Emerging Technologies In Mobile Marketing
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  • There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more.John will help attendees to leave with an understanding of:Which Mobile Technologies Can Play an Important Role in Your Business TodayBest Practices for Integrating Mobile with Print and Other ChannelsUsing Mobile for Lead Generation and Customer SupportCase Studies and Inspiration for Mobile Marketing Efforts
  • Location-Based
  • Easier to transport to conferences and events!Always have the ability to demonstrate your services – and provide support!Learn firsthand benefits & drawbacks compared to print
  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
  • We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
  • QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)

Transcript

  • 1. Emerging Technologies in Mobile Marketing
    By John Foley, Jr.
    6th Annual Print & Media ConferenceBy Print Buyers International
  • 2. John Foley, Jr.
    I love Mar(H)keting!
    Grow Socially, Inc – Support Services
    Online Marketing/Social Media
    Plan, Manage, Execute and Measure
    interlinkONE – Software (SaaS)
    Enterprise Marketing Management Software
    Plan, build, manage, execute and measure all marketing activities
    Happy Birthday 15 Years!
  • 3. Accolades
    • Jetsetter Status on FourSquare
    • 4. Mayor of iStrategy
    • 5. Ranked #14 as a Top CMO on Twitter in 2011
    • 6. 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
    • 7. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
    • 8. NAPL Soderstrom Society 2010
    • 9. MFSA - Luke Kaiser Education award 2011
  • What We’ll Discuss
    • Mobile Technologies and Your Business
    • 10. Best Practices for Integrating & Print
    • 11. Mobile for Lead Generation & Support
    • 12. Ideas and Inspiration
  • Before I Begin …
    @johnfoleyjr
    #PBIshow 
    5
  • 13. Let’s Get Started!
  • 14. The World of Mobile
  • 15. How Big is Mobile?
    Source: Microsoft
  • 16. How Fast is Mobile Web Growing?
    Source: Microsoft
  • 17. Mobile & Social Networking
    Source: Microsoft
  • 18. What Matters to You
    Mobile is changing the way your customers, prospects, and partners communicate.
    --- Are you changing with them?
  • 19. Smartphones and Tablets
  • 20. The Bottom Line on Smartphones
    If you don’t have one – you Will!!!
  • 21. Tablets – Do you have one yet?
  • 22. 3 Reasons for a Tablet
    Easier to transport
    Demonstrate & Support – 24/7
    Experience what the e-Reader lovers have
  • 23. SMS/Text
  • 24. SMS/Text Outbound
    6.1 trillion messages sent in 2010!
    News Alerts
    Product Info
    Contests
    Deals
    More
  • 25. SMS/Text - Inbound
  • 26. Getting Started with SMS
    Start building your Mobile Database
    Is it a field in your CRM?
    Ask for it on landing pages, registrations
    Ask people to opt-in for your alerts
    Create alerts with value!
  • 27. QR Codes
  • 28. QR Codes: Connect Print & Mobile!
    QR Codes
    Learn More at:
    QRConnect.com
    QReateandTrack.com
  • 29. What the QR Code Contains
  • 30. QR = “Quick Response”
  • 31. Applications for Scanning
  • 32. Best Practice: Shorten the URL
  • 33. Best Practice: Provide Incentive
  • 34. Best Practice: Mobilize!
  • 35. QR Codes on Signs
  • 36. QR Codes on Posters
  • 37. Direct Mail Example #1
  • 38. Direct Mail Example #2
  • 39. QR Codes: What Can Be Measured
    # of Scans
    What print advertisements are working?
    Measure scan by location/geographic regions
    Who? If PURL/QR.
  • 40. What else? Digital Watermarks
  • 41. NFC
  • 42. What is NFC?
    “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
    Source: http://en.wikipedia.org/wiki/Near_field_communication
  • 43. How NFC Can Be Used
    File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.
    Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
    Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
  • 44. What Do You Need
    An NFC-enabled phone: Most vendors all over this
    Still need: greater adoption by hardware in US
  • 45. Application: Museum of London
    http://ilnk.me/NFCLondon
  • 46. Stickers and more
  • 47. Application: In the Store!
    • Simply tap phone against screen to sign up for specials, alerts.
    • 48. Provide quick access to customer service questions and inquiries.
  • Mobile Commerce
  • 49. Making Payments with Your Phone
    Start with a cup of Coffee!
    • Get a Starbucks Gift Card
    • 50. Download the Starbucks Mobile Card app
    • 51. Input your Gift Card #...
  • It’s Spreading! And Easy!
    Local Convenience Stores in MA.
    - Purchase Gift Card
    • Install App
    • 52. Enter Gift Card #
    • 53. Pay with your Phone!
  • Accepting Payments via Phone!
    Square
    Free!
    Accept credit card payments with your phone
    Created by Twitter co-founder
    2.75%
  • 54. Mental Break – Do you know
    Twitter
  • 55. Location-Based Marketing
    Smart phone- download app -buzzzz… coupons
    FourSquare
    GoWalla
    Facebook Places
  • 56. Location-Based Marketing
    What’s next?
  • 57. Location-Based Marketing
    GEO-Fence
    • A geo-fence is a virtual perimeter  for a real-world geographical area.
  • Location-Based Marketing
    GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)
  • 58. Location-Based Marketing
    How it works:
    • Set the Geo-Fence
    • 59. Awareness campaigns
    • 60. Self-Register
    • 61. Self Opt-in to notifications
    • 62. 1 Click Opt out
    • 63. Track effectiveness
  • Mobile Websites
  • 64. Mobilize Your Web Content!
  • 65. Best Practices
    Easy to See & Click
    Inquiry Forms
    Social Integration
  • 66. Use Mobile Forms!
    • For surveys, inquiries, lead generation, registrations, etc.
    • 67. QR Codes, Auto-detection/redirect
  • Mobile Networking
  • 68. Tools for Building Mobile Websites
    • Easily Build Mobile Websites
    • 69. Color-Scheme Pickers
    • 70. WYSIWYG Editor
    • 71. Form Builder
    • 72. Real-Time Reporting
  • Mobile Applications For You!
  • 73. Some Recommendations
    Facebook, Twitter, LinkedIn, Google+
    --- Install these Apps on your Phone!
    Instagram (iPhone, Photo-Effects)
    Postagram -- Easily order a printed postcard from your photos.
  • 74. Final Takeaways
    Mobile is only going to continue to grow!
    It can make life and work easier!
    Mobile can help you generate leads and provide better customer service.
    Mobile can make other channels, including print, more effective… and vice versa.
  • 75. Action Items
    Get Started Now!
    Get a Smartphone
    Scan QR Codes & understand best practices
    Stay up to speed on NFC
  • 76. Q & A / Contact Me!: http://ilink.me/JR
    QRCode
    iFlyMobi.com
  • 77. Product Spotlight: iFlyMobi
    Easily build mobile websites
    Create forms, surveys, landing pages, product pages, profile cards, and more.
    14-day free trial!
    http://iFlyMobi.com
  • 78. Product Spotlight: QReate & Track
    Create and track QR Codes
    Bulk-generator for creating QR Codes for personalized URLs
    http://QReateAndTrack.com
  • 79. Have any questions?
    Phone: 978-694-9992
    Email: sales@interlinkONE.com
    Web: http://interlinkONE.com http://GrowSocially.com