Emerging Technologies In Mobile Marketing

Emerging Technologies in Mobile Marketing
By John Foley, Jr.
6th Annual Print & Media ConferenceBy Print Buyers International

John Foley, Jr.
I love Mar(H)keting!
Grow Socially, Inc – Support Services
Online Marketing/Social Media
Plan, Manage, Execute and Measure
interlinkONE – Software (SaaS)
Enterprise Marketing Management Software
Plan, build, manage, execute and measure all marketing activities
Happy Birthday 15 Years!

Accolades
Jetsetter Status on FourSquare
Mayor of iStrategy
Ranked #14 as a Top CMO on Twitter in 2011
2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
NAPL Soderstrom Society 2010
MFSA - Luke Kaiser Education award 2011

What We’ll Discuss
Mobile Technologies and Your Business
Best Practices for Integrating & Print
Mobile for Lead Generation & Support
Ideas and Inspiration

Before I Begin …
@johnfoleyjr
#PBIshow
5

Let’s Get Started!

The World of Mobile

How Big is Mobile?
Source: Microsoft

How Fast is Mobile Web Growing?
Source: Microsoft

Mobile & Social Networking
Source: Microsoft

What Matters to You
Mobile is changing the way your customers, prospects, and partners communicate.
--- Are you changing with them?

Smartphones and Tablets

The Bottom Line on Smartphones
If you don’t have one – you Will!!!

Tablets – Do you have one yet?

3 Reasons for a Tablet
Easier to transport
Demonstrate & Support – 24/7
Experience what the e-Reader lovers have

SMS/Text

SMS/Text Outbound
6.1 trillion messages sent in 2010!
News Alerts
Product Info
Contests
Deals
More

SMS/Text - Inbound

Getting Started with SMS
Start building your Mobile Database
Is it a field in your CRM?
Ask for it on landing pages, registrations
Ask people to opt-in for your alerts
Create alerts with value!

QR Codes

QR Codes: Connect Print & Mobile!
QR Codes
Learn More at:
QRConnect.com
QReateandTrack.com

What the QR Code Contains

QR = “Quick Response”

Applications for Scanning

Best Practice: Shorten the URL

Best Practice: Provide Incentive

Best Practice: Mobilize!

QR Codes on Signs

QR Codes on Posters

Direct Mail Example #1

Direct Mail Example #2

QR Codes: What Can Be Measured
# of Scans
What print advertisements are working?
Measure scan by location/geographic regions
Who? If PURL/QR.

What else? Digital Watermarks

What is NFC?
“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
Source: http://en.wikipedia.org/wiki/Near_field_communication

How NFC Can Be Used
File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.
Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.

What Do You Need
An NFC-enabled phone: Most vendors all over this
Still need: greater adoption by hardware in US

Application: Museum of London
http://ilnk.me/NFCLondon

Stickers and more

Application: In the Store!
Simply tap phone against screen to sign up for specials, alerts.
Provide quick access to customer service questions and inquiries.

Mobile Commerce

Making Payments with Your Phone
Start with a cup of Coffee!
Get a Starbucks Gift Card
Download the Starbucks Mobile Card app
Input your Gift Card #...

It’s Spreading! And Easy!
Local Convenience Stores in MA.
- Purchase Gift Card
Install App
Enter Gift Card #
Pay with your Phone!

Accepting Payments via Phone!
Square
Free!
Accept credit card payments with your phone
Created by Twitter co-founder
2.75%

Mental Break – Do you know
Twitter

Location-Based Marketing
Smart phone- download app -buzzzz… coupons
FourSquare
GoWalla
Facebook Places

What’s next?

GEO-Fence
A geo-fence is a virtual perimeter for a real-world geographical area.

GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)

How it works:
Set the Geo-Fence
Awareness campaigns
Self-Register
Self Opt-in to notifications
1 Click Opt out
Track effectiveness

Mobile Websites

Mobilize Your Web Content!

Best Practices
Easy to See & Click
Inquiry Forms
Social Integration

Use Mobile Forms!
For surveys, inquiries, lead generation, registrations, etc.
QR Codes, Auto-detection/redirect

Mobile Networking

Tools for Building Mobile Websites
Easily Build Mobile Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting

Mobile Applications For You!

Some Recommendations
Facebook, Twitter, LinkedIn, Google+
--- Install these Apps on your Phone!
Instagram (iPhone, Photo-Effects)
Postagram -- Easily order a printed postcard from your photos.

Final Takeaways
Mobile is only going to continue to grow!
It can make life and work easier!
Mobile can help you generate leads and provide better customer service.
Mobile can make other channels, including print, more effective… and vice versa.

Action Items
Get Started Now!
Get a Smartphone
Scan QR Codes & understand best practices
Stay up to speed on NFC

Q & A / Contact Me!: http://ilink.me/JR
QRCode
iFlyMobi.com

Product Spotlight: iFlyMobi
Easily build mobile websites
Create forms, surveys, landing pages, product pages, profile cards, and more.
14-day free trial!
http://iFlyMobi.com

Product Spotlight: QReate & Track
Create and track QR Codes
Bulk-generator for creating QR Codes for personalized URLs
http://QReateAndTrack.com

Have any questions?
Phone: 978-694-9992
Email: sales@interlinkONE.com
Web: http://interlinkONE.com http://GrowSocially.com

Emerging Technologies In Mobile Marketing

by interlinkONE on Sep 16, 2011

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Emerging Technologies In Mobile Marketing — Presentation Transcript