5 Ways to Generate More Leads from your Website

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interlinkONE's VP of Sales Karen DeWolfe delivered the presentation "5 Ways to Generate More Leads from your Website" at the 2012 Graph Expo conference in Chicago. …

interlinkONE's VP of Sales Karen DeWolfe delivered the presentation "5 Ways to Generate More Leads from your Website" at the 2012 Graph Expo conference in Chicago.

She highlighted a number of practical ways that companies can ensure their website is aligned with sales goals and business objectives.

She covers items such as:
- eNewsletter Programs
- Blogging
- Calls to Action
- Mobile Website Content
- And more!

For help optimizing your website for lead generation, please visit http://GrowSocially.com!

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  • To many companies, a newsletter is one of the best marketing activities that they can work on each month.They have a subscriber list of people that have expressed some sort of interest in their company, products, and/or services.They have full permission to send content to those people!But often, they don’t do enough to build that database. Primarily, they may only have a Newsletter Subscribe button on the home page.

Transcript

  • 1. 5 Ways to GenerateMore Leads fromYour WebsiteTuesday, October 9th 2012 Presented by Karen DeWolfe interlinkONE and Grow Socially 5 Ways to Generate More Leads from Your Website Jason Pinto | interlinkONE and Grow Socially | 2012
  • 2. Introduction: Who We Are• – – –• – – –5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 3. Always Remember: Your Website is Home Base! No matter what the touch-point and response channel is --- social networks, QR Codes, personalized URLs, videos, etc. --- lead generation happens on the website.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 4. BIG Problem with Many Websites: #1• They are not updated frequently enough… and the content there is not relevant or engaging.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 5. BIG Problem with Many Websites: #2• The graphics, product & services listings, and text do not accurately reflect a brand’s mission statement.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 6. BIG Problem with Many Websites: #3• They are not generating: – Inquiries – Leads – Sales5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 7. Enough “Problem” Discussion Let’s Look at 5 Ways That Your Website Can Become a Lead- Generation Machine.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 8. Lead Generation Tactic #1: NewsletterInclude a Prominent Sign-up Form –and promote everywhere.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 9. Lead Generation Tactic #2: White Papers/eBooks5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 10. Possible Topics for White Papers• QR Code Best Practices• What Does Cross-Media Really Mean?• 5 Ways to Improve Your Direct Mail Efforts• Mobile and Print: A Match Made in Heaven• What do your customers ask/care about?5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 11. Lead Generation Tactic #3: Blogs/CTAStart a Blog &use an EditorialCalendar.Include strongCalls-to-Actionon each Post!5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 12. Remember: Content Rules!• Google rewards fresh content --- update your website regularly!• Create & provide content that informs, helps, and interests your audience!• Best way to do this: start blogging.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 13. Lead Generation Tactic #3: Form Optimization Improve Your Conversion Rates! Simple and compelling directionsClearly Defined Call to ActionKey Benefits Highlighted Form on the page 5 Ways to Generate More Leads from Your Website Jason Pinto | interlinkONE and Grow Socially | 2012
  • 14. Lead Generation Tactic #5: MobileCreate Mobile versions of yourwebsite, landing pages, and forms.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 15. Website: Take it to the Next Step• Social-friendly, searchable• Interactive – Blogs – Comments – Landing Page – eNewsletter Sign-Ups – Widgets• Calls to action for people to raise their hand5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 16. Bonus Tactic: Live Chat• Inexpensive Tools!• Can be a great way to answer questions and develop a relationship while the interest is hot.5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 17. Final Thoughts on Your Website• Do not let it be static or an after-thought!• Your website needs to be integrated into all of your marketing efforts, including print, email, social media, and more.• Start benchmarking – how many leads are you generating today? How many next week, next month, etc. after implementing these tips?5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 18. SEO: Getting Found to Make Sales5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 19. What is Search Engine Optimization?• Getting found!• Using specified keywords• Consistently updating your content• Using links to and from other pages and websites5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 20. Keyword Usage• Build a well-researched list of keywords• Incorporate in your content: – Page Titles (H1, H2 tags) – Website copy – Meta description – Image Names (Alt tags)• Use throughout all content distribution5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 21. Resources for You• Free White Paper on Inbound Marketing! http://InboundMarketingWhitePaper.com5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 22. Have More Questions?•Visit http://GrowSocially.com5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
  • 23. Thank you!5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012