5 Marketing Trends That Could Grow Your Business

5 Marketing Trends That Could Grow Your Business
Presented by interlinkONE and Grow Socially

Who Am I
@JasonPinto
CMO,
interlinkONE

The Business
Grow Socially, Inc – Support Services
Online Marketing/Social Media
http://GrowSocially.com
interlinkONE – Software (SaaS)
Enterprise Marketing Management Software
http://interlinkONE.com
Happy Anniversary 15 Years!

Webinar Overview
QR Codes
Social Networking
Email Strategies
Mobile Commerce
NFC
Photo Credit: http://www.flickr.com/photos/svenwerk/369136782/sizes/m/in/photostream/

A Gift for the Best Question(s)
Submit a question during the webinar…
… and you may win a copy of John Foley’s book.
http://NewPathToProfit.com

QR Codes
Are you scanning?

Making Print (& this Screen) Interactive

Why QR Codes?
http://blog.nielsen.com/nielsenwire/?p=28790

July 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.68% of smartphone owners access the internet/email on their handheld daily.
Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android

USPS Barcode Promotion

Did it Work?
Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/

Knowledge is Spreading
“Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89

Case Study: CustomXM

How Can You Capitalize on This Trend?
Follow Best Practices…

Shorten the URL!

Provide Clear Directions

Mobilize Your Content

Ask – What Would Make You Scan?
Provide Directions / Map
Click-to-Call or Click-to-SMS
To Easily Learn Important Details
To Opt-In for More Information

Track, Measure, Test

Social Networking

Overall Usage Among Internet Users
http://www.pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf

Facebook Growth: 2010-2011
Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html

Need to get more out of Facebook?
Pay attention to EdgeRank / News Feed Optimization
Post a wide-variety of content
Engage with Fans
Create “Like-worthy”posts

Google+

Google+ Highlights
Speak longer than 140 characters 
Engagement seems to be higher than other channels
Tightly Integrated:

Google+ Highlights: Circles

Google+… Need an Invite?
http://ilnk.me/GPlus

Spreading the News
http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-Report

Email Strategies

Mobile Device Consumption
http://mashable.com/2011/08/09/mobile-workers-infographic/

Smashing Magazine Quote, 8/11
“One in five emails are now opened on a mobile device.”
Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/

What does that mean to you?
Start monitoring email/web traffic across device
Possible HTML/CSS Changes Needed

Analyzing Reports

Reaching the Mobile Email Consumer
Test out sending emails at different days and times: Early morning, evening, weekends.
Focus on getting the Subject Line right! Use A/B tests.
Ensure the images will load as quickly as possible.

Generating Personalized EMails

Mobile Commerce

Mobile Payments
Start with a cup of Coffee!
Get a Starbucks Gift Card
Download the Starbucks Mobile Card app
Input your Gift Card #...

It’s Spreading. And Easy 
-Purchase Gift Card
Install App
Enter Gift Card #
Pay with your Phone!

Mobile Commerce
Want to try it?
Visit Booth 3661 & 3662 at Graph Expo!

Near Field Communications (NFC)
“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
Source: http://en.wikipedia.org/wiki/Near_field_communication

What Do You Need
An NFC-enabled phone: Nokia one of leaders.
Still need: greater adoption by hardware in US

How NFC Can Be Used
File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.
Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.

Application: Museum of London
http://ilnk.me/NFCLondon

Application: In the Store!
Tap phone against screen to:
Sign up for specials & alerts
Access recipes & videos

How to Stay on Top of NFC
http://NFCTimes.com
http://NFCWorld.com

Wrapping Up

Want to learn more?
Graph Expo, Marketing Pavilion
- Visit Booth #3661 & Booth #3662

Not Going to Graph Expo?
http://interlinkONE.com
http://GrowSocially.com
http://Twitter.com/JasonPinto
Also, find us on Facebook, Twitter, YouTube, and more.

Thank You!
Any Questions?

Any Winners?

http://interlinkone.com	216
http://jasonpinto.com	129
http://jasonpinto.wordpress.com	2

5 Marketing Trends That Could Grow Your Business

by interlinkONE on Sep 08, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 347

Statistics

5 Marketing Trends That Could Grow Your Business — Presentation Transcript