The Business Grow Socially, Inc – Support Services Online Marketing/Social Media http://GrowSocially.com interlinkONE – Software (SaaS) Enterprise Marketing Management Software http://interlinkONE.com Happy Anniversary 15 Years!
Webinar Overview QR Codes Social Networking Email Strategies Mobile Commerce NFC Photo Credit: http://www.flickr.com/photos/svenwerk/369136782/sizes/m/in/photostream/
A Gift for the Best Question(s) Submit a question during the webinar… … and you may win a copy of John Foley’s book. http://NewPathToProfit.com
QR Codes Are you scanning?
Making Print (& this Screen) Interactive
Why QR Codes? http://blog.nielsen.com/nielsenwire/?p=28790
July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone.68% of smartphone owners access the internet/email on their handheld daily. Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
USPS Barcode Promotion
Did it Work? Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code” Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
Knowledge is Spreading “Almost half of all smartphones have downloaded an app capable of scanning a QR code” Source: InternetRetailer.com: http://ilnk.me/9c89
Case Study: CustomXM
How Can You Capitalize on This Trend? Follow Best Practices…
Shorten the URL!
Provide Clear Directions
Mobilize Your Content
Ask – What Would Make You Scan? Provide Directions / Map Click-to-Call or Click-to-SMS To Easily Learn Important Details To Opt-In for More Information
Track, Measure, Test
Overall Usage Among Internet Users http://www.pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf
Need to get more out of Facebook? Pay attention to EdgeRank / News Feed Optimization
Post a wide-variety of content
Engage with Fans
Google+ Highlights Speak longer than 140 characters Engagement seems to be higher than other channels Tightly Integrated:
Google+ Highlights: Circles
Google+… Need an Invite? http://ilnk.me/GPlus
Spreading the News http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-Report
Mobile Device Consumption http://mashable.com/2011/08/09/mobile-workers-infographic/
Smashing Magazine Quote, 8/11 “One in five emails are now opened on a mobile device.” Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/
What does that mean to you? Start monitoring email/web traffic across device Possible HTML/CSS Changes Needed
Reaching the Mobile Email Consumer Test out sending emails at different days and times: Early morning, evening, weekends. Focus on getting the Subject Line right! Use A/B tests. Ensure the images will load as quickly as possible.
Generating Personalized EMails
Mobile Payments Start with a cup of Coffee!
Get a Starbucks Gift Card
Download the Starbucks Mobile Card app
Input your Gift Card #...
It’s Spreading. And Easy -Purchase Gift Card
Enter Gift Card #
Pay with your Phone!
Mobile Commerce Want to try it? Visit Booth 3661 & 3662 at Graph Expo!
Near Field Communications (NFC) “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. Source: http://en.wikipedia.org/wiki/Near_field_communication
What Do You Need An NFC-enabled phone: Nokia one of leaders. Still need: greater adoption by hardware in US
How NFC Can Be Used File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link. Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes. Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
Application: Museum of London http://ilnk.me/NFCLondon
Application: In the Store! Tap phone against screen to:
Sign up for specials & alerts
Access recipes & videos
How to Stay on Top of NFC http://NFCTimes.com http://NFCWorld.com