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Emerging Technologies In Mobile Marketing
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Emerging Technologies In Mobile Marketing


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  • There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more.John will help attendees to leave with an understanding of:Which Mobile Technologies Can Play an Important Role in Your Business TodayBest Practices for Integrating Mobile with Print and Other ChannelsUsing Mobile for Lead Generation and Customer SupportCase Studies and Inspiration for Mobile Marketing Efforts
  • Location-Based
  • Easier to transport to conferences and events!Always have the ability to demonstrate your services – and provide support!Learn firsthand benefits & drawbacks compared to print
  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • How do you shorten a URL? There are tools such as Bit.Ly, QR Code generators do it for you!
  • We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
  • QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
  • Transcript

    • 1. Emerging Technologies in Mobile Marketing
      By John Foley, Jr.
      6th Annual Print & Media ConferenceBy Print Buyers International
    • 2. John Foley, Jr.
      I love Mar(H)keting!
      Grow Socially, Inc – Support Services
      Online Marketing/Social Media
      Plan, Manage, Execute and Measure
      interlinkONE – Software (SaaS)
      Enterprise Marketing Management Software
      Plan, build, manage, execute and measure all marketing activities
      Happy Birthday 15 Years!
    • 3. Accolades
      • Jetsetter Status on FourSquare
      • 4. Mayor of iStrategy
      • 5. Ranked #14 as a Top CMO on Twitter in 2011
      • 6. 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
      • 7. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 -
      • 8. NAPL Soderstrom Society 2010
      • 9. MFSA - Luke Kaiser Education award 2011
    • What We’ll Discuss
      • Mobile Technologies and Your Business
      • 10. Best Practices for Integrating & Print
      • 11. Mobile for Lead Generation & Support
      • 12. Ideas and Inspiration
    • Before I Begin …
    • 13. Let’s Get Started!
    • 14. The World of Mobile
    • 15. How Big is Mobile?
      Source: Microsoft
    • 16. How Fast is Mobile Web Growing?
      Source: Microsoft
    • 17. Mobile & Social Networking
      Source: Microsoft
    • 18. What Matters to You
      Mobile is changing the way your customers, prospects, and partners communicate.
      --- Are you changing with them?
    • 19. Smartphones and Tablets
    • 20. The Bottom Line on Smartphones
      If you don’t have one – you Will!!!
    • 21. Tablets – Do you have one yet?
    • 22. 3 Reasons for a Tablet
      Easier to transport
      Demonstrate & Support – 24/7
      Experience what the e-Reader lovers have
    • 23. SMS/Text
    • 24. SMS/Text Outbound
      6.1 trillion messages sent in 2010!
      News Alerts
      Product Info
    • 25. SMS/Text - Inbound
    • 26. Getting Started with SMS
      Start building your Mobile Database
      Is it a field in your CRM?
      Ask for it on landing pages, registrations
      Ask people to opt-in for your alerts
      Create alerts with value!
    • 27. QR Codes
    • 28. QR Codes: Connect Print & Mobile!
      QR Codes
      Learn More at:
    • 29. What the QR Code Contains
    • 30. QR = “Quick Response”
    • 31. Applications for Scanning
    • 32. Best Practice: Shorten the URL
    • 33. Best Practice: Provide Incentive
    • 34. Best Practice: Mobilize!
    • 35. QR Codes on Signs
    • 36. QR Codes on Posters
    • 37. Direct Mail Example #1
    • 38. Direct Mail Example #2
    • 39. QR Codes: What Can Be Measured
      # of Scans
      What print advertisements are working?
      Measure scan by location/geographic regions
      Who? If PURL/QR.
    • 40. What else? Digital Watermarks
    • 41. NFC
    • 42. What is NFC?
      “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
    • 43. How NFC Can Be Used
      File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.
      Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
      Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
    • 44. What Do You Need
      An NFC-enabled phone: Most vendors all over this
      Still need: greater adoption by hardware in US
    • 45. Application: Museum of London
    • 46. Stickers and more
    • 47. Application: In the Store!
      • Simply tap phone against screen to sign up for specials, alerts.
      • 48. Provide quick access to customer service questions and inquiries.
    • Mobile Commerce
    • 49. Making Payments with Your Phone
      Start with a cup of Coffee!
      • Get a Starbucks Gift Card
      • 50. Download the Starbucks Mobile Card app
      • 51. Input your Gift Card #...
    • It’s Spreading! And Easy!
      Local Convenience Stores in MA.
      - Purchase Gift Card
      • Install App
      • 52. Enter Gift Card #
      • 53. Pay with your Phone!
    • Accepting Payments via Phone!
      Accept credit card payments with your phone
      Created by Twitter co-founder
    • 54. Mental Break – Do you know
    • 55. Location-Based Marketing
      Smart phone- download app -buzzzz… coupons
      Facebook Places
    • 56. Location-Based Marketing
      What’s next?
    • 57. Location-Based Marketing
      • A geo-fence is a virtual perimeter  for a real-world geographical area.
    • Location-Based Marketing
      GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)
    • 58. Location-Based Marketing
      How it works:
      • Set the Geo-Fence
      • 59. Awareness campaigns
      • 60. Self-Register
      • 61. Self Opt-in to notifications
      • 62. 1 Click Opt out
      • 63. Track effectiveness
    • Mobile Websites
    • 64. Mobilize Your Web Content!
    • 65. Best Practices
      Easy to See & Click
      Inquiry Forms
      Social Integration
    • 66. Use Mobile Forms!
      • For surveys, inquiries, lead generation, registrations, etc.
      • 67. QR Codes, Auto-detection/redirect
    • Mobile Networking
    • 68. Tools for Building Mobile Websites
      • Easily Build Mobile Websites
      • 69. Color-Scheme Pickers
      • 70. WYSIWYG Editor
      • 71. Form Builder
      • 72. Real-Time Reporting
    • Mobile Applications For You!
    • 73. Some Recommendations
      Facebook, Twitter, LinkedIn, Google+
      --- Install these Apps on your Phone!
      Instagram (iPhone, Photo-Effects)
      Postagram -- Easily order a printed postcard from your photos.
    • 74. Final Takeaways
      Mobile is only going to continue to grow!
      It can make life and work easier!
      Mobile can help you generate leads and provide better customer service.
      Mobile can make other channels, including print, more effective… and vice versa.
    • 75. Action Items
      Get Started Now!
      Get a Smartphone
      Scan QR Codes & understand best practices
      Stay up to speed on NFC
    • 76. Q & A / Contact Me!:
    • 77. Product Spotlight: iFlyMobi
      Easily build mobile websites
      Create forms, surveys, landing pages, product pages, profile cards, and more.
      14-day free trial!
    • 78. Product Spotlight: QReate & Track
      Create and track QR Codes
      Bulk-generator for creating QR Codes for personalized URLs
    • 79. Have any questions?
      Phone: 978-694-9992