Why QR Codes? http://blog.nielsen.com/nielsenwire/?p=28790
July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone.68% of smartphone owners access the internet/email on their handheld daily. Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
Did it Work? Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code” Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
Knowledge is Spreading “Almost half of all smartphones have downloaded an app capable of scanning a QR code” Source: InternetRetailer.com: http://ilnk.me/9c89
Mobile Device Consumption http://mashable.com/2011/08/09/mobile-workers-infographic/
Smashing Magazine Quote, 8/11 “One in five emails are now opened on a mobile device.” Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/
What does that mean to you? Start monitoring email/web traffic across device Possible HTML/CSS Changes Needed
Reaching the Mobile Email Consumer Test out sending emails at different days and times: Early morning, evening, weekends. Focus on getting the Subject Line right! Use A/B tests. Ensure the images will load as quickly as possible.
Mobile Commerce Want to try it? Visit Booth 3661 & 3662 at Graph Expo!
Near Field Communications (NFC) “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. Source: http://en.wikipedia.org/wiki/Near_field_communication
What Do You Need An NFC-enabled phone: Nokia one of leaders. Still need: greater adoption by hardware in US
How NFC Can Be Used File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link. Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes. Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
Application: Museum of London http://ilnk.me/NFCLondon
Application: In the Store! Tap phone against screen to: