Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing
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Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing

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Die Präsentation war Bestandteil einer Unternehmenspräsentation im Sommer 2010

Die Präsentation war Bestandteil einer Unternehmenspräsentation im Sommer 2010

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Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing Presentation Transcript

  • Online Marketing June, 11th 2010 Kai Winkelmann
  • Terms of Online-Marketing
    • Internet Marketing
    • iMarketing
    • Web-Marketing
    • Search Engine Marketing (SEM)
    • eMarketing
    • Search Engine Advertising (SEA)
  • Online-Marketing
    • Structuring:
    • Search Engine Optimization
    • Onpage and Offpage
    • Search Engine Marketing
    • Newsletter-Marketing
    • Affiliate Marketing
    • Reference Marketing
    • Public Relations
    • Web 2.0
  • Search Engine Optimization
    • Search
    • Engine
    • Result Page
    • (SERP)
    • on Google
  • Search Engine Optimization Importance of Google: 70%+ of all search queries ‚ Only the first page counts‘ Persistent measures needed:…
  • Onpage-Optimization
    • Page title
    • Meta-Tags
    • Headlines
    • Internal Links
    • Keywords
    • Relevant Content
  • Offpage-Optimization
    • Linkbuilding from relevant internet presences
    • Using catalogues, photo- and videostreams, news-platforms and social media
  • Production of Content
    • Onpage and Offpage
    • Texts, Keywords, Headlines
    • Photos, images and videos
    • Podcasts
    • Backup-Pages
  • Search Engine Marketing Different programs offer sponsored Ads: Google Adwords Yahoo! Search Marketing Microsoft Advertising
  • Search Engine Marketing
    • Paid Advertising
    • „ always on top“
    • Reasonable measure in the beginning
    • Creative work
  • Newsletter-Marketing
    • Activate your clients
    • Creative but endurant
    • Ask for information
    • Get in contact – keep in touch!
  • Affiliate-Marketing
    • merchant does not incur a marketing expense unless results are accrued
    • CPS
    • CPC
    • CPA
    • CPM
  • Reference-Marketing
    • Let your clients
    • recommend your
    • business/ products
    • Viral Marketing
  • Public Relations Services
    • Awareness to stakeholders
    • Transparent communication
    • Tools: press releases, press kits and a relevant network
  • Web 2.0
    • Interaction
    • Collaboration
    • Emancipation of users
    • Support from Interface Medien:
    • weblogs, wikis, campaigns…
  • Online-Marketing
    • Carry on from the beginning…
    • Thanks for your attentiveness!