Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar Phone Calls
Marketing Calendar Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
Social Media Marketing Plan
Describe Business and Its Goals
Know Your Audience
The One Thing
Humanize Your Brand
Content Resource & Distribution Strategy
Measure Your Success
Strategy Before Tactics!
$ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
What does your audience care about?
What is your audience searching for to find you?
Make a Keyword Library
Maintain a List of Keywords
Share them with your team
Use them in blogs, tweets, you tube posts etc
Use them in your social profiles/bios
Create a Blog
Humanizes Your Brand
Gives You Great Content to Tweet!
Allows For Engagement
Know Your Audience
Who Are They?
Where Are They Cyclically?
How Do They Use Social Media?
Your Target Audience
Define Target Audience
Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
Identify the Right Audience
Are existing clients online?
Connect with people you meet
Include keywords in your profiles
Engage with target audiences
Tools for Finding People
LinkedIn / Groups
Tip! CRM/Social Intelligence
How to Measure Success?
Who’s talking about you and how
Show me the money
Tools for Measuring Effectiveness
LinkedIn, Facebook, Twitter, YouTube
Tools for Listening
Shorten URLs with http://ilink.me
Tools to Measure Success www.ilnk.me
COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
Getting More out of Twitter
Use it to engage others (marketers, customers, partners) in conversations
Participate with the #PrintChat community
Getting More out of Facebook
Pay attention to News Feed Optimization
Post pictures, videos, Questions, etc.
Promote your page via print, email, & web!
Getting More out of YouTube
Capitalize on SEO/link-building opportunities:
Link to your website in Video Description! Use Keywords
Getting More out of LinkedIn
Participate in Groups – Active Engagement there!
Expand beyond only Print Groups… find where your customers & prospects are.
Getting More/Started with Google+
Audience is not huge, but…
Google is incorporating it with other Apps (Gmail, Docs, Reader)
Get an invite/Create a profile
Connect with marketers (lots of them there)
Fundamentals for all Networks
Build your network
Engage with the network you have built
Track and analyze
Your Website & Social Media
Calls to action for people to raise their hand
MUST BE ENGAGING!
SMS MMS PDA Blackberry Direct Mail Radio/TV Magazines Flyers Labels Personalization Campaign Management Reporting Administration Automation QR Codes E-mail Website RSS Flash Banner Search Social Media Hello! Mary Campaign Management Wireless Offline Online Your Website
Create Marketing Campaigns
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
Social Media Wrap Up
Start with a Plan
Create a Online Marketing Strategy
Incorporate Your Social Media, SEO and Website
Measure the Results!
Q & A / Contact Me! iFlyMobi.com QR Code http://ilink.me/JR