Emerging Technologies In Mobile MarketingPresentation Transcript
Emerging Technologies in Mobile Marketing By John Foley, Jr. 6th Annual Print & Media ConferenceBy Print Buyers International
John Foley, Jr. I love Mar(H)keting! Grow Socially, Inc – Support Services Online Marketing/Social Media Plan, Manage, Execute and Measure interlinkONE – Software (SaaS) Enterprise Marketing Management Software Plan, build, manage, execute and measure all marketing activities Happy Birthday 15 Years!
Jetsetter Status on FourSquare
Mayor of iStrategy
Ranked #14 as a Top CMO on Twitter in 2011
2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
NAPL Soderstrom Society 2010
MFSA - Luke Kaiser Education award 2011
What We’ll Discuss
Mobile Technologies and Your Business
Best Practices for Integrating & Print
Mobile for Lead Generation & Support
Ideas and Inspiration
Before I Begin … @johnfoleyjr #PBIshow 5
Let’s Get Started!
The World of Mobile
How Big is Mobile? Source: Microsoft
How Fast is Mobile Web Growing? Source: Microsoft
Mobile & Social Networking Source: Microsoft
What Matters to You Mobile is changing the way your customers, prospects, and partners communicate. --- Are you changing with them?
Smartphones and Tablets
The Bottom Line on Smartphones If you don’t have one – you Will!!!
Tablets – Do you have one yet?
3 Reasons for a Tablet Easier to transport Demonstrate & Support – 24/7 Experience what the e-Reader lovers have
SMS/Text Outbound 6.1 trillion messages sent in 2010! News Alerts Product Info Contests Deals More
SMS/Text - Inbound
Getting Started with SMS Start building your Mobile Database Is it a field in your CRM? Ask for it on landing pages, registrations Ask people to opt-in for your alerts Create alerts with value!
QR Codes: Connect Print & Mobile! QR Codes Learn More at: QRConnect.com QReateandTrack.com
What the QR Code Contains
QR = “Quick Response”
Applications for Scanning
Best Practice: Shorten the URL
Best Practice: Provide Incentive
Best Practice: Mobilize!
QR Codes on Signs
QR Codes on Posters
Direct Mail Example #1
Direct Mail Example #2
QR Codes: What Can Be Measured # of Scans What print advertisements are working? Measure scan by location/geographic regions Who? If PURL/QR.
What else? Digital Watermarks
What is NFC? “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. Source: http://en.wikipedia.org/wiki/Near_field_communication
How NFC Can Be Used File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link. Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes. Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
What Do You Need An NFC-enabled phone: Most vendors all over this Still need: greater adoption by hardware in US
Application: Museum of London http://ilnk.me/NFCLondon
Stickers and more
Application: In the Store!
Simply tap phone against screen to sign up for specials, alerts.
Provide quick access to customer service questions and inquiries.
Making Payments with Your Phone Start with a cup of Coffee!
Get a Starbucks Gift Card
Download the Starbucks Mobile Card app
Input your Gift Card #...
It’s Spreading! And Easy! Local Convenience Stores in MA. - Purchase Gift Card
Enter Gift Card #
Pay with your Phone!
Accepting Payments via Phone! Square Free! Accept credit card payments with your phone Created by Twitter co-founder 2.75%
A geo-fence is a virtual perimeter for a real-world geographical area.
Location-Based Marketing GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)
Location-Based Marketing How it works:
Set the Geo-Fence
Self Opt-in to notifications
1 Click Opt out
Mobilize Your Web Content!
Best Practices Easy to See & Click Inquiry Forms Social Integration
Use Mobile Forms!
For surveys, inquiries, lead generation, registrations, etc.
QR Codes, Auto-detection/redirect
Tools for Building Mobile Websites
Easily Build Mobile Websites
Mobile Applications For You!
Some Recommendations Facebook, Twitter, LinkedIn, Google+ --- Install these Apps on your Phone! Instagram (iPhone, Photo-Effects) Postagram -- Easily order a printed postcard from your photos.
Final Takeaways Mobile is only going to continue to grow! It can make life and work easier! Mobile can help you generate leads and provide better customer service. Mobile can make other channels, including print, more effective… and vice versa.
Action Items Get Started Now! Get a Smartphone Scan QR Codes & understand best practices Stay up to speed on NFC
Q & A / Contact Me!: http://ilink.me/JR QRCode iFlyMobi.com
Product Spotlight: iFlyMobi Easily build mobile websites Create forms, surveys, landing pages, product pages, profile cards, and more. 14-day free trial! http://iFlyMobi.com
Product Spotlight: QReate & Track Create and track QR Codes Bulk-generator for creating QR Codes for personalized URLs http://QReateAndTrack.com
Have any questions? Phone: 978-694-9992 Email: sales@interlinkONE.com Web: http://interlinkONE.com http://GrowSocially.com