• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Getting Real: Using Social Media to Humanize Your Brand
 

Getting Real: Using Social Media to Humanize Your Brand

on

  • 523 views

Grow Socially's Online Marketing Specialist Graham Spector delivered the presentation "Getting Real: Using Social Media to Humanize Your Brand" at the 2012 Graph Expo conference in Chicago. ...

Grow Socially's Online Marketing Specialist Graham Spector delivered the presentation "Getting Real: Using Social Media to Humanize Your Brand" at the 2012 Graph Expo conference in Chicago.

Graham highlighted a number of ways that companies can effectively do this, including:

- Online Videos
- Sharing Photos to Let People Go Behind the Scenes
- Using Social Networks to Engage Others
- Expressing the Company's Thoughts and Personality through a Blog
- And more!

Visit http://GrowSocially.com for more information on how you can succeed with social media.

Statistics

Views

Total Views
523
Views on SlideShare
502
Embed Views
21

Actions

Likes
1
Downloads
9
Comments
0

1 Embed 21

http://growsocially.com 21

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • If you really want to humanize your brand, you have to view social media as more than just a Press Release service.You have to view it as a way to accomplish items such as these… to conversate , to share, to engage.
  • During this slide, talk about the example of Rescigno’s Marketing Connections.Discuss how they use videos that cover a wide variety of topics and tones: - Some are serious , about Variable Data Print - Others are obviously meant to induce a smile, such as the Call Me Maybe oneTalk about how they brand their channel to include pictures, contact information, logos, and moreAlso, mention how this has resulted in leads and sales --- people have called after watching their videos about variable data printing!Then, maybe talk about what people need to create their own videos - a camera - a YouTube account - a plan

Getting Real: Using Social Media to Humanize Your Brand Getting Real: Using Social Media to Humanize Your Brand Presentation Transcript

  • Getting Real:Using Social Mediato Humanize Your Brand Presented by Graham Spector Online Marketing Analyst, Grow SociallyGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Intro: Graham Spector I work for• – this guy! – –• – – –Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Keep Your Phone On!• Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @GrahamSpector #GraphExpoGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • We’ve All Heard ItGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Why Do We Need to Do This?People use social media to research and make bigdecisions. What does the web say about your brand?• Do they only see pictures of your equipment?• Or do they see the people that will actually listen to them, serve them, and deliver them results?Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Let’s Look at Four Ways to Humanize Your Brand• How You View Social Media• Your Profiles• Videos• Blog Posts• Engagement on Social Profiles• PicturesGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • First Step: How You View Social Media• To Build Your Community• To Engage in Online Conversations• To Grow Your Network• To Promote Services• To Develop Customer Relationships• To Provide Customer Service• To Position Yourself as a Thought LeaderGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Your Profiles: No One Wants to See the “Egg”Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Videos: Rescigno’s Marketing ConnectionsGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Blogging: Humanize & Share Relevant Content• Allows you to educate and share your news in a human tone• Positions you as a Thought-Leader• Improves SEO• Give Expertise that Leads to Sales• Keeps Your Company on Someone’s Mind• Provides your Sales Reps with leads and tools to close the deal!Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Blogging Inspiration: CustomXM• Avoids corporate- speak• Discusses relevant, hot topics• Includes pictures, videos, and textGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Using Social Networks to Engage “Contests” that Create Engagement Mix of Promos and ConversationGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Share Photos to “Go Behind the Scenes”Instagram: Makes All Your Pictures Better  Use Pinterest to “Pin” Event/Project/People Photos Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
  • Wrap-Up: Benefits of Humanizing Our Brand• Even in a B-to-B environment, people are still buying from people – social media allows us to make that a reality.• Today, customer retention and loyalty is more important than ever. By humanizing our brand, we develop deeper relationships with customers.Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Resource for You• Free White Paper on Inbound Marketing! http://InboundMarketingWhitePaper.comGetting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
  • Have More Questions?• Visit http://GrowSocially.com!Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012