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Become the Mobile Services Provider
 

Become the Mobile Services Provider

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During this presentation, interlinkONE's CMO Jason Pinto provided an overview of strategies, technologies, and solutions that service providers and marketing agencies can use to succeed with mobile ...

During this presentation, interlinkONE's CMO Jason Pinto provided an overview of strategies, technologies, and solutions that service providers and marketing agencies can use to succeed with mobile marketing.

The presentation contains a number of key statistics and trends that are affecting the world of marketing today, particularly in regards to smartphones and tablets.

Also, the presentation provides an overview and demonstration of interlinkONE's software application, iFlyMobi. It is an easy-to-use mobile website builder tool.

It also touches on the White Label Program, which was built primarily for marketing service providers and marketing agencies. That program allows companies to completely rebrand the application so that they can become the full mobile services provider for their clients.

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  • So.. Here are some of the things that we are going to talk about. We are going to show you a pretty extensive look at our application. If you hang on close to the end . You will be able to get a discount code for signing up !
  • Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing.The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social mediaI’m going to give you explicit examples of who we see technology merging.
  • In 2012, 657 million smartphones predicted to be sold, up from 459 million in 2011 (JP Morgan)
  • More than half of smartphone or tablet users (51.1%) say they check email only on their mobile phones. Nearly half (45.3%) perform Internet searches that way. More than one-quarter (25.4%) do all — yes, all — of their online shopping from mobile devices.
  • Mobile technology is now the current forerunner of interest of consumers. It is up to the marketers, and print service providers, to continue to give consumers what they are looking for without stepping too far away from the roots of traditional media. The time is now for the mobile technology and traditional media to collaborate and produce interactive, informative print content that consumers are looking for.In a recent InfoTrends study entitled, Mobile Technology: Making Print Interactive, an estimated 52.4 million American mobile phone owners have interacted with a mobile code.   Interestingly, consumers who have interacted with a mobile code earn more than the average U.S. income and are very likely to scan QR codes again.But one key thing to remember --- the need for mobile goes well beyond just QR Codes!!
  • Search ad spending via mobile increased more than 300% as more mobile consumers look for more things from their phone, according to IgnitionOne research. Mobile search accounts for 14% of total search budgets, says the firm, noting that clicks grew more than 300% and impressions more than 100%.Read more: http://www.mediapost.com/publications/article/178174/a-mid-year-review-of-the-growing-numbers-in-mobile.html#ixzz20PtYVbxg
  • So.. Here’s why we truly think there’s a huge opportunity!! Marketers are increasing the mobile portions of their budgets.
  • So… where do we see the biggest bang for your buck? It’s here in these three opportunities.But there are more of course.
  • But , to focus on the big 3 areas…
  • PackagingLabels
  • Here’s another great example… at a restaurant… and whether you think it’s rude or not, people use smartphones when they’re out to eat!Now, why put a QR Code on a menu, or on the restaurant's collateral? Here are some great ideas: - Link them to your social media pages - Help them book a private party - Help them buy a gift card!
  • We offer a White Label solution to truly help you make money on mobile.
  • iFlyMobi a web-based application that lets you build, manage, and measure mobile websites.
  • When it comes to a mobile website, you obviously need to simplify! Yes, you can have pages.. Yes, you can have external links!A huge question I always get is --- how many should I have?I really think that depends.. If the content is compelling, if the titles of the links are compeeling, you can certainly go below the fold!But if you are only tryign to get people to register for an event, you probably want to make sure you don’t distract them from that task
  • Design options… There are pre-defined color schemes to make life easier for you… but you obviusly have the ability to define your own colors!
  • 1. Add Click-to-Call and Click-To-Text Links: One of the best ways to develop an effective mobile website presence is to take advantage of the functions that really wouldn’t work as well on another device. You can do this by adding click-to-call and click-to-text links on your pages. By clicking on these links, people will be instantly brought to the appropriate application inside of your phone, to either dial you or send you a text-message.
  • This one is huge! You don’t just need static pages. You can have forms that drive leads! That drive registrations ! That provide survey feedback.
  • Here’s a very practical example of using forms.. Here’s the key … Don’t just put a QR Code on your client’s printed material that points to their corporate website! Really work with them to point it to a landing page where you can capture information of some sort. Ask questions, provide information… That will help you to truly demonstrate value!
  • Another thing you can do is incorporate video.Our #1 recommendation is to use YouTube! You can embed the video onto your mobile website’s pages, and then YouTube does a great job of reliably and quickly displaying that video to someone’s phone.Also, people are quite apt to using social networks on their phones. We have a Share This button that makes it easy for them to promote your mobile content.
  • You can also add RSS feeds and blog posts to mobile website..
  • How can you get people to your mobile website?Well, one way is by inserting Mobile Device detection and redirect code.
  • And just to talk about Cards… A lot of people have QR Codes on their business cards.A lot of those simply present the data as text.However, we honestly have seen greater value by poitning people to mobile websites. They are more interactive, they open up connections to more data points.
  • In addition to easily tracking website traffic and stats, you can plug in Google Analytics as well to mobile websites
  • Also mention the 14-day free trial!
  • Jason- ….-“David, were there an additional ways you were able to make money with selling QR Codes?”David- selling the QR Codes as a value added service, custom QR CodesKatie- In terms of creating things like custom QR Codes, we have experts here who have created step by step Blogs, videos, and tutorials for you. So by all means please reference our sites, and especially the Blog sections of our sites, because we are providing you with the information you need to do things such as embed a logo in a QR Code.
  • Jason- there are certainly disadvantages and advantages to everything. For example, the disadvantage of mobile websites is that you cannot view Flash on a mobile device. However, there are advantages such as the ability to build forms and gather data, as well as click-to-call, text and email features.-”David, what are some ways you tried to educate yourself in order to be able to sell QR Codes and mobile websites?”David- look for examples online, see how others are using them, read news sites such as Mobile Marketer (http://www.mobilemarketer.com/)
  • David- lunch and learn example- Reiterate that mobile marketing does not take away from your print business
  • Now, when I say this… It doesn’t have to be QR Codes… it could be a Short URL/SMS, link, etc.
  • If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.
  • Your customers need mobile websites!
  • Add this to your other services.
  • Your current customers

Become the Mobile Services Provider Become the Mobile Services Provider Presentation Transcript

  • Webinar Become the July 12th, 2012 Mobile Services ProviderBecome the Mobile Services Provider Jason PintointerlinkONE, Inc. Copyright 2012
  • Housekeeping Notes• Recording Will Be Sent Via Email• Submit Any Questions or Problems• Connect with us: @JasonPinto @interlinkONE @iFlyMobi• P.S. Thank you for joining us!Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Introduction: Who We Are► interlinkONE – Software ► Enterprise Marketing Management Software ► Online Ordering, Inventory Management, Fulfillment ► QR Code Management ► Mobile Website Builder► Grow Socially – Services ► Online Marketing/Social Media ► Plan, Manage, Execute and MeasureBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Today’s Overview► The Big Disruptor: Mobile► Practical Mobile Solutions That You Can Offer► Technology that Powers You to Become the Service Provider► Strategies for Selling Your Mobile Services► Questions and AnswersBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • THE BIG DISRUPTOR: MOBILEBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile is Shaking up Marketing!• Devices: Smartphones, Tablets• QR Codes• Near Field Communication (NFC)• Augmented Reality• SMS/TextingBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Smartphone Adoption 50% Smartphone Adoption in the U.S.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Smartphone Domination of Web Browsing Source: Morgan StanleyBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Big Brands Are Moving Forward June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/ “We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer is demanding that.”Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile is Changing Our BehaviorBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile and Print• Q: What percent of your print volume contains cross- media elements, e.g. Personalized URL or QR codes? Source: http://blog.infotrends.com/?p=7988Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile Devices and Email Consumption• Are you making money through your email efforts right now?• If so, you must stay ahead of the mobile curve!• Test designs/layouts of Email• Test links/pagesBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile and Search Via Infographic Produced by Trinity Marketing URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Marketing Budgets: Increase in MobileVia Chuck Martin/MediaPost:“Almost three-quarters (70%)expect their mobile marketingbudget to increase in the next12 months”Source: MediaPost, June 2012: http://ilnk.me/10cbeBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • 3 Revenue Opportunities For Service Providers• QR Code Management: Creation, Editing, Tracking• Mobile Websites: Building and Hosting• Mobile Campaigns: Landing Pages, Surveys, Registration Forms, Opt-In Forms, and more.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Other Mobile Opportunities• SMS/Text: Building Opt-In Lists, Managing Inbound and Outbound• Augmented Reality: Consulting, Design, Execution• Additional Technologies That Make Print Interactive: NFC, Watermarks, SnapTagsBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • PRACTICAL MOBILE SOLUTIONS THAT YOU CAN OFFERBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • PURL, QR Code: Registration PageBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • To Promote Product LaunchesBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • To Drive Sales• Mailer for buying tools online• Included two response mechanismsBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Appointment/SchedulingBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Fundraising/DonationsBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • QR Code: Point of PurchaseBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • QR Codes: With a Captive AudienceBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • TECHNOLOGY THAT POWERS YOU TO BECOME THE SERVICE PROVIDERBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • What We’ve Made Available• iFlyMobi’s White Label Program – Rebrand the application – Name, Logo, URL, EMails – Let your customers login and view reports “Make Money on Mobile!”Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Our Solution: iFlyMobi http://iFlyMobi.comBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile Website ManagerBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile Website Building: Drag and DropBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Easily Upload and Resize ImagesBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Overall Design Options: Color SchemesBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Mobile Websites Can Be InteractiveClick-to-Call & Click-To-Text• tel:9786949992• sms:5555555555Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Forms • Contact Fields • Q&A • Lead Routing • Confirmation • ReportingBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Practical Use of Forms: Feedback/SurveysAre you printingmaterials for a futureevent?• QR Codes can increase the impact!• And, help to capture leads.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Social, Video, More…Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Blogs/RSS: Produce Dynamic Mobile Content• Easily insert an RSS Feed URL• Content is automatically added/updated daily• Blog post content is formatted for mobile devicesBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Redirect CodeBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Online Business Cards •Basic contact info. •Photo •Short Bio •Phone numbers •Links •Google Maps •Download vCardBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Real-Time Analytics and ReportingBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Easy Integration with Google AnalyticsBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Make This Technology YOUR OWN! http://iflymobiapp.com http://YourOwnMobileApp.comBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Benefits of White Label Program• Your branding is everywhere• Gives you instant demo tool for sales• Clients can login & download reports• You become the mobile service provider!Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • White Label Setup is Easy!Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • White Label Program: Easily Create ClientsBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Now For the Big Questions…• How much does it cost?• How can you make money?Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Get On the White Label Program• One-Time Fee: $499 start-up• Monthly fee per client - $6.99• Clients can be inactivated at any timeBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Standalone Cost for iFlyMobiBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Sign-Up Process is Easy• Online Sign-Up• Basic Contact and Credit Card Information• http://iFlyMobi.comBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Special Offer For You• Use the discount code “Save25” for 25% off of the start-up fee!• Act quickly!• Go to iFlyMobi.com at the end of this webinar.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • STRATEGIES FOR SELLING YOUR MOBILE SERVICESBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • How Do You Make $ on Mobile• Help Customers in Their Mobile Strategy: Educate & Advise• QR Code: Design, Manage, Track• Mobile Website Creation• Focus on Achieving Overall Objectives: Building a Database, Generating Leads, Increasing Registration• Reporting, Analyzing, StrategyBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Before You Start Selling…• Is your website mobile- optimized?• Smartphones for demos• Understand limitations & advantages.• Add “mobile marketing” to your business strategy and marketing plans!Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • How you can promote it• On your website• On your social networks• QR Codes on print• Email efforts• Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Key Tip to Selling Mobile• The technology is exciting… but you must focus on the practical benefits and actual solutions.• Examples: – QR Codes on Mailers for Mobile Registration Forms – QR Codes on Packaging for Online Product Demonstrations – QR Codes on Flyers/Posters to Sign up for Contests – QR Codes on Advertisements to Measure EffectivenessBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Key Tip To Selling Mobile: Demonstration is Key = Source: http://www.flickr.com/photos/23844524@N03/5002051362/Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Sales Opportunity #1• QR Codes need mobile sites! There are plenty without.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Sales Opportunity #2• Any printed piece/mailing with a URL that may reach the growing mobile audience.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Sales Opportunity #3• Any customer that is sending emails to landing pages that are not mobile- optimized.Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • One More Note… It’s Moving Forward, Fast NFC Augmented RealityBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Final Thoughts on Mobile• Smartphones and Tablets are Disruptors… and they are here to stay!• QR Codes are best way today to integrate print, mail, and mobile.• Think outside the box with NFC, Augmented Reality, and SMS.• Start talking about mobile to your customers today!Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Thank you! Any questions?Become the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Want to learn more?• Call us! 978-694-9992• Email: Help@iFlyMobi.com or Sales@interlinkONE.comWeb: http://iFlyMobi.comBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012
  • Tools To Help You Grow• Build Mobile Websites: http://iFlyMobi.com• QR Code Management: http://QReateAndTrack.com• Multi-Channel Marketing: http://interlinkONE.com• Online Marketing Services: http://GrowSocially.comBecome the Mobile Services ProviderinterlinkONE, Inc. Copyright 2012