There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more.John will help attendees to leave with an understanding of:Which Mobile Technologies Can Play an Important Role in Your Business TodayBest Practices for Integrating Mobile with Print and Other ChannelsUsing Mobile for Lead Generation and Customer SupportCase Studies and Inspiration for Mobile Marketing Efforts
Easier to transport to conferences and events!Always have the ability to demonstrate your services – and provide support!Learn firsthand benefits & drawbacks compared to print
First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
Transcript of "Emerging Technologies In Mobile Marketing"
Emerging Technologies in Mobile Marketing<br />By John Foley, Jr.<br />6th Annual Print & Media ConferenceBy Print Buyers International<br />
John Foley, Jr.<br />I love Mar(H)keting!<br />Grow Socially, Inc – Support Services<br />Online Marketing/Social Media<br />Plan, Manage, Execute and Measure<br />interlinkONE – Software (SaaS)<br />Enterprise Marketing Management Software<br />Plan, build, manage, execute and measure all marketing activities<br />Happy Birthday 15 Years!<br />
Accolades<br /><ul><li>Jetsetter Status on FourSquare
Getting Started with SMS<br />Start building your Mobile Database<br />Is it a field in your CRM?<br />Ask for it on landing pages, registrations<br />Ask people to opt-in for your alerts<br />Create alerts with value!<br />
What is NFC?<br />“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.<br />Source: http://en.wikipedia.org/wiki/Near_field_communication<br />
How NFC Can Be Used<br />File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.<br />Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.<br />Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.<br />
What Do You Need<br />An NFC-enabled phone: Most vendors all over this<br />Still need: greater adoption by hardware in US<br />
Application: Museum of London<br />http://ilnk.me/NFCLondon<br />
Location-Based Marketing<br />GEO-Fence<br /><ul><li>A geo-fence is a virtual perimeter for a real-world geographical area.</li></li></ul><li>Location-Based Marketing<br />GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)<br />
Location-Based Marketing<br />How it works:<br /><ul><li>Set the Geo-Fence
Real-Time Reporting</li></li></ul><li>Mobile Applications For You!<br />
Some Recommendations<br />Facebook, Twitter, LinkedIn, Google+<br /> --- Install these Apps on your Phone!<br />Instagram (iPhone, Photo-Effects)<br />Postagram -- Easily order a printed postcard from your photos.<br />
Final Takeaways<br />Mobile is only going to continue to grow!<br />It can make life and work easier!<br />Mobile can help you generate leads and provide better customer service.<br />Mobile can make other channels, including print, more effective… and vice versa.<br />
Action Items<br />Get Started Now!<br />Get a Smartphone<br />Scan QR Codes & understand best practices<br />Stay up to speed on NFC<br />