact Information Donna Vieira Curley Direct dv@curleydirect.com @DonnaVieira *or* Twitter.com/DonnaVieira LinkedIn.com/in/DonnaVieira How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
  • !How Social Media Marketing Drives Business ResultsJohn Foley, Jr.| Grow Socially 2012